Experience in making money for Alimama

Currently, the Internet advertising alliance is generally in the form of gg adsense, Baidu topic promotion, Alimama, and basically the three advertising alliances. Alimama is very different from Baidu topic promotion and gg adsense. In general, it is a website publisher that publishes an advertisement location. Advertisers choose an advertisement location to place an advertisement, which is equivalent to an exchange platform, the degree of freedom is quite large. The following are some of my experiences on advertising for Alimama over the past two years. They are for your reference only.

I think it is best to put ads from these three Consortium on the website at the same time. The BANNAER on the top right places Alimama and ADSENSE or Baidu topic promotions on the inner pages. In short, according to the display on GG's eye-catching discrimination chart, ADSENSE-Baidu themes are easily clicked, which are not easy to be clicked but easy to be seen by visitors.

For advertisers who put advertisements on Alimama, they should determine several websites that have been put on the market for a long time. They should not just refer to the quotations on Alimama's website. Many of Alimama's websites have very low prices and even a weekly price of RMB 1, but the "cost of access to thousands of people" is not low, or the "cost of access to thousands of people" is extremely low, however, PV is only one to two times the IP address. That is to say, this website has a large number of visitors, but visitors generally leave after a glance, or you can see 2 or 3. You can think about the use of advertising on such websites. In general, PV is more than 4 times the IP address advertising will be more effective, the higher the multiples, it means that the more attractive the website, the better the advertising effect. At the same time, advertisers should pay attention to advertising positions, such as advertising spaces with the same price, IP addresses, and PV. You should check which advertising space is easier to click, sometimes you may spend the same amount of money if you select different locations, but the gap between clicks is several or even dozens of times.

Another point is that the ad location of Alimama advertising alliance, I personally think, should be mainly used to place customers for a long period of package weeks and monthly subscriptions, because the price of click ads above is very low, the price difference with GG AdSense is extremely huge, and it is also lower than that of Baidu topic promotion. If there is no fixed User's long-term package-based advertisement, the advertisement should be removed and replaced with other advertisements, such as ADSENSE or Baidu topic promotion; otherwise, it will suffer a lot.

The last thing to add is: