Examples compare Google SiteLink and Baidu SiteLink

Baidu recently launched a sitelink, Baidu has been doing micro-adjustment, as to whether it is to enhance the user experience or reduce the user experience, this is really difficult to say, the overall feeling is mixed. Baidu's sitelink is not an innovative algorithm, in fact, Baidu has been in imitation of Google, of course, Google as the global search engine boss. Its algorithm loopholes and user experience are just drip, imitation is always imitation, Baidu SiteLink still have some need to improve the place. Below through a few examples to compare the Baidu SiteLink and Google SiteLink.

　　

Figure 1:100 Degree domain search display sitelink

　　

Figure II: Google domain search for the display of SiteLink

Comparison of figure I and figure II can be found in Baidu's sitelink display are Chinaz main station of several directory pages, or two-level domain Name page, why only show that 6 pages? I guess Baidu algorithm is based on the amount of access to the page calculation, "Webmaster Tools" This two-level domain name may be the most IP per day, because this tool is used by too many people. Google's sitelink, you will find that the same is shown in 6 links, but Google more than a webmaster forum, my guess is that Google's sitelink algorithm for the proportion of IP accounted for less than Baidu, Google's sitelink more attention to the sub domain name (or directory page) content. In addition, Google's sitelink at the bottom there is a "other relevant information" link.

Baidu's sitelink is a way to improve the user experience, but this also hurt a lot of small and medium-sized websites, because Baidu's sitelink targets are some big stations, brand station, when users search for a brand word, it is bound to go to more click on those brand sites, from the perspective of ordinary users , the move is to improve the experience of ordinary users. Similarly, Google's sitelink is also showing some large sites, but exactly how the two search engines determine what kind of site belongs to the industry brand station, what kind of site has sitelink. We don't know any of this!

　　

Figure three: Baidu domain search A5 webmaster network without SiteLink

　　

Figure four: Google domain search A5 webmaster Network has sitelink

Compared with figure three and figure four will find A5 webmaster net in Baidu search its domain name, incredibly did not appear Baidu SiteLink, and in Google search under the Google SiteLink appeared. But I search in Baidu "A5" This keyword has appeared A5 forum sitelink, often go to A5 forum webmaster Friends are more clear, A5 forum daily visits are very large, with webmaster tools to see the A5 Webmaster Net Daily page total visits, of which the A5 forum accounted for more than 60%, This means that the primary domain name is exceeded. According to the common sense of the search should be the main domain name Baidu SiteLink, but why not show it? Speculation is Baidu algorithm to measure whether a site is a major station, the main basis or access to traffic, compared to the Chinaz forum did not show Baidu's sitelink.

Personal feeling Baidu SiteLink still need to improve, after all, also just came out, still in the test phase. For small and medium-sized sites, sitelink not much benefit, because the flow from Baidu will be more trend of the station and brand stations, I hope Baidu SiteLink can consider some small and medium-sized sites, the site's traffic indicators can not fully explain the value of a website, The value of the website should be the content and the real user experience, can bring to the user what, individual's little idea, don't like to spray ah. This article by the belt Conveyor (http://www.xdzds.com/) original release starts in A5 reprint retains the link!