Don't let the name of your site become someone else's wedding dress

Website name is a symbol of a website, as a brand name, we should protect it, its value is far greater than some of the other keywords, keyword ranking is only temporary, no one can not be surpassed by others, as long as there is competition, there will be a day, and the site name once someone else is familiar with, be remembered by others, Even if the keyword disappears, others will search the site by searching the name of the site, such as Taobao's search is a site name, a large number of users to search, in the building we have to pay attention to make good use of their own site name, do not let their own site name into someone else's wedding dress.

First, the keyword as the website name

Keyword as the site name is taboo, had previously eaten such a loss, do a logistics site, directly to the Beijing Logistics network as the name of the site, the ranking is also good, Beijing Logistics network ranked first, the daily search of Beijing Logistics network into the site's users are many; Some customers will call directly to ask our website, I told him you directly search the Beijing Logistics network can be, he told me many sites are Beijing logistics Network, this time I realized the importance of the site name, so for their own site to think of a name. In fact, many webmaster now have this erroneous view, is directly using the keyword as the name of the site, the purpose is to make this word has rankings.

Second, through the site name to intercept traffic

When the site is a bit of a celebrity, many competitors will find ways to use other people's website name as their site name, such as ritual meaning for a long time, there are competitors, this is unavoidable, we should have their own brand awareness, such as creating a two-level domain name, the creation of Baidu Encyclopedia, Baidu knows and so on to maintain our brand words, even now Weibo rankings are good, we can make good use of their own website name to create micro-blog, the general new station is beyond, of course, when someone else's website weight may be someone else to occupy a good position, but the home page is almost all their own brand, The value of others is greatly reduced.

This can greatly protect their own website brand, but also can reduce the negative impact of the site, when others want to use some sites to do negative information, as long as the rankings do not show the home page, the impact of the site is very small.

Third, the site name by others as bidding words

Although this is immoral behavior, but in the site bidding is still very common, is the use of other people's website name brand words directly as a bidding word, if this brand word search volume is very large, then the interest of the bidding site is very large, Shanghai Web site Design Association Network for example, such as beautiful say this keyword, There are people directly as bidding keywords:

　　

For this solution, we can contact the competitor, call them to remove the keyword bid promotion, or directly with Baidu Promotion department reaction, can be solved.

Shanghai Web Site Construction Association Network summary: The protection of the site's brand awareness is the imperative of every webmaster, when their own hard to do the site, it is easy to use, for others to do wedding clothes is a very annoying thing.

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