First cartoon online trading platform in Shanghai listing

Corporate equity transfer has a joint equity exchange, real estate transactions through the real estate exchange, nearly 60 billion yuan output value of Shanghai's digital content industry should also have a similar platform?

Display trading video, animation, flash Shanghai Digital Content Public Service platform (www.DCIS.org.cn) is the Shanghai Digital Content Promotion Center set up, the first digital trading center in the country will be officially listed in early June this year.

According to statistics, April 28 this year in Hangzhou, the animation exhibition held a total of 780,000 participants, and the hot Shanghai Auto Show is just 600,000 people. "Anime is a neglected industry. Rohai, director of the Shanghai Digital Content Industry Promotion center, said in an interview with the Shanghai Business newspaper. Our children are watching Japanese anime grew up, creative ability is not strong, trade is not smooth is the main problem of national animation.

　　Provide copyright trading Services

The Shanghai digital Industry Promotion Center is committed to providing copyright trading services to local production companies. "Local production companies have the technical content, the platform to help them to carry out copyright transactions." ”

The reporter landed the Shanghai digital Content public service platform, saw many well-known cartoon and the net swims product in the website to seek the buyer.

According to the introduction, on the platform of the transaction of animation video generally divided into two forms: monthly (Baonin) or buyout. The reporter points to open a called "slug" 13 episodes of animation, its cooperation is a monthly. Shanghai Digital Content Public service platform a staff member told reporters, in addition, there are animated short films in minutes. "The average animation surface price is a set of 500 yuan/year." "It is understood that the potato, Youku and other video sites have begun to seek content resources through the platform, buy the copyright and put it on their own website to play."

The promotion center will grow with the development of Shanghai digital content industry. Speaking of the future, Rohai full of confidence, he told Shanghai to report 2010 Shanghai Digital Content Industry output value will achieve 60 billion, to cultivate a 8-year operating income of more than 2 billion large enterprise groups, such a scale must produce an astonishing deal.

　　3G to create new opportunities

3G era, who caught the chance of mobile internet, who could become the next Sina. Of course, the growth of digital content designers must be inseparable from the platform of telecom operators. The promotion center can provide communication channels and platforms for operators and creative providers. "Production outsourcing, copyright transactions, new media channels, supporting support can be entrusted to us to do." This allows companies to focus on core business and reduce costs. ”

Rohai introduced that telecom operators should focus on the network construction, content production should be entrusted to the professional firms to complete. For example, China Telecom Video business unit in March this year commissioned a public service platform to find content producers, and project supervision and financial supervision, telecommunications companies quickly find the right production units.

In turn, creative companies can also use the power of the platform to quickly find sellers. Shanghai Red Arts Animation Production Co., Ltd. is a small local companies, if their own market sales and product distribution, it is simply unable to withstand the high cost of marketing. This year the company has established distribution cooperation with broadband audio-visual service providers through the public services platform. At present, the company's "Naughty Double Treasure" short film animation has been broadcast on the website of the telecommunications.