Experiences of holding the first Beijing offline webmaster gathering

This is my personal experience. For the first time, I organized a songsong VIP member to attend the huafei coffee gathering (Asian Games Village). In my opinion, this gathering failed and I hope all of you will learn from it.

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(Since the system was restored by mistake, the camera has become so confused)

It is very troublesome to organize offline parties. We need to first determine the number of people, then determine the time and place, and send notifications one by one. I just don't like the people who have attended so many conferences, now I have realized that the organizer is not easy.

In my opinion, offline chat is always better than online chat, especially for simple gathering with friends. I always think that it is better to have a chat with QQ once than once. So I have been thinking about organizing an offline party because there are many friends in Beijing.

In view of the fact that I have participated in so many conferences, the larger the scale of the Conference is often an advertising conference. Generally, a meeting of thousands of people is to meet old friends.

About 10 people have a small gathering, and there are a lot of things to talk about, and ten people will not be able to meet each other, just enough for a dinner.

Another reason for organizing the party is that I want to do something for paying friends from the bottom of my heart, because I mentioned in the previous question "objectively speaking about training and payment circles: in fact, any paid circle, no matter how awesome it is. In fact, the number of active users will not exceed 30%. Generally, the number of people will not exceed 20%. In addition, the "emoticons" of the 20-30% expressions still occupy part of the list, and there is only a stream.

Some people in the group make payments, but they seldom talk, do not talk, And do not talk to me. Many times I wonder, what is your appeal after you join the VIP? So in order to enable communication between members, since they do not like online chat, it is better to meet and chat.

One failure: no host, cold scene

At this gathering, I hoped that everyone could get to know each other and lay the foundation for the second meeting and cooperation.

On that day, a total of 16 people came. I was not able to think of Liu weilong, who specially came from Langfang, Hebei Province, and Zhao Zhiyang, who came from Jinan, Shandong Province.

Liu weilong now has a million yuan in Langfang, preparing to build a car-like mall, and the Office has been fully renovated. In addition to being a very narrow electrical industry website, Zhao Zhiyang, I did not expect that there are still many electronic device resources, such as tablets and mobile phones. Second-line brands can get goods from Guangdong at a low price and can also OEM.

Without meeting, the information is unknown.

There are a lot more. I will not introduce them one by one. If you need to contact me, you can only contact me.

For many people, the room we booked in this cafe is not very good. Although we booked two rooms, we thought we could chat together. It is crowded into a slightly larger room. As shown in:

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(In this case, the room is really small, and the room next to it is a smoking room)

When people get together, they will introduce themselves, what they are good at, what resources they have, and then get to know each other and try their best to make a resource connection.

The question is also coming out slowly, because no host is hosted, and the party is on a cold call several times. After a member finishes speaking, some people are still very cautious and official, therefore, after the introduction and project are completed, it is difficult for everyone to understand the true meaning of the combination without the instigation or translation of the host into a popular language. Later, I invited a host from the thick and black millet, which also caused some members to have a poor presentation effect.

Failure 2: No guests shared

The only thing that has shared a lot of dry goods is Zeng June. He said a lot of models that are being done. For example:

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(My photo taken with Zeng on that day)

1. Start a company in partnership. No matter the founder or partner, you should get a salary from the first day of the establishment of the company. Otherwise, your life will be very hard if the project fails, it will be hard to turn over.

2. The cross-border model is very idle. Many people on the Internet cannot go out of their own circles. It is said that this is the age of Fan economics. Therefore, most people are not self-media when self-media is active, I am worried about how to become a self-media, and many of them are already self-media. after a certain number of fans, I am worried about another problem, that is, conversion. I don't know how to monetize it if I have fans. The reason is actually very simple, because there is no cross-border. Although they are your fans, but you belong to the same industry, why bother your peers?

For example, Lu songsong, myself, is a webmaster, and all my audience members are webmasters. For this group of fans, Song Ge is particularly worried about having such a large number of fans, but I don't know how to monetize it.

3. Regarding the high-end Charging mode, Jun Ge proposed a solution in minutes. That is, high-end charges. At present, Song GE's VIP circle is 1800 years, and he joined some middle-end fans. After deciding on this price, he refused a group of high-end fans, they may be willing to pay yuan/year. These groups either have their own companies or teams, and they only need to provide fewer services than the middle-End Groups. And can play a greater role. For these groups, product cooperation and high-end operations can be carried out, and the personal value of Song GE will also be improved, and more fans will be added. Increase the loyalty of fans.

4. I have been thinking about how to increase the threshold and create greater value for these Members in the high-end mode. At present, in this circle, just a casual YY chat, has already given several friends dozens of times the benefits of payment, and has gathered a large number of fans.

But there are still more people who have different requirements, such as those who have no silence?

Fees can be collected only when the corresponding value is provided. However, Zeng Jun and Qiang Zi are both right. The portal fee is 1800 to serve 100 people and to serve 10 people. The income is the same, but the number of services is different, 1800 of people are definitely more advanced than, and there will be less demand. In many cases, these high-end groups have very simple appeals.

The above four requirements are shared by Jack Tsai, a member of the Forum in Beijing. He has many records and elaborated on various models, cross-border, high-end billing, and bidding, but to be honest, if such content is written and presented in the form of text, many people will sneer at it. However, when you meet and talk to others, you may have a different taste.

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In fact, it is a good thing that there are a lot of circles in China like this, and there are more and more people doing this, because it provides paid circle services, if you have money, then he is more motivated to do this.

On the contrary, some spontaneous parties are either advertising space owners, or cooperation has been established before. To put it bluntly, if no interest is involved, so many such parties will basically become advertising conferences, or no one will come.

Xixi is everywhere, and the bustling world is everywhere!

Conclusion:

In fact, if you want to organize offline parties, you 'd better find a friend who can talk about Zhang luoxi and talk about it together to host and adjust the atmosphere. The effect will be very good.

In addition, offline gatherings are often the same as online YY speech processes, with few organizers, hosts, and guests.

When inviting a party, be sure to be sincere and say in advance. In addition, we should be good at summing up the different needs of different participants and sorting them out to meet the needs of most people.

Source: Lu songsong blog (13340454) Original: http://lusongsong.com/reed/1177.html

Experiences of holding the first Beijing offline webmaster gathering