Example Analysis Enterprise site easy to step on the four excessive optimization red line

Search engine algorithm update every time to make some sites in the overnight ranking of all without, traffic plummeted, we are feeling the ruthless search engine, in fact, many reasons also need to find in their own, the author found that many sites are down the right often the main reason comes from stepping on the red line of the excessive optimization. A lot of circumstances are not your optimization direction is not right, but you exceed that degree, especially the domestic Baidu optimization, excessive optimization is easy to trigger the site is punished, the ranking disappeared phenomenon.

Recently a friend let me help diagnose his site, this is a corporate site, showing the problem is that Baidu does not have any keyword rankings, but the site will still be included, the snapshot is also very normal. This is a typical performance by Baidu down the right, then what is the cause of this site is down right? First of all, we analyze the basic situation of the site.

From the Webmaster Tools on the query data we can see that the station is not a new station, should get more trust in search engines. And there is no keyword ranking is also in one night. From Baidu snapshots, recent and outside the chain of circumstances, Baidu's spider is still very much in favor of this site. Then the author's preliminary judgment may be the problem of excessive optimization. Let's take a look at some of the areas that have resulted in excessive optimization.

　1, the home page nofollow the label the excessive use

We all know that generally we want to stop some unimportant links the weight of the partition page can be added to the nofollow tag on the change link. The author finds that the station also uses the Nofollow attribute to block out some unimportant pages. Several links shown in the following figure.

Above we can see the blocking of contact us, online message and other unimportant links. This approach is not a problem, but the author later found that a large number of Web pages exist a lot of nofollow tags, for a business station site itself content is not much, in the possession of a large number of nofollow label appears very unnatural. Therefore, for the enterprise site, the use of nofollow label is not easy to overdo. Otherwise it is easy to attract the suspicion of excessive optimization.

Solution: Get rid of unnecessary nofollow tags, so how do you find unnecessary? We can view the log file backstage, to see which some unnecessary links are spiders crawling the most frequent, we can for these links for nofollow processing, some of the small amount of crawling links can be ignored, This will make our page more natural.

　　2, the use of secondary navigation

From the above we can see the station page at the bottom of the secondary navigation to enhance the keyword density, in the red box, these keywords are made anchor text to the home page. In the use of the secondary navigation, I think this way is not the best, the secondary navigation can put keywords, but the anchor text point we should try to make him more natural, some point to the home page, some point to the column pages, rather than nose eyebrows Cluth point home, it is easy to step on the red line of the excessive optimization.

Solution: A reasonable allocation of keywords, some point to the home page, some point to the column pages.

　3, Article content page

Content page, we know to optimize the word around. But as shown in the above picture, we can see that the anchor text of all the contents of the station is pointed to the home page, in some of the more information on the site this may not have any adverse effects, but the enterprise site itself less information content, in all content article pages are inserted into the main keyword home, it is also easy to be judged as excessive optimization.

Solution: In addition to the content of the original, but also to better the relevant content to contact, so that the Site content page form a huge network for search engine crawling crawl, while facilitating the transfer of weights between the pages.

　　4. External links

The external link of the station the author has looked about 2700. But we look at these outside the chain of species, you will find that most of the outside chain is focused on the outside of the chain, but also concentrated in one or two forums, anchor text pointing also a single point to the home page. In many outside the chain basically does not have the high weight outside the chain.

Solution: The outside chain construction period cannot take quantity as the index, the outside chain's weight and the widespread degree also very important. Blog Outside the chain, video outside the chain, SNS community, questions and answers such as the chain, we can match each other.

Different types of site optimization methods are different, we can not generalize. Blind optimization is often easy to guess by the overly optimized red line. I hope this article is helpful for everyone. Article from Changsha Iron Express http://www.csztie.com/Original, reproduced please retain the source.