Ebay returns to Asia, forcing Yahoo to change its past defeats

E-commerce giant ebay announced its bid to buy shares in South Korea's second-largest internet retailer, gmarket36.4%, and wrote to the South Korean Fair Trade Commission two weeks ago, with a gmarket suspension of 404 million U.S. dollars as of August 12, This is also seen as the new ebay CEO John Donahoe has sounded the clarion call to Asia since taking office this March.

　　ebay to secure "red flag" on both sides of Asia

ebay and Yahoo two companies in the c2c market, can be said throughout the world, and in the Asian land, ebay has undoubtedly experienced more twists and turns than Europe and the United States, in addition to withdraw from the Japanese market, in mainland China by the first advantage, to the end by Alibaba Taobao forced to retreat, The eventual establishment of a joint venture with Tom was also seen as a defeat in Whitman's tenure. Also in the same year, ebay announced its withdrawal from the Taiwan market, ending direct competition with Yahoo in the region. By contrast, South Korea and India have been seen as "red flags" on the Earth by ebay.

Figures show that Gmarket's users traded more than $927 million trillion in the second quarter of 2008. It is worth noting that Yahoo also owns 10% of Gmarket's shares, in order to retain the South Korean side of the Asian "red flag", ebay does not hesitate to "seek gmarket with the Tiger", but ebay's takeover request, not to rival Yahoo, but to gmarket biggest shareholder ——— Interpark, ebay says it has so far failed to reach an agreement on acquisitions.

　　ebay Asia wants a comeback

In addition, the acquisition has become the main way for ebay to expand its business, with figures showing that about 41% of ebay's revenue comes from the companies it buys. Earlier this year, Lorrainemcdonough, the merger director of ebay, also said it was looking at acquisitions to support the company's operations and was expecting an 2.3 billion-2.4 billion increase in cash inflows by the end of 2008.

Former CEO Walt Whitman told Wall Street analysts before leaving this February that ebay "must win" in the Chinese market because China is likely to be a decisive factor in the success of the Internet market, and analysts say ebay's recovery of South Korea's "base" can also be seen as a sign that new CEOs are expanding in Asia again.

But in addition to the recent tom-ebay in the domestic market share began to rise, ebay in China's cross-border transactions have also recently announced profits, ebay's big China chief executive Liu Guangyu said, deep China is the ebay allocate.

Newspaper reporter Li Quanquan intern Liu Shulin