Facing new challenges, this is the key to e-mail marketing success

. e-mail marketing still has many challenges to solve. Do not worry, the domestic intelligent marketing service provider Focussend told in the face of challenges, do the following several strategies, not only allows you to send a beautiful marketing mail, but also to help you easily meet the above challenges.

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Increase audience face

Every company will encounter such a problem, do not pay attention to brand propaganda, the audience is too narrow, thus affecting the relaxed, as long as the use of Focussend can make professional subscription forms, you can place the subscription form in the most accessible to customers, including: The company's website, Weibo and other social media, To attract more potential users.

Maintain existing users

While it's important to add potential users, it's important to keep existing users. Whether you're sending a subscription to a user's welcome letter or a birthday card, you'll be sent a regular email to create a close interaction with your users as long as you set up an automatic response. In the holiday time, should take the relevant preferential activities, enhance the user's stickiness and loyalty.

Creative Marketing

Lengthy email content will slowly lose interest to the user. So that your users can see the different marketing methods. You can put all the information you want to convey in the video, show it to the recipient in vivid pictures, or you can see more interesting scenes in GIF pictures, and you can show the features of your products in the form of cartoons. In order to attract more users attention.

The use of mobile terminals

The popularity of mobile devices has a great impact on e-mail marketing, according to the research done by the Intelligent Mail Marketing service provider Focussend in 2015, 53.7% of the world's users will use mobile devices to browse mail, which means that if your mail is not rendered perfectly on mobile devices, users will not just click, You may also delete the message directly. Focus on the creation and promotion of mobile email, and don't let users ignore each of your messages.

Mining user needs

If you want to increase the user's conversion rate, will be able to match, really understand the customer's ideas and preferences, so as to be able to greatly improve performance. Identify each customer preference by intelligently analyzing the target list, and send the products they are interested in to increase their chances of buying. In addition, a questionnaire is created at the end of the quarter or the end of the year to ask the user about the company's product satisfaction and feedback suggestions, and to improve the deficiencies through the survey results.

Facing new challenges, this is the key to e-mail marketing success