Evaluation of Baidu Search software for human-computer Interaction Design

At present the most used also feel the most convenient is Baidu search, the following is my evaluation of the use of the software for many years.

1. User interface:

The interface is simple and easy to operate, our foreign teachers will also use Baidu search. There are glutinous rice, news, hao123, maps, stick and other Web site hyperlinks, these include the basic necessities and entertainment and other items, so that users are very convenient to use, as well as login and set the button, the user after logging in according to their preferences personalized settings, use more convenient and handy. Under the two-dimensional code, you can easily download Baidu search and Baidu glutinous rice mobile app, in addition to the function of uploading photos. Overall, the interface is simple and easy to operate, suitable for the majority of age and culture layer of users, I think this is also Baidu search success one of the reasons.

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2. Remember that the user chooses:

Remember the user's choice this aspect Baidu to do very well, Baidu engine has very good remembers the user to choose the function, it is based on the word combination information processing way. It solves the problem of understanding Chinese information, greatly improves the accuracy and recall of the search, and it also has an intelligent correlation algorithm. Based on the combination of content-based and ultra-chain analysis, the relevance evaluation can objectively analyze the information contained in the Web page, thus maximizing the correlation of search results. Search results can be marked with rich page properties. such as title, URL, time, size, code, abstract and so on, and highlighting the user's query string, to facilitate users to determine whether to read the original, Baidu search support two times (also known as progressive search or forced search). You can continue to retrieve the results of the last search, narrowing down the search until the smallest and most accurate result set is reached. It makes it easier for users to find what they are really interested in in a huge amount of information. Intelligent recommendation technology for related search terms. After the user first retrieves, will prompt the related search word, helps the user to look for the more related result, the statistic indicated can promote the retrieval quantity promotion 10-20%. , I often visit the blog park, enter the word on the engine, you can immediately retrieve the blog site URL, and on the right side of the page there are related people and related software and related search recommendations, to remember the user's frequent choice to understand the user's habit of using the product, so that each user use up handy, This is also Baidu search use of a wide range of reasons for it!

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3. Short-term stimulation:

About Baidu search engine short-term stimulation, you can talk about Baidu in Baidu Glutinous rice, which is part of the Baidu in a product, there are new user preferential activities, I think this is a short-term stimulation, its substantial concessions can attract a lot of users to use its software, But once the user is not a new user and there is no other software to benefit or flat with other software, so this is a short-term stimulus phenomenon.

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4. Advantages and disadvantages of long-term use:

Advantages: Baidu engine suitable for Chinese primary search users, and Baidu know and Baidu Encyclopedia two heavyweight products can make up for the shortcomings of the machine search engine, the product of Chinese users more, very clear Chinese user habits, Chinese users will feel very kind, focus on the index of Chinese web pages, index Chinese pages more, With Chinese word segmentation technology and many other patents.

The disadvantages are: the quality of Chinese search results is not high, the search bid ranking is too commercial, search for high business value keywords (medicine, insurance, etc.), advertising results complex, other search related products are not many, did not form a three-dimensional advantage, search technology lags behind.

5. Don't let the user make simple mistakes:

Baidu does a good job in this respect, first of all it is easy to operate the interface, the user is not easy to enter the wrong site, and more secure, and then its website links and text and button color are differentiated, which also makes users not easy to make mistakes. Again is because when we enter a keyword, the relative search terms are relatively more, so we have visited the entry Baidu on the display of the color and have not browsed the color is not the same, so users have to avoid to browse the website has been visited the error!

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6. Evaluation Summary:

From the above aspects, Baidu is so widely users have its own reasons, its human development is its success is an important factor, visible in a software people's importance, so that in our future to do software should also be human-oriented, from the user point of view, to win success!

Evaluation of Baidu Search software for human-computer Interaction Design