[Ease of use] the perfect website's 101 index Three

Website

The perfect content is used, no matter how wonderful your content, if they are difficult to access, users will still leave, ease of use is not only involved in technology, more good Web authoring habits, Ease-of-use contains 34 rules, they are:

Use only mature, simple, compatible technologies

Web technology has been evolving because the HTTP protocol was originally designed to perform simple hypertext, and when people gave the web more and more missions, the limitations of the web showed up, and to solve these problems, people attached many new technologies to the Web to enhance the performance of the Web, cookies , Javscript, DHTML, ActiveX, Applet, CSS until now hot AJAX technology, but these new technologies quickly bring compatibility issues, because WEB content depends on browser interpretation, different browsers plus different security configuration, These new technologies are not being rendered as scheduled, for example, many of the ActiveX runs in IE are not available in browsers that are not in IE kernel, and as many browsers and WEB users choose these new technologies, we slowly get a list that we all recognize, now, Web add-ons that are supported by all major browsers and that users are willing to accept are:

Cookies, Javascript, CSS

If you want your corporate Web site to be accessible in the vast majority of environments, be cautious about using other technologies, and here we need to specifically say Ajax and Flash, which are also recognized by many, and Ajax is actually based on Javascript, however, Ajax Also, to use XMLHttpRequest objects that are easily disabled in some browser security configuration, my IE browser's security configuration disables XMLHttpRequest, so I can't even access Google maps unless I'm added to a trusted site. Flash is a great technology, online advertising is almost its most perfect mission, as a usability rule, we do not exclude the use of flash technology to provide advertising, but flash can never be used in site navigation, such as site infrastructure.

Do not use any web effects

Although web effects don't necessarily involve incompatible technologies, web effects are annoying for most people, and corporate websites should never use the special effects that are just for fun, unless you live in the 90 's (now it's 2007), or you're only 14 years old. The most annoying web effects include, requirements set as the home page, pop-up windows, Full-screen window, change the mouse cursor, in the state bar rolling nonsense, the content of the page ban, prohibit viewing the source code, flashing text, leaving the window, the color of the strange Windows scroll bar, sound background. See what builder.com think of these stupid web effects.

One thing to keep in mind is that visitors never think you're great because you use a special effect that you think is cool.

Clear, unified navigation

The only way for users to find useful content on your corporate Web site is through the site's navigation system, where you need to work hard to organize your content and ensure that users find them as quickly as they can. The navigation system must be clear, they should be with the other content of the site in a different color to highlight on the page, while the navigation system for each page should be exactly the same, from one page to another page to see completely unfamiliar navigation system is very frustrating.

Navigation depth does not exceed level three

Although many people think this is too absolute, in fact, users need to point three times to find the content they want is still too much, the first-level dive in the navigation menu is daunting, many people will be found in the future will not find the way back to fear, if you can organize their own content, combined with paging mechanism, tag mechanism, For the vast majority of sites, level three navigation depth is enough to use.

The navigation link must contain text

For the sake of beauty, many people like the image of the button-type navigation links, if you insist on doing so, but certainly in the picture at the same time add text, so that the text reflects the meaning of the link, because in addition to the designer, outsiders often difficult to guess your picture by the meaning of the button, text is the most direct, most accurate.

There must be a plain text version of the site map

When the user is completely lost in your dazzling site navigation, plain text version of the simple, straightforward sitemap can also be an emergency, site map can help users to quickly find the content they want, which is a complement to the navigation system, even for some sites, more effective than the navigation system. In addition, the plain text version of the site map is very easy to be crawled by the search engine to traverse your entire site.

There must be a breadcrumb bar.

Breadcrumbs (Breadcrumb navigation) This concept comes from fairy tales "Hanzel and Gray," and when Hanzel and Gray went through the forest, they sprinkled crumbs along the way, allowing the crumbs to help them find their home, so The role of breadcrumbs is to tell visitors where they are currently in the site and how to return.

Each page has its own title

The title of all pages in many corporate websites is the name of the enterprise or a slogan, this will give the user no idea what the current page they are visiting is saying, and each page should have a title that matches the contents of this page, so that even if the user opens a lot of windows, you can still know which page is what to say by the title. From an SEO perspective, it's a good habit to use some of the keywords on this page in the title, and when your page appears in search results for your search engine, your page title should clearly tell the searcher what the page is about.

All pages have a link to the home page

People enter a strange place, when they feel lost or uneasy, will immediately think of return to the entrance location, visitors to your site is also the case, each page has a link to the homepage to help users feel lost, quickly return to the portal to start again.

The Logo of the website points to the homepage

This one doesn't seem to make any sense, but almost all of the stations comply with this agreement, when many people have such an agreement, you have no reason to exception.

For consistent content (sequential content), you should provide wizard-style navigation

For example, you publish a long series of articles on the website, you should divide the article into several chapters, after the user read this chapter, there should be two links, pointing to the previous chapter and the next chapter, so that users do not have to scroll back to the top of the page to access the navigation system, he /She can directly point these two links in the article forward or backward, so that not only save the user, but also can bring a consistent reading pleasure.