EA, a famous game manufacturer, produces the "Tiger woods golf PGA Tour" game, allowing computer players to compete with professional golfers in computer games.
However, when a player finds a bug in the game, that is, the main character, Tiger Woods, can stand in the water and play a ball in the hole. The Player recorded the bug as a video, and then make fun of EA.
EA can publish a patch to fix this obvious bug, or try to block the video. However, EA has not.
Prior to the launch of the new version of the game, EA found Tiger Woods and shot the following advertisement:
The advertisement starts with a video posted by the player on the internet, followed by a passage from EA:
Levinator 25 (the player ID)
You think the amazing one in your video is a bug.
Then the video was taken into a real shot. In exactly the same scenario as in the game, the ball fell to the water, and Tiger Woods took off his shoes and so and went into the water. He played a swing and made a hole! Then there is a sentence:
This is not a bug. He is so good!
EA uses this classic advertisement as a metaphor for their philosophy: we place great importance on User opinions, and we have been striving to make the best game.
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My personal feeling: Only EA is so rich that he can play such a Nb. Not any agent has money to ask Tiger Woods to advertise and let him take his shoes out of his so and play in the water !!!
Address: http://news.17173.com/content/2008-08-26/20080826124511845,1.shtml