| Article Description: Examples of some well-known network companies design principles. |
People often ask me how I can choose the right one from hundreds of ideas that I get from brainstorming. In addition to intuition and experience, there is a way to help us decide and define design principles. Before 2007, we called these principles "design standards", and now we have a new definition of "design principles".
What is the design principle
• Based on design research
L Short and easy to remember
L Cross Functional
• Clear rather than "easy to use"
L Bring diversity together
L Don't contradict
The design principle is to describe the core value of a product or service experience.
Design principles should be written short and easy to remember. As designers, when doing projects, they should memorize these principles by heart. Even though some features intersect, a good design principle usually has a clear function. So we can't define it as "simple and easy to use." Design principles should not be contradictory.
Design principles are only used to help select ideas rather than create them.
Design principles only help people choose ideas, and it's not wise to stick to them in the early stages of creativity. Although it is a good idea to use the physical framework to inspire creativity in brainstorming, it is not necessary to be overly restrictive in the early stages of sketching creativity. Otherwise, it's hard to think of an excellent idea. Sometimes an idea that does not conform to design principles may bring creative inspiration to other designers that conform to that principle.
Here are some examples of design principles for some well-known web companies
The design principle of Google user experience
1. People-oriented-focus on people's lives, work and their dreams.
2. Against the clock.
3. Simple and practical.
4. Retain beginners and attract experts.
5. Dare to innovate.
6. Designed for global users.
7. Based on today, facing the future.
8. Create visual pleasure, maintain the attention of users.
9. Live up to People's trust.
10. A little human.
The design principle of Google Calendar
1. Quick
2. Experience with visual attractiveness and pleasure
3. Bring information into the calendar in a very simple way
4. The screen is not just a table (and a reminder). invitation, etc.)
5. Convenient sharing function to focus on your whole life in one place
Microsoft Interface design team to the definition of natural user interface
1. Can resonate: Performance aesthetic principles
2. Non-intermediary: the principle of direct use
3. Quick and easy: the principle of hand-foot frame
4. Intertextuality: The principle of mutual-text environment
5. Intuition: The principle of absolute true feeling
Microsoft's interface should be:
1. Socialization: Simultaneous use of multiple users
2. Seamless docking: Number and entity combined
3. Spatial nature: Human Motion Science
The design principles of TiVo
1. It's entertainment, dummy.
2. It's a TV, dummy.
3. It's video, for God's sakes.
4. All smooth and soft
5. No affectation, simple structure
6. Respect for user privacy
7. Like television, it is a durable goods
