Five follow-up strategies for entrepreneurial profit models

Five follow-up strategies for entrepreneurial profit models

Mode security index:★★★★

Sustained profit index:★★★

Innovation Capability Index:★★

Key Note: Strategy follow-up means that strong follow-up is different from the blindness of "follow-up" and where the excitement is. Strategy follow-up requires the operator to make a correct assessment of himself, and analyze his own strengths and weaknesses, and then determine the future trend.

On June 23, 1995, jiangguqin of a city in Shandong went to the relatives' home in the city for a few days. There was a long queue in front of the counter selling soy sauce and duck wings in the grocery store. Relatives said that the sauce and duck wings in this grocery store were produced in a small factory in the suburb of jiangguqin. Because the sauce is delicious, It is very popular in the city. For a few days, every time Jiang Guqin passes by this grocery store, he will see the long-haired dragon in the queue, and it is often not available to people who arrive late.

Jiang Guqin looks at others to make money as if they were using a money printing machine. She also wants to follow suit. However, she knew that although she was able to endure hardships and learn, her biggest weakness was that she knew nothing about the market, and she had a poor market sensitivity and had no experience in dingdian management. These are all things taboo in business. What should we do? She hopes to figure out how to make profits before doing so.

As a result, she found the small factory, soft and hard foam, and gave gifts to the factory, and became a workshop worker. Jiang Guqin has been working for two months in total. After understanding the supply, production technology, distribution of soy sauce, and delivery channels of the small factory in the day, he will go home and secretly try to make it at night. Finally, when she almost made her own sauce and duck wings, she immediately resigned and started preparing for production.

Isn't this factory doing well? Isn't it already famous in the city? Isn't there a ready-made mode? When starting a business, we should check all the items with the small factory. When a small factory enters the duck wings, she will go there to ensure that the quality of the raw materials is consistent with that of the small factory. What is the taste of the Soy Sauce duck wings produced by the small factory, and she is moving closer, this can shorten the process of consumer cognition. When a small factory stores goods in any street in the city, she tries her best to select another grocery store in the same street, which can save the cost of opening up the market; the only difference is that she always delivers the goods one hour later than this small factory. The purpose of this operation is to tell this small factory that she is just an insignificant tail follower, she will not be prevented from doing so, or even take destructive actions. The follow-up results made her entrepreneurial process particularly worry-free and smooth. Because the sauce and duck wings of the small factory have long been named in the city, many people want to buy them every day, So Jiang Guqin's way of distributing goods just makes her pick up a leak, it saves her the cost of opening up the market. The most important thing is that the director of the small factory did not care about it at all, and joked with Jiang Guqin: "Let's keep going. Let's eat meat, of course you cannot stop yourself from drinking soup."

Seeing that the other party did not put his own workshop in the eyes, Jiang Guqin was steadfast. At the beginning, she sent only one packet each day, and then gradually grew to five or ten. In less than a year, as long as the small factory was chosen as a sales point in the city, you can find the sauce and wings sale point of jiangguqin within 200 or 300 meters. In just one year, Jiang guiqin earned 0.17 million yuan by selling soy sauce and duck wings behind his family.

Later, the small factory began to add some similar products, such as braised duck's palm with soy sauce and braised duck's first class. Jiang guiqin did not follow up immediately. She knows that the biggest advantage of people behind her is that she can clearly see what happened above and the consequences of these things. And since it is followed, you can't worry about it. Wait and see what people want to sell and decide what to follow. Therefore, she told the delivery guy that they should not return immediately after delivery every day. They must wait until the sale of commodities in the small factory is sold out, report the "reconnaissance" results to her at night. For example, which sales points are the first to launch new products, which are selling well, and which are not very popular. Jiang guiqin wrote the feedback from the guys in a notebook. After half a month of sales of new products in the small factory, Jiang Guqin considered whether to add new varieties, which varieties to be added first, and which sales point to be sent first. In this way, Jiang guiqin easily followed the back of the small factory.

By the time of 1997, Jiang Guqin initially relied on a pot of cooking sauce to produce a small workshop scale has developed to be comparable with that small factory. She began to expand small-scale streets and communities where the factory had not been delivered before. At this time, she has developed a new sauce that produces more fragrant duck wings. However, she is not eager to push the duck wings to the market. While waiting for the opportunity, she continued to develop new varieties.

Before the Spring Festival of 1998, jiangguqin's capital accumulation reached nearly 0.5 million yuan, and the new factory was also completed. jiangguqin was very familiar with marketing channels and sales environment. She was about to make more effort than the small factory.

