Example analysis set up keyword and long tail concrete optimization

In the sight of what I see, at present, most of the SEO rarely focus on the overall layout of keywords and long tail optimization, we do not take a brick to shoot me, even if we are in the online exchange to see a lot of keyword settings and long tail optimization of the article, in reality I see doing this SEO very little. Take the most popular SEO services company and personal SEO forms said, basically quoted several keywords are piled in the title of the first page, and then began to do optimization. Few small SEO services will consider the overall keyword layout and long tail optimization for the site.

I based on my current operation of the site Chengdu Red Land Studio to analyze these two points.

First get the site's main keyword-art college entrance Examination training, and then the keyword expansion, through the Google Keyword tool can get a lot. The important thing is to group these keywords logically, and each group's keywords correspond to one category. The core key words are art college Entrance examination training, the secondary key words final determination includes Chengdu Art college Entrance Examination training, Sichuan Art college Entrance Examination training, art college entrance Examination Training School, Chengdu Studio, Sichuan Studio. These keywords are placed in the first Class category home page, each keyword search engine number, the target URL will be placed in a table.

Below each category, and then carried out a class two classification, this part of the keyword classification extension is basically looking for Baidu know and related search inside. Then go down is some basic long tail keyword article, write article will not cross the logic of the column, such as in Chengdu Studio This classification, just write about the studio aspects of the topic, as for why, the following will talk about. This makes the site a very logical structure, and search engines can make it easier to understand the content relationships of each category and page.

There are some places to look for in the keyword layout-

One, each page optimization two or three keywords is enough, too much bad. In doing so we will be more targeted in the writing of the page, the main focus of the page more helpful.

Second, the issue of internal competition. This is a question you may have noticed little before. I do red Land studio the optimization of this site is also based on an SEO predecessors to carry out the simulation of the operation of the advice. Each page is targeted to two or three keywords, to remain unique. Do not repeat on multiple pages in the site. Perhaps SEO will think so, the same keyword more with several internal page optimization, get the ranking opportunities will be a little more. This is obvious misunderstanding, this will cause completely unnecessary internal competition relations, I do rookie SEO forum also made such a blunder, a long tail keyword optimization spent at least 10 space for each other. Why is there such an internal competition? Because no matter how many optimization pages we write for the keyword to optimize, the search engine only jumps out the most relevant. Multiple pages of the internal weight and anchor text effects are dispersed, so that your page may not be prominent, and lose the best ranking opportunities.

Third, the content of the writing. The research of keyword classification has decided how to write our content. From the layout of the keyword can be seen, the site to plan to write those content is most of Chengdu are the key words decided. Each category is organized below for this specific keyword. In Chengdu Red Land Studio This site SEO work process I found that the earlier keyword research to do more detailed, in the organization content writing when the more smooth! According to each category of keywords, I can not listen to the manufacturing content, so that the size of the site will be more and more big. The more content you have, the more chances you will create rankings and links.

According to my personal experience, I strongly recommend seoer a little: Your site is very important keywords (such as the home page and the first level of directory keywords) must be given to it to set a target URL, this page must be determined in advance by yourself, in the future to do the link and outside the chain are based on this page. Never let search engines choose which pages are most relevant to their keywords. I have seen a lot of SEO blog, a classification of the "SEO Technology" "SEO optimization" "Website seo", while doing outside the chain, these anchor text is linked to the home page or any category column. I personally think this is not very good, but also very repetitive, in your writing site classification of the following content, content topics easy to repeat highly, resulting in unnecessary internal competition, outside and decentralized weights. Seoer should be aware of the determination of each keyword Optimization page, be sure to determine good, and then do a record, in doing the internal link design to the relevant key words to add the identified URL, and, in the future mining other keywords, can be very good to avoid internal competition.

In the establishment of keyword classification, further write the contents of each category, we are already in the long Tail keyword optimization. I'm listing some of the longer, specific search times very low on Chengdu Art College Entrance examination related phrases. These phrases a single search volume is very small, the overall number is very large, add up the number of searches I think will not be less than the main keyword, if done well, this is the flow of gold, and, long tail of the competition is very small, large-scale rankings for SEO will become very promising! So how to do long tail keyword optimization?

Update a lot of content every day, I think it is very simple to do long tail optimization, however, when I query included, ranking and mutual adjustment in the chain when found it is so difficult. Say simple, because the long tail keyword has no need to do in-depth keyword research, also do not need to deliberate optimization. The difficulty is that the number of large, look at the number of searches, deliberately adjust the long tail of the Keyword page optimization is not feasible, so we can only write a large number of quality content and then do a good job of the site Structure Optimization guarantee page is included. I do Chengdu Red Land Studio optimization of this site has a feeling is obvious, as long as the basic optimization of the page to do good enough, long tail keyword to get ranked page basically overall improvement, of course, the main domain name weight is a very big impact! Fortunately this is a 5 years old domain name let me save a lot of effort.

In other words, such long tail keyword research is not really a long tail optimization, limited to the type of site and the actual size of the relationship between the Red Land studio this site has done hundreds of thousands of pages in the future, such as the keyword, the long tail keyword has a careful study of the feasibility, but the number is not called absolute long tail. Can really feel the effect of Long Tail keyword Site page order of magnitude should be million! Tens of thousands of hundreds Guibaivan. Can be roughly the long tail of keywords, through a number of tools to analyze the keyword itself is still possible, to further analysis of competition, page specific allocation and so on is not feasible and unnecessary.

So I think the optimization of the long tail keyword is two points: the basic page optimization and content included. To do site optimization of the whole station must consider these two issues. Do long tail optimization when we do not need to consider a specific keyword, do a good job of collection and basic page optimization often bring long tail word ranking of the overall rise. To achieve this effect must have enough content, personal sites and general corporate websites in the update content is basically a large number of collection and reprint, in addition to the forum, it seems that this has been the best way, from the long tail word optimization perspective.

The basic optimization of the website greatly affects the optimization effect of the long tail keyword, in particular, the internal link, that is, the site structure, this point if not pass, the content of the site is greatly affected by the internal structure of the link does not make it impossible to guarantee a large number of key words of the agricultural work of the page is fully included, do not think that included very simple, That is because we operate a number of small stations, to ensure that the collection of large sites is not as simple as we imagined. The rank of the long tail word I just also said, the domain name weight is another important factor, the content similar certainly has many, but the domain name weight often decides the long tail keyword rank very much.

I said so much, in fact, a large number of long tail optimization in the Chengdu Red Land Studio This site is not reflected, can only do small, see point of view, long tail keyword optimization is based on such thoughts and implementation of a step-by-step. Personally think that the long Tail keyword optimization will be the main trend of SEO in the future, will be the most important, in the keyword competition more and more, PPC advertising more and more common situation, long tail keyword will be the most reflect the SEO charm of the place. Therefore, each SEO personnel must understand the long tail theory, the best can side understanding and the attention, side implements. To understand the point is: long tail keyword optimization effect is not determined from the keyword itself, but the content of the site, the site chain structure, the overall weight of the domain name reflected. Article by Chengdu Studio http://www.htdart.com website SEO consultant feeds, webmaster if the article is still worth reading, I would like to leave a link, thank you.