Enterprise website usability-topic navigation

The website topic is an infrastructure that determines the structure and content of the entire website. The ease of use of topic navigation is crucial for the entire website.

Topic navigation is not just a problem of design and layout.

Ruiqi Network (www.reachnet.com.cn) believes that the design of topic navigation should focus on the following elements:

1. Every user can quickly find what they want

First, you must understand the target audience positioning of the website, that is, those people on your website. Different target audiences have different browsing needs. Dell's website navigation is divided by product category and user group, so that the target customers can quickly find the desired information.

Figure 1

2. let users know what this topic is.

Try to use a direct naming method without obscure words or unclear words. Do not let the user know what the topic contains after clicking it. Do not confuse users. They will be very happy.

They need to be clear about what they will see after this click.

IBM's topic navigation on the homepage gives you a clear idea of what these topics are.

Figure 2

3. users need to move and click at least

Some website columns emphasize the effect too much and adopt fancy Flash animations. It is difficult to click the columns to enter. Users do not want to spend any time on your website. Do not think that users like fancy and impractical menus.

It is best to click one to enter the required topic. The simplest is the most beautiful.

Figure 3

4. Let the user know where he is

The pages of many websites are not located, and customers do not even know which column they are in or how to return.

Clear column and title positioning seems simple, but very important.