Enterprise development strategies from Wuhan traditional snacks

I went to the Minsheng sweet food restaurant for dinner two days ago. I sat down on the second floor with a dish of bean skins and a bowl of porridge. I watched the intensive crowds below. The store had at least 10 thousand yuan of sales a day, if you want an average of 8 yuan for a person, each of the 400 person-times of breakfast, lunch, and evening meals will be reached. According to the size and location of the store, it is not too much.

Minsheng sweet food restaurant is mainly engaged in a variety of Chinese staple foods, which are currently eaten. More than 20 masters are required to fill up dozens of types of food. Shifu is 30 or 40 years old. With decades of accumulated experience and techniques, production costs are reduced to a minimum. In this environment, the efficiency can be improved to the level of SOP through time accumulation. Therefore, it can maintain long-term stable income and sustainable operation. Even more, Minsheng food center has opened branches in all three towns in Wuhan, making it the main gathering place for snacks in Wuhan.

What about the old-fashioned snacks in Wuhan?

The traditional snacks in Wuhan, sijimei dumplings, and old Tongcheng bean skins have basically disappeared a few years ago. I remember that I had eaten the sijimei dumplings when I was very young. In my mind, I had to go up a long stairway to the second floor. There were a lot of tables, and the huge steamer was filled with all kinds of steamed buns. The soup bag is one of them. The Four Seasons of beauty should be dominated by steamed food. I didn't elaborate on it.

They are all dead.

Wufangzhai dumplings, the business is booming, the only one, do not open a branch, but sell packaged dumplings at the door of the store. During the Lantern Festival, there were no less crowded queues at the door than a group of avatar movies at the beginning of the year.

Why did Minsheng sweet food restaurant and wufangzhai Tangyuan survive?

Each has its own merits

Relying on its long-term management experience and a complete range of food types, Minsheng food center is able to guarantee basic profits. Most of the branches are located in low-and middle-income areas, and their prices are competitive.

The core competitiveness of Minsheng food center is good service. Its low price and relatively good taste can meet the needs of low-end consumers. Its services are controlled by management, making it difficult to replicate, so it also has a competitive threshold.

Wufangzhai Tangyuan has a stable profit source without expanding its business scale due to its products of good brands and the customs of traditional festivals. After all, customs and festivals will not change at any time.

The core competitiveness of wufangzhai is a good product. Fortunately, it has a traditional brand. Fortunately, the product can meet people's needs at special times. Its products are reproducible and can be produced in bulk to meet requirements.

What is enterprise development dependent on?

Depending on the enterprise's operating environment and industry nature, different industries can also be subdivided.

For example, Minsheng sweet food restaurant is a service, and its products are difficult to be replicated on a large scale. Instead, it is necessary to expand the business scale by opening a branch. This approach is more like an intellectual-intensive enterprise. Through good management and regional division, the company can concentrate on its advantages in competition.

Wufangzhai is a product that can be sold in stores and supermarkets after it has a good brand. As long as the cost and process are well controlled in the product manufacturing process, the profit can rapidly expand in a low-risk state.

If you are an enterprise, you must be clear about your own conditions and industry nature before you can select a development strategy.

Original article address: enterprise development strategy that comes to mind from traditional snacks in Wuhan