Editor's afternoon tea: technical Old man's entrepreneurial sutra

Do not know is coincidence or what, the recent "Editor's Afternoon Tea" to do interviews, and old Yang age similar to the "Old man"-more than 10 years of experience let this group of people less than some of the spirit and chicken blood, but enough experience to let them think more deeply, more secure decision-making. It's really a pleasant thing to discuss with them the insights and insights of technology entrepreneurship and innovation, and it's even more enjoyable if you're in a relaxed situation--I'm talking to the Indians, and that's a scenario.

This is the famous on the ground after the factory village Road, Zhongguancun Software Park, Venus Chen Building Floor hall is covered with green, the middle dotted with a few small coffee table. April Beijing's sunshine through the glass curtain wall became lazy and docile, which makes our interview more like a friend party.

How to choose the opportunity to start a business: pioneers do not do martyrs

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Too one star Morning founder Inchahui (left one)

Although Inchahui and I did not know each other before, but his name is not unfamiliar. In the field of network communication and network security, India is one of the most well-known technical geniuses: In the late 90, the Inchahui team set up Huawei's initial VRP platform, and in 2000, India's first venture led the team to make the first million-gigabit router in China, In 2003 was the heyday of the Bay Network Acquisition integration, 2006, Inchahui led the team to join the Qiming star, and successfully developed a full range of Gigabit Gateway products, including UTM, firewall, WAF and other products, the product line has become the core pillar of qiming stars.

At the beginning of 2013, India's second venture, established a star morning, and successfully won the investment of Qiming stars. This time, he pointed to the field of load balancing and application delivery, and in 2014 released the industry's highest performance T-ratio premium application delivery platform.

In fact, before arriving too a star morning before I have been thinking: his two times, three times the leading research and development direction is so smooth, how to do it? Especially in the point of entry and the choice of time, what is his idea?

But in the course of the interview, the Indo-Chinese did not answer my question directly, but first analyzed the core competencies of a star morning-always following his research and development team.

He said that he and his research and development team have been active in the data communications, security and application of the integration of the several sections, so for the digital, security and application of mastery more handy, so, the application of the field of delivery has naturally become too a star of the morning core research team development direction-Thus, in 2013, Focus on application delivery too a star was set up in the morning.

"So why was that time three years ago appropriate?" F5 was already quite mature and powerful. "I asked.

Inchahui explained that in the field of data communications, its technical characteristics are industrial cycle, and finally the competition is actually a continuous improvement and long-distance running ability. Entrepreneurship itself is a low probability of things, which requires entrepreneurs according to their own experience to determine whether the industry has a certain scale, technological innovation is not to break through. We can't do it too early, but it's not too late--that's what we always say: Be a pioneer, but not a martyr.

I agree with this view that there are too many bemoaned in it technology.

Indo-China further explained that whether it is their own business or lead the development of directional decision-making, there are several self-grasp, will not easily change the deterministic factors, including research and development team's combat effectiveness, market size, the main competitor positioning. In fact, as early as more than 10 years ago, also in the harbor to do four layers of exchange, he has been concerned about load balancing, but the market capacity is relatively small. After 2010 years, the domestic market capacity began to rise, almost to 1.5 billion of the scale, at the same time, a number of mainstream players in the market positioning and products are more or less inadequate-this time cut into, you as long as their own research and development effectiveness is strong enough, the product is good enough, will not become martyrs.

3 years of hard work proves that India's decision was successful at the time. Currently in the field of application delivery, in addition to F5, Radware, A10 and several traditional international enterprises, domestic manufacturers believe that the service and too a star morning are in a leading position-for a company founded only three years, this is undoubtedly proud.

How to grasp the direction of enterprise development: the key to breaking the bureau is subversion

"Knowing, undeterred", although from the date of birth, in the field of application delivery has already existed a strong competitor, but obviously, India's strategy of enterprise development, not simply follow. He said to me very clearly: "Competition, not what the opponent is doing, he also follows suit." ”

As a matter of fact, the first year after the founding of a star was a basic focus on the development of application-delivered products. Relying on years of research and development, they rushed to the first group of technology and even the leading position at an astonishing rate--and, of course, because the main focus was on technology research and Development, in the early two-year market expansion of the morning, did not get the market share of its product technology.

For this question, Inchahui said, they also have a very deep discussion and analysis, the conclusion is two aspects: "The first is that we run too fast, before we get a secondary school diploma to learn the university curriculum, although you know that you are strong, but did not take the opportunity to participate in the university exam; second, the customer grew up. , the majority of customer needs and concerns are not in a specific product technology, but more focus on the overall business, management, solutions and other aspects, which is quite detrimental to the new single product brand into the market. ”

In such an environment, Inchahui says, there must be a plan to fundamentally subvert the traditional product model.

Based on these analyses, from 2015 onwards, the company positioning of a star morning has changed quietly. On the one hand, continued commitment in the field of application delivery, to ensure the product's technological leadership, and continue to the financial, operator areas of impact; On the other hand, too early to participate in the morning--it can be said to be back to--a traditional product area-multi-service converged Gateway.

Inchahui said that, to a certain extent, the development of a star morning research team represents China's multi-service integration Gateway product development process-whether it was in the Harbor Network research and development of multi-service firewall Aio-hammer and security modules integrated into the core switch Bighammer6808, Or in the Venus Chen Research and development of UTM products, in fact, is a multi-service Fusion Gateway Classic. And now, India and his team think the situation and five years ago, ten years ago, there is no essential difference: on the one hand, users, especially the industry, the business environment of large customers rapid development, from the traditional business network architecture quickly to virtualization, cloud computing, SDN, SDDC evolution; On the other hand, the main market manufacturers remain in the function module , product qualification and other low-level competition stage, and customer demand for more and more large gap.

2015, too one star morning released Tomp open multi-service platform. The platform will be the original manufacturers of their own research and development of each other closed architecture, based on the standard virtualization layer of open architecture, the original exchange chip used for inter-board communication to be used for the SDN forwarding and L2-L7 layer traffic scheduling business flow plane, so that tomp can be in the Cloud data center/SDDC business environment of the landing , open multi-service converged gateway solution.

Inchahui This bet, is undergoing the market test.

How to achieve the overtaking of corners: brand building capacity is the bottleneck

In the third year of entrepreneurship, it is clear that the Indian-Hui has not shifted his focus to channel and business development. Although, as a founder and CEO, he inevitably had to devote some of his energy to business, it was clear that he himself had not left a careful thought about technology and product orientation. In the conversation, India's competitors in the financial, telecommunications and other industries in the product performance and application of knowledge, but his idea is not with these enterprises direct performance competition, he would like to rely on cloud computing and other trends to form technology and product breakthroughs, to achieve cornering overtaking.

I asked Inchahui, the future of the company to achieve the challenge of overtaking the bend where?

Indo-Hui said without hesitation, "brand building capacity." ”

Behind this sentence is his high degree of confidence in his technology and products. When I turned to ask him how to break the business channel and brand building, he simply said: "Rely on, trust more professional people to do." ”

He said with emotion: "The whole business environment in China determines that the requirements for entrepreneurs are often generalist, all-rounder, not a professional." "This seems to be the frustration of many technical entrepreneurs, but it is also the inevitable choice of their growth."

But then, India and firmly said, regardless of business behavior, brand building ultimately depends on the quality of the product itself, in a variety of gimmicks, concepts, solutions behind, must be strong product support, or ultimately can not be recognized by customers.

I smile-no matter how to adapt to the business role, such as Inchahui, such as "technical Old Man", the brand is still "technology for the King", there is no change.

This article is from "Lao Yang @51cto" blog, please be sure to keep this source http://yangsir.blog.51cto.com/1549/1813902

Editor's afternoon tea: technical Old man's entrepreneurial sutra