Experience: Market analysis before building a website

　　Market analysis before building a website:

The general stationmaster, is not the network constructs the station the expert, this causes the same construction station, the different result. So, have a good idea, for it to pay action (this I do not doubt like my webmaster), sincerely said: "Do not do the market before the station analysis, the final results can be imagined."

Perhaps a lot of webmaster will say, I saw some aspect of the network is blank, is the hands of the late, depressed or regret ah. I think: there is nothing, a valuable site is service, do the site is equal to do products and services, customer-oriented is the right direction, the first aspect, efforts to turn the service width into assets, not liabilities. The key to this is integration: a combination of multiple independent services to create an experience that makes life easier for ordinary users.

To achieve the site has a substantial and effective service, in the establishment of the idea to build a station before, you must do market analysis. This is the process of doing things, with good thinking, not a reasonable process, most of them will not succeed. The second aspect is the provision of "vertical" content-such as personals, sports and finance-with self-featured services to become a trusted regional portal. In other words, become the main provider of certain types of information. The third aspect is that users want to be independent.

　　Independent and specific says two aspects

1. Independent commentary: The question is: Is this the best and most appropriate content for all kinds of ' vertical ' sites? "Less, better" vertical content "This independent user review can be used to improve the quality of the site content and to establish the entire website and even the company's brand and prestige."

2, independent management: Let users always feel in the use of this system is like designed for their own, do this step, almost now do the network or software a basic, who do this, who has achieved a successful website or software. Everyone is digging the market, mining technology and ideas, until now only a small number of websites and companies designed by the system or products to achieve this.

　　objective and functional positioning of the website:

Why to build a website, is to establish a corporate image, promotional products, E-commerce, or the establishment of industry-site? Is the basic needs of the enterprise or the extension of market development? After considering these problems, the establishment of the station was preliminarily established. This should be based on each person or the company's own resources to decide, but the purpose is clear, to consider is to integrate the company or personal resources, further determine the function of the site, according to the site function, determine the initial and final development of the site should achieve the purpose and role. The middle of each link can not be ignored, should be based on their previous ideas and the purpose of the site to refine the function of the site.

Site positioning can be roughly divided into these two ways: one is the beginning of the location is very small, smaller size into a large; one is the initial positioning of a large, can become small. These two positioning has this obvious distinction, the former is generally personal webmaster, personal webmaster do not have enough resources, technology and funds to do the market analysis before the station, there is no strong team to go "big set for, small realization." The latter is generally the company for, the company needless to say, as long as there is room for development, as long as the argument that the favorable development of the company, then as a project, put into the corresponding human, material and financial resources to form a team to achieve the company's goals. Only the company can do from the big position, gradually small realization.

Whether the individual or the company in the site construction and functional positioning of this step will make a lot of judgments, I personally always believe that: in the grasp of the purpose and positioning of the station, the most important thing is to improve the characteristics of the site, of course, want to be in the era of the network is not easy to make the characteristics.

But good thinking is half the success, after having characteristics, is to promote their own website, which is free and charge.

No one or company has the power to do everything to the fullest, but you can do the best thing or a project!

　　please contact the site, timely note your name. Contact Email: edu#chinaz.com (change # to @).