Excellent courseware notes tourism resources and tourism evaluation of tourism resources 5

Chapter V tourism resource and tourism destination Evaluation
Chapterchapter5 5 Evaluation of tourism resourcesevaluation Resources
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Section 5 Evaluation of tourism resources and tourism destinations
... Theoretical basis of tourism resource evaluation
... Tourism resources and tourism can be
There are three types of evaluation:
.. Experience Evaluation
... Technical evaluation
.. Comprehensive Assessment
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1. Experience evaluation of tourism resources and tourism destinations
.. 11. General experience Evaluation
... Generally, the experience evaluation is based on the experience of the tourists.
For a tourism destination or a series of tourism destinations (Tourism Resources ),
Qualitative evaluation of quality.
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.. 2. Aesthetic Quality Assessment
... Most of the aesthetic quality evaluations of professional tourism resources are subject to travel rules
Planning and management. This type of evaluation is generally based on
In-depth analysis of tourists' or experts' experience and establishment of standardized evaluation
Price Model, the evaluation results are mostly comparable qualitative scale or
Quantity value, where visual beauty assessment of natural landscape quality
The technology is mature.
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... The visual quality evaluation of natural scenery is currently widely recognized by four schools:... expert school... psychologyschool... psychology school... symptom school.
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Ii. Technical Evaluation of Tourism Resources
... The technical evaluation of tourism resources refers to the evaluation of the suitability of all elements of tourism resources for specific tourism activities of tourists. The use of a large number of technical indicators is the basic characteristics of such evaluation.
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.. 1. Climate suitability evaluation
.. The climate has an impact on all outdoor tourism activities.
There are two aspects:
... 1. Environment and Quality of tourists' participation in a tourism activity
Has an impact, for example, in the rainy season of natural scenic tourist areas,
The travel experience cannot be compromised;
... Second, climate conditions directly affect human physiological processes and human bodies.
Therefore, a natural scenery and beach conditions are superb.
Good place. If the weather is cold all the year round, it is suitable for sea bath time in summer.
Extremely short, and it is impossible to become a sea bath resort.
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.. For example:
.. American scholar terjungterjungw H, 1966 W 1966) designed two evaluation indexes-comfort indexcomfort index (comfort index) in the assessment of the continental physiological climate in the United States )) wind Effect indexwind index ).
) .. Domestic Liu Jihan (19891989) evaluated the tourism climate in Qinhuangdao using the aforementioned comfort index and wind effect index.
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... 22. Terrain suitability evaluation... in general, terrain factors are critical to sports tourism activities and are the key tourism resource factors.
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.. 3. Technical evaluation of resource element combinations
In the actual work of tourism development
Overall Evaluation of tourism resources in the region, and the technology of Tourism Resources
It is suitable for evaluating the combination of resource elements.
Performance Status and grade.
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.. Casecase
.. In 19701970, georgulasgeorgulas
In terms of features, the following criteria are proposed.
.. Used for negative activities.
... Beach. Fine sand cleaning, beach length at least 91 M91 m, width, 15 M15 M. The beach should be at least 80% free of exposure throughout the year.
.. Rear hinterland. There are hidden trees, elegant environments, no human waste and Nature
Hazards. The slope is less than 1515 degrees, because it is easy to access. It has development potential.
.. Used for active activities.
.. Refers to swimming and so on. No or few silt at the bottom of the water, water quality is colorless, tasteless, large intestine pole
Bacteria less than 50/100 mlml, no biological garbage, high peak depth, 88 feet (11 feet = 0.304 8 m = m) of the bottom of the sea without coral and sharp rocks, no dangerous rapids. And water) the beach slope of the region is not greater than 88 degrees. The beach is similar in nature, but it must be longer and wider. A year should have 99 months for swimming.
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Iii. Comprehensive Evaluation of tourism destinations and Tourism Resources
.. The comprehensive evaluation of tourism resources or tourism destinations includes the following:
Meaning and features:
... The scope of evaluation includes existing tourism resources and potential tourism resources;
... The purpose of the evaluation is to develop tourism resources in different regions.
Value comparison;
.. For a certain type of tourism resources, the evaluation should follow a unified
The evaluation system has fixed general evaluation criteria;
... Most of the evaluated factors in the evaluation system have appropriate weights;
... Most of the evaluation results are the quantified exponent values.
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... I. Theoretical Basis of Comprehensive Evaluation-fishbayen-rosenberger Model
... Tourists' consumption decisions and behavior patterns are the theory of Comprehensive Tourism evaluation.
Based on, the tourism comprehensive evaluation model is based on the consumer decision-making model-fish Bayin-rosenberger model.
... Formula: ajaj is the intention to select a product j;
.. VIVI is the importance of the I-th feature of the product;
.. Bijbij this product j is relative to other products
... Degree of possession of feature II;
. N is the number of feature items of the product.
