I have been working on a project in Europe for two years. I 'd like to explain it for your reference.
Europeans are relatively slow in doing things. It takes a long time to consider and make decisions. However, once you make a decision, you generally do not want to go back or change your partner.
Europeans do not like working overtime very much. In contrast, French are the most casual, and British and Nordic people are more standard.
There are many small and medium-sized companies whose projects are generally not very large, but they prefer the latest technologies. Even if a technology is not very mature, it also enjoys use, such as all the latest Microsoft stuff, WPF, and WCF.
Many opensource-based platform technologies have a large market in Europe. It is said that half of IBM's revenue in Europe comes from opensource-based technologies.
It is generally friendly. Once trust is built, many core things will be shared.
Very equal, especially in northern Europe. It is easy for customers to communicate with each other. However, they have high quality requirements.
Many Europeans lack understanding of China and think that many things are mysterious. So we will all look for opportunities in China. We have a project in Sweden. Different product versions are set as "Wang liqin", "waldnell", and "Zhuang Zedong ". Funny.
Generally, Nordic people are more rigorous than Americans, but less imaginative than Americans.
Write this today.