Exploring the road of Portal search engine opportunity

The independent search portal has won the main search traffic with technical strength, portal search compared to the overall technology does not prevail, but as China's peak popularity of the portal, its portal search engine is still in a large number of netizens occupy an important position, how to retain this batch of old users on the basis of further expand the search market sphere of influence, is currently has a large flow of the portal to consider the focus of the site.
Combine network marketing, push business search
The search portal prides itself on the ability of powerful databases and search bots to automatically crawl related pages, but the higher the user's reliance on search engines, the greater their expectations for search results. At present, even if the results of Google crawl are difficult to avoid duplication, irrelevant, messy situation, users have to be in a pile of uneven results to find the information they really want, which actually increases the time cost of information acquisition. In the first half of the 2004 CNNIC released the Internet development status of the statistical report, that the search results are too jumbled, high repetition rate of up to 72.04%, the query page is not open accounted for 19.35%, think advertising a bit more accounted for 4.3%. That is, although the search portal can feed up to millions information in the blink of an hour, most of the information becomes invalid spam for a variety of reasons. In the age of information explosion today, we are not missing the message in the whole, but the channel of obtaining information quickly and accurately.
If the search engine results can provide faster, clearer information, so that users in the shortest possible time to choose and judge, will be to attract users to use a major advantage. At this point, the portal search engine such as Sohu search for a long time for each included in the enterprise site has been manually edited, the description line of the search results directly introduce the enterprise's core products or services, making the search results at a glance, focus prominently, and eliminate duplication, clutter, ineffective interference information. This is the search machine can not automatically achieve the effect of the industry called Search engine "soft rib." Sohu Business Search results neat and orderly not only hit Google, Baidu and other search portals of this soft rib, but also just with their own business model organically combined.
In order to further highlight the commercial search function, Sohu Search has launched a similar "business opportunity" search, search for its business members released the supply and demand information, the search function and enterprise online channel effectively bundled, promote each other. "Opportunity" query is also very suitable for the Chinese small and medium enterprises service, is to attract business users to conduct business search the best tool.
Theoretically, highlighting the strengths of a particular aspect tends to be at the expense of the overall effect, which seems to be slightly contrary to the all-inclusive of the portal, but today's portal development has been increasingly revealing a trend: focused development strategies. This is not an exception in search engines, especially in the face of Google, Baidu, such as technology strong people, rather than recklessly, as a difference to win. What's more, the following will also be said, the portal search natural "portal" advantage attracted by the various purposes of the huge flow, itself is the portal search engine potential users, as long as the capture of more individual users to use search, will not affect the overall search engine portal search, the overall impact.