Explore the secrets to the success of female role-playing game Top Girl

Top Girl is a female-themed role-playing game. after just two weeks of its release, she has gone beyond the old giants such as Angry Birds and topped the App Store rankings, become a hot spot for players.

What is Top Girl?

Top Girl is a role-playing game. It is easy to say: making money, buying clothes, and making boyfriends. Dress up as much as possible, improve the charm index, and eventually become a "fascinating" fashion model.

Does it sound interesting? Or does it remind you of a kind of game like beautiful girl DreamWorks? Nake is different. Top Girl is a complete "Material Girl" with a clear goal-to attract the most attractive male in the bar and win his gift.

Top Girl's profit model

The Top Girl game is free trial, and the profit model of item charging is just like QQ Show. It uses the OpenFeint game platform to manage virtual goods and currencies.

Top Girl developer

CrowdStar is the developer of the game. Previously, CrowdStar launched a female social networking game It Girl on the Facebook platform. Now this Top Girl is the company's first shot in mobile devices.

"For me, the current mobile gaming market is like the Facebook market in 2008," said Peter Relan, CEO of CrowdStar. Although the growth was very fast, there was no monopoly on developers ." CrowdStar is a developer behind Zynga in the social gaming field. It has recently made $23 million in investment and may focus on mobile devices in the future.

Relan positions Top Girl's target players as mainstream women aged 18 to 35. "In Facebok acquisition games, such as farms, there are nearly 50% of female players. They enjoy construction, purchase, production, and so on. This is also an opportunity ."

"Satisfying the fantasies of female players is at the core of game success ."

Top Girl currently only has the iOS version, but as it develops, the Android version will soon be released.