Excellent design does not need to come from a professional designer: 100 things in a good design

Article Description: How a good design is Born: 100 things about good design.

Good design has the power to attract people's hearts. You'll find that even seemingly good designs can make people pay more for a premium. But a really good design, with a unique perspective and wisdom to constantly revise the various loopholes in life, to provide aesthetic beauty, of course, can also help the company shape the brand. "Designers are loved because they have something they want," said designer Mitch Kaupol, in the 1990 Software design Manifesto. ”

Paying a premium is not just for ordinary consumers, but more and more companies are willing to add design costs to their financial statements, hire professional design consulting firms, buy dozens of of creative teams, and even be willing to reach a strategic partnership for sales profit sharing. While companies such as Frog Design (Frog) and Continuum told Caijing Weekly that their Chinese customers would still prefer an immediate-effect design, more and more companies do not just view design as an added attribute of the product-they want to solve the problem from the source, Make your products unique.

Wen Yang Ying Qingyue special Hu Yun drawing litingting

People who create something different sometimes need to have a gut instinct about what's going on: Why do heaters have to emit a smell of dust burning? Why do headphones always wear to go around and make a mess? In the 1980 's, Jane Fulton Sury (Jane Fulton Suri), a British government researcher, had a reputation for helping to improve the lawn mower by reducing consumer accidents (many people cut their toes because they couldn't tell the handle and switch). But she still feels sorry: I always study things when they are designed, But the problem has already happened. Later Suri met the David Kelly (David Kelley), who had just started the Ideo design company, and added her insights to design prophase research and modelling-a starting point for anthropologists to enter the IDEO.

The best example of intuition is Steve Jobs. "Some people follow their intuition," says Tom Kelley, another founder and David Kelly's younger brother, Tom Kelly Ideo, the first financial weekly. If you are another Steve, Just go ahead but if you are not, you need some process and method. "In the 1990 's, Samsung set up a research and development center next to the headquarters of Ideo in Palo (Palo Alto) in Silicon Valley to improve the innovation process."

Even Mr. Jobs followed the design process, and his brilliance was that he did not listen to the demands of consumers, but to meet their potential needs. And he's never been the first developer of technology, on the contrary, he knows how to turn existing technology into a user-friendly product. He believes in the power of good things.

We are also trying to find the good things and the logic behind the good things--this is why the first financial weekly holds the "Great Design" award every year. But this year compared with last year, two things are not the same.

First we changed the rules of the selection. In order to maximize the range of good design, we asked the designers of independent and professional design companies to submit two pieces of the design they thought were great, the time of the market in two years, and not limited to China; Finally, we got 80 products (as you can see in the previous picture, the variety is really amazing), Then invite the company's management, which has a high degree of market and user relevance, to screen out three best designs. We also launched a vote on Sina Weibo, and finally the best design ─wacom inkling Digital pens selected by Weibo users coincide with the results of the executive panel's vote.

The interesting thing about this rule is that the product's recommender may not be the designer himself. "Global design competitions are designed to give recognition to designers, but you are not. "Continuum China CEO Chris Hosmer has been skeptical:" You know, it's strange. "But when it comes to looking for products like Boeing 787, there's nothing to be surprised about: It's much more fun than a disciplined award."

The other thing is November 30 we and Frog jointly discussed the Chinese innovation trend of closed workshop, the participants are the judges of the awards. We try to find effective brainstorming methods-compared to the results, the correct thinking process may be more valuable ─frog creative director Brandon Edwards raised five questions, and then the whiteboard on the wall is full of possible questions related to the key words, the judges hand a stack of n times paste. We put what we want to say in different colors n times paste, sticky whiteboard. In the elaboration process, the same or the opposite opinion of the note is glued to the core point of view around the note-finally we found that the past meeting in the view of the same as the water through even if, now together but have more imagination to stimulate the effect.

Some ideas have come out of vague perceptions, such as "companies should not only innovate, they should also provide innovation that is closely related to consumers", "let the product trigger a discussion, or it will be quickly submerged" and "how to approach younger consumers". Behind these views are some universal rules, which we put together into 100, about taste, beauty, do & Don t and the laws of nature.

You'll also find something unexpected, such as a good design that doesn't have to come from a professional designer. Similarly, we have found many of his definitions of good design in the hackers and painters of Paul Greheum, a venture capitalist in Silicon Valley, many of which will be mentioned later by professionals. After reading his summary, you will find that it is not a bad idea to look at how the design was born from a layman's perspective, especially from a very intelligent layman.

Let's start from here.

Things about good design

001

A good design is a simple design. From the mathematical point of view, less is more, evidence is every mathematical axiom. From a designer's point of view, the United States relies on a number of carefully selected structural elements, rather than relying on decorative decorations and piling. The ornament itself is not a bad thing, it becomes a bad thing only when it is used to conceal the pallor of the structure.

002

A good design is a good-looking design. The mathematician Hardy said that ugly mathematics could not survive in the world. "If the solution is ugly, there must be a better solution," said Kelly Johnson, an aircraft designer, but has not yet been discovered.

003

A good design is an illuminating design. Think about Lego blocks, which allow users to use them as they wish.

004

Good design is usually a bit of a fun design.

005

A good design is a hard design. Why do people find wild animals very beautiful? The reason is that their life is very difficult, in the form can not have redundant parts.

006

A good design is a seemingly easy design.

007

A good design is a symmetrical design.

008

Good design is the imitation of nature's design. But this one is used to answer the question "Why the plane didn't do the same thing as the bird," and the second one: humans have more interesting and beautiful solutions.

009

A good design is a redesign.

010

A good design is a design that can be reproduced again. You can be understood as allowing a cottage, but not encouraging you to replicate others.

011

Good design is often a peculiar design. But this sentence should be followed by the phrase-"Maybe it's because I'm not smart enough to think that they look strange." A dog can also see a tin opener as a miracle. If I were a genius, I would think that Euler's formula (87 pages) was a commonplace thing, and that it was not wrong, and what was so strange about it. ”

012

A good design comes in batches. Why did the Renaissance appear in Florence in 1450? If Leonardo was born in Milan, what would history be like? Another example is that even if the current population flows so violently, the genius project still appears in a few centers: the Bauhaus School of Architecture in Germany, the Manhattan Project, The New Yorker magazine, Lockheed's Skunk Studios and the Xerox Palo Alto Research and Development Center in the 1980-Graham notes: If you stay away from these centers , you have a hard time.

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