Extreme Workshop Information: Small program algorithm description, let the operation is not difficult | Amoy Small Coffee

The recent traditional industries continue to enter the small program, the layout of small programs, but many have small programs of businesses, do not know how to operate, to promote, so today will be based on the public's distress, to everyone talk about the algorithm of the small program.

Algorithm Description:

1, to give marketing practice for the application of small programs to promote the value of the dynamic response applet application changes, and the extreme workshop backstage can view real-time data;

2, select Popular, search, use, share a total of four indicators, comprehensive consideration of multi-index elements, all-round coverage of the application of the whole process of small procedures main link;

3, the evaluation of the small program in each index relative position, can be alone compared to single indicators, but also multi-dimensional comprehensive comparison.

Select Indicator Description:

(1) Popular indicators

UV, the amount of actual user access to the program during the painkiller cycle.

(2) Search metrics

Only the number of actual searches for the keywords associated with the school program during the statistical period.

(3) Usage indicators

Refers to the number of times a user actually opens a applet during a statistical period.

(4) Share indicators

Refers to the number of times a user has used a small program during a statistical period.

How does the applet operate?

Even if you have a small program, but how to run it? I believe this is a problem that many people are thinking about.

Small program Environment entrance is very much, multi-channel to cover the promotion.

For offline physical stores, the most important channel is the QR code sweep, will be online and offline combination, through the promotion of resources, development of users, such as offline education institutions, the QR code can be placed in the easy to pull the treasure, just set sweep to see the content.

In many cases, there are many new users, but the old users are very few, so businesses need to learn how to improve retention and fission marketing.

I. Increasing retention rates

Simple access to the user's information, in fact, the meaning is not big, new customers can long-term retention of small procedures, so as to achieve the effect of repeated conversions. This time small program merchants need to consider a variety of activities to improve user activity and stimulate purchasing power.

The user's life cycle is divided into three nodes, latent period, active period, silence period, different user nodes use the operation of marketing means slightly different, marketing tools can use within the membership card, card package, as well as other small program development tools to provide coupons, buy, second kill, bargain, red envelopes, Loyalty points and other activities to stimulate the user, and the merchant can share the activity information to the users who have used the applet, the user can through the small program in the Super Customer service system to contact customer service to participate in the event.

Ii. Fission-type marketing

Fission marketing is the most widely used in the era of micro-commerce, and it is an extended operation method after the rise of social marketing, which creates a spiral-rising user path. For the operation of small programs, fission marketing is an essential part of the campaign through a variety of activities to encourage the way to promote user sharing, to achieve "old with new", than set say group, forward sharing and so on. The reason can say "forward this small program to 10 groups, collect 10 yuan red envelopes."

Small program is a means of operation promotion, do not isolate it, small program + the combination of too many possibilities, such as the app, H5, micro-mall, the public number and so on, the small program market is gradually opened, each industry must grasp the flow of the tuyere, take every step of the operation, it is possible to seize this new opportunity, Small programs can be said to be designed in various industries, and the extreme Workshop applet mainly involved in food and beverage, life services, offline retail, travel services and business services, and so on these industries.

The above is provided by the Aladdin Index, the Limit workshop small program Amoy Small coffee Summary sharing, if reproduced please contact Small series.

I am Amoy, a writer who focuses on the extreme workshop applet.
Mini-Series: damo0701

Extreme Workshop Information: Small program algorithm description, let the operation is not a difficult task | Amoy Small Coffee