Double 11: Under the carnival the Electric Dealer's ice fire two days

If you want to choose the first 20 years of the 21st century the most successful marketing case, there is no doubt that this award is a double 11 singles carnival. Now, the carnival has not only belonged to the singles, more and more online buyers are joining the big carnival.
Fire: Carnival continues, electric dealers climb new heights
November 12, Ali Group announced that the total turnover of November 11 group reached 19.1 billion yuan, far more than 2011 years of 3.36 billion yuan, a new record. Carnival is never a person's game, at the same time, the major electric dealers have issued a double 11 revenue reports, regardless of whether the two 11 day to launch a large-scale promotional, all through the momentum of the big "fire" a. It is understood that a sales of well-known shoes of the vertical electric dealer, the Double 11 one-hour sales reached 13 million yuan, at noon over 40 million yuan, and last year, the first time the electric dealer know Double 11 such a festival. At the same time, a well-known vertical electric operators revealed that this year they did not participate in the Double 11 carnival promotions, however, during the event, the electricity business site traffic suddenly increased by more than 20%.
Ice: After the carnival, complaining and cursing full strength
And sales continue to rise behind the big electric business is a jubilant corresponding is, consumers flying in the sky of complaints and curses, which has become the electric business behind a sinister iceberg. Consumers complain and curse a small part of the things from the purchase is not too big concessions, the most important is the visit under the explosion, the frequent collapse of the electricity business Web page has caused consumers to miss snapping opportunities.
Initial discussion: Under the ice fire, where should the electric business go?
In the face of the increasingly large Chinese online shopping market, we have no doubt that the next double 11 carnival myth, but for the electric business, who first melted off the big iceberg behind the carnival, who will eventually laugh proud warlords. However, in the face of the frequent collapse of the Electronic Business Web pages, data loading failure of the big iceberg, how should the electric business deal with it? In this respect, the author deliberately linked the Chinese data CTO Zhang Hong.
Q: In the face of such a big promotion, no one would like to be hit by the Web crash, the failure to load the frustrated snapping, so why is there such a problem?
A: This problem is mainly due to the large promotional background, the number of traffic on the site suddenly increased, resulting in server overload, processing capacity of excess, which leads to consumer access or connectivity interruption.
Q: How can this problem be solved? Can you work it out?
A: The traditional solution is to use multiple computer rooms, multiple lines to set up multiple nodes, while using the CDN intelligent acceleration and load balancing technology, to achieve access speed stabilization. The core of this solution lies in the reasonable distribution of the computer room, at present, our China data in more than 10 large and medium-sized cities in the country equipped with a room, can fully realize the requirements of multiple computer rooms, multiple lines, multiple node settings, perfect solution to the small and medium power provider's access needs. As for large electric dealers, most of them have their own computer room, it is very important how to reasonably realize reasonable wiring and node setting.
Q: You also said that this is the traditional method, is there a better solution?
A: Yes. With the full deployment of cloud computing, cloud host is playing a more and more important role. Take our Chinese data cloud host, can achieve full elastic expansion, flexible renewal, popular point, that is, when the double, the electric dealer can upgrade their host configuration, increase the cost of the host, to meet the carnival period of high traffic, after the carnival, and then restore their host configuration to the activity before the configuration, Reduce the cost of the host investment, which is flexible expansion, flexible renewal, can effectively reduce the operating costs of the electric operator. At the same time, the Chinese data also has a perfect cloud CDN, cloud DNS, cloud monitoring, cloud disaster Preparation Series Cloud system solution, can perfect solve the current awkward situation of electric dealers.
Q: So what about the cost of the cloud host?
A: Different service providers of cloud host cost is not the same. For China data, the minimum of cloud host only 8.8 yuan/day, cost-effective very high.
Q: Last question, what choice would you make if you were an electric operator?
A: No doubt, China data cloud host!
From Zhang always readily answer, the author hears is he to the Chinese data cloud host technology and the product proud sentiment, I also believe that after the carnival, not just the electric business, there are more like Zhang's Internet technology practitioners are looking at the attitude of a calm to observe the growth and development of this national carnival, And they are also ongoing technical exploration, with a view to the next year in the double Xi. carnival to bring consumers more, greater experience of surprise and preferential feast.