Early o2o entrepreneurial stories-twists and turns

Chinese people love to get together. Once a concept is put forward, a large number of people begin to follow suit. Now, all related and irrelevant things depend on o2o. From the path to o2o development, to how to play the role of the Community daema in the emerging o2o, there is almost nothing to cover. However, playing o2o depends on the current situation. When it is called the current situation to create a hero, the current situation may also lead to failure. Today, let's talk about the twists and turns of an early Chinese o2o entrepreneur.

　　Give up studying in the United States and join the search

Zhao Jian, co-founder and CEO of moxun mobile community, graduated from Harbin Institute of Technology in 05 years. He majored in Chinese Information Processing for search engines and the underlying technology of Chinese search. After his graduation, the doctor planned to go to Texas state for post-processing of speech recognition, but Zhao Jian finally gave up studying in the United States.

This project is to record Chinese TV programs, convert the voice part into a waveform, convert the waveform to pinyin, and then convert the pinyin text. Zhao Jian is mainly responsible for converting pinyin into text. But in Dallas, Texas, it seems that this place is too small, or it may be a habit in China. His first impression of the city was: I'm going to watch the Dallas Mavericks match! It's too small. Take a taxi for 10 minutes. It will take less than half an hour. It will be Gobi after leaving the city. It's right next to the Gulf of Mexico. It's all about Gobi. It's a place that's in contact with South America, and Texas is a brutal state in the United States. Unlike California, California is a more civilized state with many Chinese people. The place in Texas looks like it's not very nice to see all the big straw hats in Mexico. Zhao Jian's mentor was a Chinese and applied for a full scholarship to him. He had enough money to live and didn't have to go out to work. You can also serve as a TA for a teacher or a TA fee.

After that, Zhao Jian met a friend who wanted to create a search engine. 05, 06 years at that time is the most popular vertical search period. They talked for a long time and wanted to create a vertical search for recruitment. Soon Zhao Jian decided to return home. Because his partner is also a returnee group, they want to practice the technology they have learned in the United States in China. In addition, the Chinese market is huge, and the market environment is very good. It will be too late to continue. Zhao Jian said to the partner: OK! Let's do it together.

　　LinkedIn requires the foundation of the SNS Environment

Job recruitment, vertical search for recruitment at that time. By the end of, the traffic was good, similar to the recruitment of cool news, but it has already exceeded the recruitment search of Cool News. At first, I wanted to build LinkedIn. At that time, LinkedIn was just coming out. However, this idea is too advanced, and the investment in the Chinese market did not respond at all. It also uses the Six-degree theory, and then goes to refer, one by one, and then gets the reward.

It integrates the elements of the headhunting company. to recruit a person, you need to pay 1000 yuan. The company deducts 300 yuan, and the headhunting team scores 700 yuan. Later, Zhao Jian discovered that this model was unreliable. At that time, SNS in China were not available yet, and no one was using it. After that, the job pulse recruitment network has been transformed into two parts of the business. One is vertical search, which puts all the energy into vertical search. The vertical search experience is good, and the number of users is also good. The website traffic is good. However, the problem is that it cannot be changed. The recruitment advertisement is controlled by three major portals. If you want to sell connections, the advertisement cannot be connected at all. The employer's mentality is: You give me recruitment, hard ads do not give, it is paid by effect. Now, if you recruit ten Java engineers, you can bring me money, and I will give you money. If you cannot recruit, you will not be charged for advertising. Unlike other recruitment portals, recruitment is irrelevant to recruitment websites. You need to buy advertisements and pay membership fees first. What you recruit is your resume.

The traffic cannot change. Since someone has made a recruitment order, make a ticket by yourself. However, the biggest problem encountered at the time was that the people who used the search couldn't find a job, and the Recruitment Unit didn't want these people. All the people needed by the Recruitment Unit were on the front line, they all have stable jobs, and such people do not need to search for products. The person who used this kind of search, who searched for a Java engineer, looked at so many positions and then sent a group of resumes. Many of the students who have just graduated from the group of resumes cannot be developed at all.

At the end of 08, Zhao Jian began to calculate the transformation. How can we find people? You have to dig down! They set up a dedicated call center to make phone calls, deepen the work of headhunting, and hire people to dig out the list of various companies. By the end of more than 1 million, the company had invested $ million and had revenue. This kind of headhunting business will certainly generate revenue, and it will be able to earn money by digging a person. However, this has nothing to do with the search. Zhao Jian leaves and wants to do something else.

　　Shape of o2o: Footwear wholesale applications

Zhao Jian made another B2B search. In fact, this is a vertical B2B website dedicated to wholesale footwear. During the previous research, we found that these requirements have existed until now, and that is, who is doing the problem. When Zhao Jian was doing his job, he did not have such great financial support and did not have such a strong market to promote it. Even now, the Chinese wholesale process is very primitive, whether it is wholesale clothes or wholesale shoes.

