Enterprises do not have loyal employees and only have real needs (listen to Zeng shiqiang's lecture)

I recently listened to Zeng shiqiang's lecture "Chinese-style enterprise management" and found that I lack too much knowledge in this area. I really want to learn more. Here is a saying: "enterprises have no loyal employees, there is only real demand. "It is really good to talk about, so that I can think of the enterprise's" enterprise "word is very knowledgeable, enterprises are people to stop, if an enterprise has no one, it cannot be operated. In fact, the enterprise is the operator. I believe this statement has been recognized by most bosses. The boss's job is to choose good people, manage good people, use good people, and stay good people. If the job is done well, the work of the boss will become easier and easier. Of course, enterprises are also becoming more and more smooth.
Why is the boss giving employees a high salary, a good job, and a comfortable office environment. Can't keep employees? They did well. Why did they quit? This is a difficult problem for most bosses. The boss wants to grow bigger and the employee wants to change jobs. Enterprises always survive and develop in this conflict. Without the support and help of employees, the boss's dream cannot be fulfilled. Therefore, in order to achieve his great dream, the boss must try to retain outstanding employees so that they can start their own businesses and realize their dreams together.
However, this is the lovesickness of most bosses. But the employee does not think so. Modern Enterprise Employees are a group of employees with thoughts, aspirations, opinions, and personality. They must have their own goals and development directions. Your boss has a dream to start a business. Why can't my employees start a business. Wang Hou will be Xiang, ning has a kind of Hu. Because the boss does not understand the ideas and practices of employees. Therefore, it is unrealistic for them to blindly demand employee loyalty. Enterprises have no loyal employees and only have real needs.
The boss is a business operator rather than a product operator. Because enterprise problems are human problems, as long as people are well managed, the Enterprise will do well. The problem may occur to people. Because the product is not emotional, the product is not vanity, the product will not fight in the pot, the product will not betray the boss. But people are different. People are a group of advanced animals with thoughts, emotions, pursuits, and enjoyment! Employees after the 70 s may be hard-working, and employees after the 80 s may not be so obedient. employees after the 90 s may not be loyal to the company or the boss. Therefore, the difficulty of modern enterprise management is greatly increased. If the boss is unhappy, the employee may resign. They will confront you.
Therefore, enterprises require employee loyalty and must focus on strategies. Otherwise, employees cannot be loyal. There is a saying that the world has no enemies forever, no friends forever, and only benefits forever. Of course, this benefit is not just money, but demand. That is to say, Why should employees be loyal? Unless the boss can meet their needs. Because loyalty is mutual. To become loyal, the boss must know what the employee wants and try to satisfy them.
In society of different ages, employees' work goals are different. employees after 60 s and after 70 s may work for survival, while employees after 80 may work for life. Employees in the 90 s work for entrepreneurship. Because their work objectives are different, they pursue different goals in their work. Some people work to make money, some work to grow, some work to start a business, or even some work to make fun. How can an enterprise make long-term contributions to those pursuing different goals. At the same time, what about meeting their own returns? It is unrealistic to simply rely on money to solve the problem. For most employees, it may be more meaningful and valuable to give them respect, understanding, and trust than money.
Today's employees, just like consumers in the planned economy to customers in the market economy, have changed their needs, from product quantity to product quality, from product quality requirements to after-sales service requirements. Today, the requirements of employees are the same. They begin to work for food and clothing, work for high salaries, and finally work for achievement. Enterprises cannot suppress employees' ideas, but can only change their own practices. Because this enterprise cannot do it, it cannot satisfy their pursuit, and there is always a company that can satisfy them. As long as they are talents, someone is willing to accept their requirements. Therefore, instead of requiring employees to be loyal and suppress their ideas, the boss should require rapid development to adapt to the needs of employees. Because loyalty is mutual, the company develops, the employees do not grow, the employees will be eliminated; the employees grow, the company does not develop, the employees will change. Therefore, there is no such thing as who is unfaithful to the enterprise. The premise of cooperation is to benefit from each other. If any party suffers losses, it is doomed that cooperation will not last for a long time. Enterprises are emotional and the market is heartless!