Five skills for mobile developers to move towards all-powerful developers

Abstract:Before a young mobile developer makes up his mind to enter this industry, he simply thinks that a good game is a success. In fact, this is only the first step towards success. This article provides five core skills that must be kept in mind for mobile developers who have just entered the mobile field.

Many young mobile developers feel that they have made great achievements when they first enter the mobile industry. When the failure comes, many people are not ready to accept the failure and eventually lose themselves. In today's mobile market, a game can only attract players by making exquisite games, but cannot retain players for a long time. Based on our previous interviews with CEOs of many gaming companies, we have summarized the five skills that must be learned after the game is launched. We hope developers in the mobile industry can learn more from each other.

1. Market Data Analysis

There is no doubt that the analysis of market data is necessary. However, the results of many data analysis tools are sometimes not very accurate, and even play a negative role in market analysis. Our suggestion is that you can use the market analysis tool and use the analysis results as an auxiliary reference.

For authoritative data analysis websites, developers can view distimo, app Annie, or appfigure more and use them to compare the sales volume between games. This is more intuitive. Especially when a game is about to cut prices, these websites can analyze the revenue and market share of the game after the price is reduced. This is important to the continuity of the game.

Figure: app ranking analysis website app Annie

All in all, market data analysis is a very complex process. Through analysis, developers can keenly discover the current trends and send them to the entire team.

2. Good marketing and PR skills

The best time is required for the release of each movie and the release of each article. This is also true for mobile games. In addition to the timing, developers need to perform application store optimization (ASO ). Using App Store optimization to determine the best keyword tag and application introduction is a step that must be taken to achieve great success for a game. It must be noted that app store Optimization requires sufficient time, money, and patience.

After that, developers need to establish a good contact with the media. In addition, some app stores must communicate with each other. These resources are a prerequisite for successful game promotion.

It takes effort and money to promote a game, but in fact few companies will leave enough budget for promotion. This is a serious problem and proves that a game's promotion strategy has a large vulnerability. Sadly, although we can see that with the increasing influence of marketing on downloads and shares, some developers still have a very negative attitude towards this phenomenon.

3. Advertising implant capability

For all-around developers, the biggest challenge is how to effectively implant mobile advertisements. After learning about various ad marketing methods and economic terms such as CPI, CPA, cpm, ecpm, ARPU, arppu, and dau, AD marketing becomes increasingly complex and unpredictable. The competent person must have a good understanding of the operation methods behind different advertisements and analyze and develop effective advertising implant solutions.

4. Product Sales

Through market research and insights, excellent product managers can summarize the selling points of their products and summarize the advantages and disadvantages of their products by detecting competitors' games. Therefore, they are often called "behind-the-scenes heroes ". In addition, excellent product managers can integrate user feedback data to ultimately summarize the business direction of the enterprise.

5. Community promotion

The community manager is a face of the company, taking into account the image of the company's customer service and PR. Most community managers now have to go to some social media companies for training on analysis. During the training, they use hootsuite and other social media management platforms for analysis, establish an analysis view based on the user influence, number of followers, login frequency, and other factors, and finally obtain more efficient data. At the same time, community managers also pay attention to social networking applications such as vine and Instagram to learn about the latest trends of social networks.

Figure: Social Media Management Platform website Salesforce marketing cloud

All of the above functions are short descriptions, but for developers who want to have multiple roles, the challenges they face are great, because each business operation involves data analysis. As time passes, developers of small and medium-sized enterprises can design a great game, which is only the first step to success. They must be aware that the creation of the game is even a key part, there is no post-promotion, and it is just futile. Therefore, to be successful in the mobile field, young developers need to understand the basic skills above and eventually become an all-powerful developer.

(Compilation/Hou ting Editor/Fang Qing)

Source: pocketgamer