The 2014 eastern european game market data report is one of the most breaking news in history. This report is based on statistics from leading game industry research institutions on multiplayer roles, social games, mobile games, and stand-alone games. It also provides the world's largest payment data report. Today, xsolla will share this report with you. I believe you will not miss it if you are interested in the European market.
2014 Eastern Europe game market report
- E-gaming revenue in Eastern Europe is growing at a rate of 7% every year. Among them, Russia accounted for half of the eastern European market with $1 billion in revenue; Turkey and Poland accounted for 14% and 20% respectively.
- Players in Turkey have a longer playing experience and payment history than players in other regions in Eastern Europe. The average playing experience exceeds 3 months, and the payment life is 30% higher than that in other regions.
- E-wallet and credit cards account for half of Eastern Europe's payment market. Major markets such as Russia, Turkey, and Poland, and local payment providers prefer bank transfers to maintain ownership.
- Paying large multiplayer role-playing games have declined popularity in eastern Europe, with significant popularity in Russia and Poland. The market currently generates $0.2 billion in revenue, down 7% from last year.
- High Consumption and conversion rates make free and large multiplayer role-playing games in Eastern Europe the largest market in 2014, with revenues of up to $0.8 billion. The conversion rate in Eastern Europe is generally higher than that in other regions, with a lower overhead.
- Local social networks in Eastern Europe can help social games increase their popularity by 16% each year. Although consumption lags behind the average income of paying users in Europe, the conversion rate in Eastern Europe shows that the social gaming market is maturing.
- With the popularity of Android smartphones, mobile games have become the third largest gaming market in Eastern Europe. Payment is lower than in Western markets, but the higher disposable income in Poland and the Czech Republic makes it a place for mobile phone dealers to compete.
- Most of the growth in computer games depends on High game conversion rates and average revenue of paying users. Eastern Europe attaches great importance to in-game payment and related security issues. However, piracy is still rampant.
- Host games are growing at a rate of 23% every year, but it is still a daunting task to occupy a major market in Eastern Europe. Players prefer simple and inexpensive game devices, such as mobile phones and computers. Therefore, host games have the lowest share of the game market in Eastern Europe.
Eastern Europe video game market overview
