Example analysis start with three ways to make your travel site more user-friendly

With the continuous improvement of domestic material consumption level, the popularity of Chinese tourism has been rising, and the tourism industry has been developing rapidly. For the tourism industry, the tourism site has become an indispensable prerequisite for its foothold in the market. Relatively well-known domestic tourism-oriented sites have Ctrip, such as cattle and so on. For a common tourist site, if you want to work with this some large tourist sites to the words, you need to constantly upgrade themselves, so that their site more professional, the user's friendly experience to achieve the ultimate. I have to do in the tourism site optimization thought will be a few keywords ranking well, there is flow, but who knows the conversion rate is almost 0. After that, the problem comes from the user experience. The following I will share in the optimization of tourist sites, how we improve the friendliness of the user.

One: Enhance the trust of the site

The most important factor that affects the tourist site user friendly experience degree is the Trust degree of the site. Think of a notorious tourist site, the timely ranking do a good job, the page again beautiful, it is difficult to get users like. And for the tourist site, trust degree to a large extent from the evaluation of netizens, such as in the Forum, question and answer platform, SNS network and so on evaluation, may affect the trust degree.

　　

Above, we can see a question and answer information about a tourist site that is known from Baidu. We can see that the evaluation of this tour site is negative. And Baidu know Baidu search results of the exposure rate is very high. This kind of negative information will make the visitor to our tourist site Trust degree greatly drop. So in this case, how do we better enhance the trust of the site? The author will analyze how to deal with two directions from inside and outside.

1) External

In the example above we can know that the visitor's distrust from outside the station, the same reason, since the external bad evaluation, then we can do a good job of evaluation. We can also use a number of questions and answers platform, SNS, forums and so on to publicize the advantages of our tourism, enhance the visitors to our site trust.

2) Internal

Our tourism site is also a kind of e-commerce, and some tourist sites will open direct online payment function. We need to enhance the credibility of the site from the following details.

　　

For our site to add some organization of letters of credit, do not underestimate this small certificate, these little details will directly affect whether the visitors can be converted to your customers. In addition, as a tourist e-commerce site, it is inevitable to deal with a lot of customer problems, and some sites directly in the hanging a simple QQ contact number, I think this is very improper, the author suggested that we can add an enterprise on the page 404 phone calls or QQ enterprise customer service, etc. This will be a good place to improve the trust of the site.

And we karki on the side of the page plus the user's evaluation of the tourist attractions, or a group of people have participated in the tourist attractions and so on. Doing so will allow visitors to better understand the relevant attractions information, and secondly can make our site looks more people gas, enhance the site trust.

Second: The content of the attractions need to be more comprehensive

For all sites, content is the most important. This is believed to have just experienced 62,800 degrees K Station incident webmaster more deep experience. So how to build the content of our tourist site? The author thinks first we need to build according to the different needs of users. User needs can be divided into: users have decided to travel to a certain scenic spot, users in the search for tourist attractions, as well as the interest of travel enthusiasts. For this we need to take into account the needs of different users when building content. To meet the needs of various users.

1) Travel strategy

　　

In a regular tourist site is absolutely essential is the tourist guide to the attractions, and on the author's observation many sites are directly using the form of collection, often a lot of raiders are halves, often lack the necessary play experience, and if we can cooperate with the picture, I believe it will be more popular.

2) Site Reviews

　　

For visitors, they want to know more about the experience of other visitors when they get information about the sights. There is nothing to be missed on the scenic spots delicious good drink fun, play mood and so on, these evaluations are the key indicators of visitor assessment. Naturally will also affect the conversion rate of the high and low, this part of the author that is essential.

Three: Streamline the process of trading

The purchase is also a serious impact on the site conversion rate, imagine, an E-commerce site registration needs to go through cumbersome mobile phone verification, email verification, id verification and so on, will let the visitors more entanglements. The author thinks that we can borrow other mature platform, such as QQ account, Weibo account and so on directly related landing, eliminating the cumbersome operation of user registration. Use secure third party funds trading platforms such as Alipay, Tenpay, etc. Simple and convenient operation will greatly enhance the site's user-friendly experience.

The successful operation of any E-commerce site is not a simple matter, there are many details to consider. But simply summed up as a word, that is always to stand on the user's point of view. Do this believe that your site can certainly get the user's favor. The article by the Stepping Person SEO Forum http://www.seombz.com/original, reprint please retain the source.