Σ = niijijbva1 ))((
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.. Tourism Comprehensive Evaluation Model:
... Formula: E is the Comprehensive Evaluation Result of the tourism destination;
. Qi indicates the weight of the I-th evaluation factor;
.. Pi is the evaluation value of the I-th evaluation factor;
. N is the number of evaluation factors. 1 niiieqp = Σ
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.. II. Basic Evaluation content and method steps
.. 1. Select evaluation factors and establish an evaluation system
.. There are three evaluation factors:
.. Tourism Resources
.. The natural, social, and economic conditions of the tourism destination and its region.
Including tourism facilities, infrastructure, natural ecological conditions, land use conditions,
Local community center and other factors
.. Location Association Characteristics of tourist destinations, including location of tourist destinations and tourist destinations
Association, mutual influence among tourism destinations, and other factors
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Quality scale topography and geological water climate plants animals ethnic customs scenic spots concentration degree cultural monuments scenic spots volume tourist resources regional conditions Tourist Resources location characteristics natural ecological land conditions tourist facilities infrastructure urban distribution accessibility and other the similarities and differences between the traffic conditions and the distance between the tourist destinations and the types of nearby tourist destinations and the distance between the tourist destinations (model tree) E
Rating Factor Level
Category
Class
Layer 5-1 tourism evaluation factor model
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.. 2. Specify the weight of each evaluation factor
... Obtain the weight of the evaluation factor, generally from expert consultation.
.. 3. Obtain the evaluation value of each evaluation factor
.. The quantitative analysis of grassroots factors should be carried out, and corresponding evaluation should be made according to appropriate standards.
Points.
.. 4. Calculation of the comprehensive evaluation result of Tourism Resources
... Use the above model for calculation
1 niiieqp = Σ
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.. III. Case study-11
.. The environmental geological monitoring station of Yunnan Provincial Bureau of Geology and Mining,
From 19871987 to 19891989, tourism resources in northwestern Yunnan, Southeast Yunnan, northeast Yunnan, Central Yunnan and major tourist areas, such as Kunming, Dali, Xishuangbanna, and Tengchong, were comprehensively investigated and evaluated, the results of the Development and Research on tourism geological resources in Yunnan Province were formed. In this achievement, they applied the Comprehensive Value Index Evaluation Model of tourism resources to evaluate tourism resources in the above regions. The specific evaluation process and methods are as follows:
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.. Divide scenic spots:
. The scenic spots in different tourist destinations are divided based on traffic conditions and resource sets.
Neutral, and take into account a certain degree of administrative division. Yundong
Tourist areas are divided into hot sea scenic spots, county scenic spots, Qu
Shi Scenic Area, Ma station Scenic Area, Longtan Scenic Area, ruidian Scenic Area, and mangbang
And Danza. According to the survey, the main landscape of the eight scenic spots
See Table 5-1.
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No. Scenic Spot name main scenic spot landscape
1 hot sea hot field hot spring, spray boiling spring, Air Ground, spring Hua,
Hot water explosion
2 county-level volcano cone, lava platform, yansai region, etc.
3. mazhan volcano cone, lava platform, and volcanic Gravel
4 Longtan volcano cone, lava platform, and firemouth Lake
5 qushi scenic Canyon, lava giant spring, mineral spring, gas hole, etc.
6. The weather ground and granite erosion landform in the ruidian Scenic Area
Hot Springs and basalt joints in manbang Scenic Spot
8. Hot Spring, spring and granite erosion landform in the danzha Scenic Area
Table 5-1 Main Landscape of various scenic spots in Tengchong tourism area
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.. Determine the scoring criteria and weights for each resource evaluation type
... The scoring standard should adopt the percentage system, and ask the study staff and relevant personnel
Experts make a score to determine the repair of each evaluation factor
The number of positive weights is shown in Table 5-2.
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Evaluation type geological landscape quality index auxiliary landscape quality index environmental quality and Protection Condition Index Social Development Condition Index Scoring standard scoring factor scoring weight evaluation factor scoring Weight Evaluation Item aesthetic science novelty specificity richness combination Purpose specification exotic national customs Animal and Plant meteorology history 1000.30.20.3 atmospheric water tourism capacity vegetation landscape protection 1000.20.20.10.20.20.1 traffic economy service developed easy-to-develop visibility policy score-100-100-100-100 proportion-35 -30-20-15
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.. Rating the evaluation factors of each resource evaluation type
... The score is based on the expert collective opinion method and percentage scoring method. Example
For example, evaluation factors in the geological landscape quality index and aesthetic value standards
The total score is 100100 points, which is composed of popularity (4040), novelty (3030 points), and feelings (3030 points.
.. Calculate the evaluation index of each resource evaluation type
.. After rating the evaluation factors of various resource evaluation types, you can press
Calculate the evaluation index of each resource evaluation type according to the following formula. Therefore