Enterprise Station to do long tail word is really dead?

Today on the Internet to see the article, saw an article called Network Marketing learning experience-Enterprise station do long tail word dead.

This idea looks very new, and probably every online marketer will click in to worship. So really, as the author of that article says, I don't comment. Here's a concrete analysis of this article. Because of his relatively long article, I will focus on the analysis of the people.

Enterprises do long tail words are technical plate and technical article conversion rate decreased.

PS: The front of us does not deny, but is really the conversion rate is low? I can't see. We put the user group accurate positioning is good, how can there be low conversion rate? Even if the conversion rate is low, we use the long tail word gathered people they know that our site is to do this product he will certainly be a number of textual research on our website if we can still be able to form orders. So this time we need to do is to reflect the authority of our website. It's important to use authoritative answers to keep users.

The existing enterprise Station enterprise Word, most belong to the unpopular industry, professional strong.

These products are not popular products. Search these enterprise words related keywords very few. Most of us get long tail keywords mostly is enterprise information or technical information, or online search for information, few users look for technical advisory articles. These technical advisory information and so on caused the user "bounce rate" very high. Because the user has already understood this product, comes the enterprise mainly is buys the product, the contact method or the service and so on, we provide to the user the link user does not need, namely the correlation not to be caused.

For example: The canteen, most of the products are not moving, you began to analyze the product is improper placement caused by the hot drinks in the first row, winter words put some snacks outside. This is the relevance, then the site is the same, when users to the site to sell notebooks, he also needs the relevant product package, mouse and so on.

The content of the Web site is poor, resulting in a poor structure of the site, so that the majority of users have to be driven out of demand. The more people visit this site, the more they run.

If this is the case, then the search will kill such a site, because the search engine thinks your bounce rate is high, the site has hidden trouble.

PS: This paragraph he mainly said is the site jump rate of a problem, as if indeed he said this will increase a lot of bounce rate. But we think about it, since we are unpopular words, then the inevitable search for our people is also relatively unpopular, he can search us, we guide users to do a good job, how can increase the bounce rate. Here I think we should set up a special module for this category of people to do professional answers, you can use the form of mutual answer, so that both users can produce content for us, but also effectively reduce the bounce rate, more importantly, let users see also want to come back to see. This is not a three-way thing?

So are we supposed to do some long tail keywords with high conversion rates? Of course, the bounce rate will certainly be reduced, but this view is also wrong, because you do is the Enterprise station. For example, there is a health care products soy isoflavones, the previous page can be ranked first, but now everyone is doing, inside the page is difficult to do up. That is, a key word when many people do not rob the time, you Rob first, do not do the inside page and do the homepage, although others are very strong competition, but it is not easy to kill you, this method can be defined as "optimal timing." That is to say, home access to resources more powerful, once you do inside the page, others do the homepage, then you will be very passive, and eventually face being eliminated.

PS: So the analysis of the time I think we should build is a confidence problem, our previous pages can get a good ranking, that our site still has a certain weight. Our advantage is obviously the domain name age, site optimization time early, we do not have the confidence to deal with those new rise of the site?

All right, after analyzing the article, I think we all have a clear mind. Next we talk about concrete solutions, I have a preliminary summary of a few ways to deal with:

First, the company's Web site is more professional when we want to add a blog in the station or a question and answer system to deal with the conversion rate is not high in some people, let them see will come again.

Second, by way of we may get a lot of long tail word flow, pay attention to this type of traffic to stay in the site and guide into our products.

Third, the site operation for a period of time after analyzing the site users of the group, and then the user group classification, to find solutions.

Four, enhance the authority of the website.

Five, have to do the idea of brand website, imagine the name of the future website may become a netizen hot search keywords.

After we have systematically analyzed our stations, we often find our problems and can solve them one by one. This article by http://www.e168.net/in A5, if you need to reprint please specify the source.