Zhao Jian started to observe the wholesale market. At about three o'clock every morning, he ran to the Beijing Dahongmen wholesale market to check their entire wholesale process. Generally, these people come around and take a look at their shoes, and then pick up a few samples. Each shoes has a six-digit number, and take them for sale. For the second time, I wrote a ticket with the words "brand", "shoe number", "color", and "required. Take this small piece of paper in, one by one to go to the various counters, pick up the process of shoes is very tired. Zhao Jian observed this process for a long time and thought it was extremely primitive and the labor cost was too high. He hopes to make the purchase electronic through the network. Brand, number, color, shoe number, and size are all very standard things, so Zhao Jian made a standard online order. The wholesaler can receive the customer's order.

At that time, Zhao Jian originally wanted to be a small logistics company, but at that time he took an angel investment and did not do logistics with limited funds. Zhao Jian hired two vehicles, so customers don't need to come. The goods are delivered to the logistics vehicles every morning, but the checkout method is offline. At that time, a pair of shoes cost 0.5 to 1 yuan.

Wholesalers around Beijing are particularly hard-working, especially in suburban areas such as Shunyi and Pinggu. I drove a minivan out at three o'clock every morning and arrived at the wholesale market at. I had to make replenishment and hurry back. Otherwise, I couldn't sell my shoes, and I was in a hurry every day. Zhao Jian started his work in May. This is the so-called o2o, which makes all links electronic. Wholesalers do not have to go to the market, and logistics and pick-up do not have to worry about themselves. The biggest problem is that it is too early.

　　O2o: the popularity of smart terminals

Wholesalers thought they had no computers and no terminals. At that time, their smartphones were not popularized. Later, Zhao Jian went to Shenzhen to find a solution. The wind-run poser used a Windows Mobile System and a thermal printer. 3g cards could be inserted. Zhao Jian standardized the order terminal and then set one. However, to popularize this item, a large amount of money is needed. The cost of customized terminals is too high, and at least 2000 pieces are required. There are more than 800 stalls in a wholesale market, and each of them has a high cost. I decided to use a wholesaler with a particularly good relationship, and the seller felt very good at that time. At that time, there was no fire in the QR code, no smart phones, no mobile Internet development, and very few mobile phone applications. If we have millions of dollars of investment today, we can do this.

Zhao Jian made a special Nokia application, but the market did not accept it. At that time, all the phones used by retailers were not smart phones, but all were fake phones. At that time, Nokia had a barcode scanner and only needed to buy a Nokia mobile phone. But the retailer said: I cannot buy a Nokia phone for this item, and I cannot assign a Nokia phone to Every salesperson. Now we use Android phones. Needless to say, big stores are all paperless processes. with a bar code scan, we can find out which replenishment items should be made when we purchase and sell products on the computer.

Later, Zhao Jian's company almost became a Purchasing Service Company. The wholesale products on the Shunyi side were handed over to them for delivery. They all said: we are not used to delivering the goods without Zhao Jian, and we have to get up early to approve the goods. However, Zhao Jian has to eat and live, and he has to make enough money to buy these terminal devices.

　　Transforming B2C e-commerce is also a money burning Industry

After that, Zhao Jian transformed B2C, and the website named shoes network. Starting from retail, letao was just the beginning. At the beginning of Beijing, letao mainly focused on women's shoes. Because of the above "Shipping" experience, it is all the top goods selected by shoes manufacturers, know which shoes are sold well.

As a result, Zhao Jian's shoesshop began to sell goods online. There could not be too many shoes at a time. A pair of shoes makes a good profit. Generally, a pair of shoes in a mall sells 60 yuan, and the wholesale price is only 20 yuan. Shoes network is the first service provider to start "buy one pair, send three pairs". Which pair of shoes is suitable for different shoe numbers. Because the size of each shoe is not accurate, the buyer said it was 35, and maybe 37 felt tight. Users are satisfied with the Three-double service. At that time, the express delivery was an express delivery, and the dead point was also on this logistics. Because "one pair to three pairs", express delivery will charge three pairs of postage, send back and receive two pairs of money, come and receive money.

At the beginning, you can make a profit. A pair of shoes can earn 20 yuan, which is also cheaper than a mall. The price is 20 yuan, and 35 yuan, so you can earn 15 yuan. As a result, people in Beijing cannot see cheap shoes. Most of Zhao Jian's users are northeast, Inner Mongolia, and Shanxi. The farther you get, the less you can't do it. If you send the postage for 15 yuan, the gross profit will basically be gone, and the goods will be lost after they are returned. Therefore, in the end, overseas services will not be done, and buyers in Beijing will pay for postage.

 

This article is transferred from Yingsheng net, which specializes in workplace and management training courses.

Early o2o entrepreneurial stories-twists and turns