Many small factories in rural areas have holiday to workers during the Spring Festival to stop production. Jiang guiqin organized the workers in the factory to work overtime. He paid three times more wages every day, settled the overtime on the day, and paid another 500 yuan Prize for every 30 days of overtime. At the same time, Jiang guiqin recruited 15 workers who returned from the holiday in the small factory and promised that the daily wage for the holiday would be twice that of the small factory. From lunar December 20 to lunar January 18, jiangguqin increased its output to 5 times that of normal days, and the number of product varieties increased from 5 to 11, including not only old varieties, she also added new varieties developed by herself. At the same time, the delivery time is adjusted, not only the delivery time of the afternoon is two hours in advance, but also a special addition of a morning delivery.

During the Spring Festival, This is the peak season for food consumption. If you have nothing to worry about at home, you will have to gather friends and family to enjoy yourself with a bit of wine. The pickles produced by jiangguqin have become the best. Just one month before and after the Spring Festival, the profit of the jiangguqin factory is more than six times that of normal times.

After the Spring Festival, the market is still booming. There are at least 11 types of shipping products maintained by the jiangguqin plant every day, and new varieties are continuously introduced. The system for delivering goods once every day and afternoon is retained. From then on, consumers can enjoy the fresh food produced by jiangguqin factory at any time. When the small Factory resumed production after the Spring Festival, it found that all the customers ran to jiangguqin.

Today, the factory that jiangguqin followed was no longer the competitor of jiangguqin. Jiang Guqin is now eyeing a soy food chain store in the city. She quietly followed her back, slowly accumulating her strength, and waited for the time to surpass her.

 

During the marathon, it is often seen that athletes form the "First phalanx" and "second phalanx ". An interesting phenomenon is that the final winner is usually the athletes who are in the "second phalanx. Because athletes in the second phalanx are in the "heel" position in most of the matches. Therefore, we can clearly see the movements of the "First phalanx" athletes and grasp the schedule and adjust their pace according to their changes. On the other hand, as members of the "second phalanx", they are under relatively low psychological pressure, and they are still in a state of waiting for injection, storage, and not sending, the accumulated physical strength is conducive to the explosive growth in the final sprint stage. Therefore, it is no coincidence that athletes in the second phalanx won the championship.

Jiang guizhen repeated this scene that often occurred during marathon in the course of his Entrepreneurship: He always pays attention to each other's every action while aiming at a target and keeping up with him, learn his strengths, find his weaknesses, and wait until the time is ripe.

After being willing to be a winner. The first person is most afraid of exceeding him. Therefore, the person following him is also the most hated, and even the latter will be overwhelmed by all means. At this time, if you know how to "show weakness" and show that you cannot and do not want to compete with your competitors, the opponents may let you go and may help you in turn. Jiang Guqin always delivers the goods one hour later than his opponent, hoping to convey the message that what I want is only the space you have left, I have no intention or ability to fight against you. So from the very beginning, the opponent did not put her in the eyes. This gave her the space and time to grow, allowing her to grow quietly under the eyes of her opponent.

In terms of strategy, "follow-up" is actually the best way to reduce investment costs. Jiang Guqin gives full play to the "follow-up" strategy. First, she does not have to worry about the market environment, what consumers like, and what they hate, because the opponent has already done this for her. It is a wise strategy for beginners to take a wait-and-see attitude to carefully follow the movements of their competitors due to lack of experience. Like Jiang guqin, she only needs to stay behind her opponent, where the opponent sells for fire, where she sells and pays attention to strategy while not attracting the opponent's attention. Jiang guiqin cleverly utilizes the market opened up by the former, one step beyond the cognitive process required by new product market consumers, minimizing risks and saving a lot of market development costs, at the same time, it also reduces the loss caused by repeated product experiments and increases profits accordingly. Second, after the accumulation of strength, it is also important to take over the target market strategically. This shows another aspect of Jiang Guqin's treasure. When she is developing like a competitor, she first uses a side-by-side method to test the market where her opponent has not been able to get involved and use the method to open up new market space, avoid confrontation with the other party in the limited market space when the strength is poor or the competition is not yet fully grasped. Wait until the time is ripe for a strong counterattack. As the market is gaining momentum, the competitors are no longer able to fight back.

From the profit point of view, the "Runner-up" has always been more effort-saving than the previous one, so the profit rate is also relatively high. In a business activity, every business action has a cost. The cost is minimized when the winner is obtained, and the profit is maximized.

The "follow-up" philosophy is a strain philosophy, and it is never a coward philosophy. The purpose of the "second phalanx" is to fully seek the interests of the second place, avoid its own weaknesses, and give full play to its advantages.

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