Five tips for Google Analytics

Five key points of Google Analytics Analysis

This articleArticleThe content is taken from a series of articles by seomoz members who participated in the Google Analytics and Google website optimizer training organized by seminar for success. The content of some parts is omitted as follows:

The first day of the conference was the introduction of Google Analytics and user training. During this period, I quickly and deeply realized many small details that I never thought about and paid attention. As a person who deals with GA every day, I am deeply ashamed of this kind of detail technique that never had any thoughts or understandings. I guess (just probably) I did not find these points, so many others may not have noticed them.

The following lists the Google Analytics skills I will use from here. You may already be using some of them, but still hope you can get something useful through the article.

1. Play date range

This is really the most self-fulfilling feature. They are so inconspicuous that I have never followed them! When you use the date range drop-down menu, you can simply click "Week" or "month" to select a month or a week's time range. What ?! I know, that's what I said.

Quick Selection of monthly intervals

Quick weekly interval Selection

2. Overview comparison report

This is another feature that makes me feel a little overwhelmed by the fact that I never knew it existed! However, if you compare the website status with the previous month (or whatever date range you choose), it will display all the data in the overview to you. What I like most about this function is that it can automatically calculate the data difference and give you a comparison briefing. It's really cool, isn't it? In addition, whether you want to output the information it provides to others as a PDF or customize a regular email, it is very easy! (See the following)

3. Regular Expressions can be used in Google Analytics

I was a developer and used regular expressions to do many things in my previous work. I am very keen on learning to use regular expressions when evaluating and searching, setting filters, and many other things. Here are some list of regular expressions that are useful to you. If you are already using these regular expressions to match the search results, don't laugh. Many of us are just involved in this aspect.

Extensive matching

. = Match any single character

* = Match 0 or multiple characters that match exactly before it

+ = Match one or more characters that match exactly before him

? = Match 0 or 1 character that is exactly before it

| = Logical or operation

Anchor

^ The matched content must start with a row. ^/order \. php = all the content starting with/order. php

$ Must match the end of a row.

Matching Group

() Is used to create a matching project-Grand (MA | Pa)-(. *) = matches any character

[] Is used to create a match-including any character in parentheses

Quote

\ Is the symbol used to make all the above markers except the regular expression-Okay, when the teacher David Booth says, "When in doubt, escape it out "(it seems that the literal translation is not so rhyming, haha PS: Use a quote when encountering a problem)

This regular expression allows me to search all URLs starting with "/article" and containing "Guide-".

4. Show more lines in Google Analytics

If you have a large site, I am very confident that you will have such trouble when trying to export all your data. You can only download up to 500 pieces of data at a time! If you have more than 10000 of the data to be written into the table, this restriction is a nightmare. This tip helps you to save the time in hours.

You only need to add this parameter to the end of the URL: "& limit = ". (This is its only function), and then you will get all the data corresponding to the number you entered after & limit =. Although only 500 entries (or their own numbers) are displayed on the page, you will get all the data you need when you download it! BTW: In Excel 2005 or earlier versions, you must consider the limit on the maximum number of rows in Excel.

1. Generally, you can select a maximum of 500 rows at a time.

However, you can add this "& limit = #" parameter after URLs to break through the limit.

Then select export CSV file

Then let's take a look at the downloaded file! You have obtained all the data you want. 《)

5. You can prepare a regular email report.

We may have seen this feature a long time ago and have received these reports. But honestly, I have never thought about how to make them serve my site. This is extremely useful for the reports you regularly send (daily/weekly/monthly), and it is also very convenient for users who do not have access to GA. You can also use the "add to existing" function to send a report that integrates a lot of data, so that you no longer need to feel the feeling of receiving spam when reading the report.

Another amazing feature is that the date range you set has the inheritance feature, that is, if the data you set in the first report is the previous 30 days, then, the next mail will automatically send you the corresponding data for the first 30 days. Hey, good.

For how to set the scheduled report email, see-here you have set a simple weekly report using youmoz as an example.

Extra tips!

I have to mention two additional tips. Although they are not the privilege of GA, they can work very well with it!

Search-based keyword tool-http://www.google.com/sktool

Randfish has discussed this tool in previous articles and I have been using it all the time, but I don't fully understand the potential of it. What we don't know about is: "Use your adwords logon information to log on to view the complete keyword prompt list customized for your website (usually not including the existing keywords in your account )." I used this tool frequently before, but I never realized that the post-login function can connect all your account information, that is, the customized information based on your personal account. Although this paragraph seems drool, if you do not know it, it should help you, haha.

Google URL creation tool!

Setting an advertisement series is far simpler than I know! This is a simple tool that can help you create an advertisement series URLs. You only need to fill in this form, it will generate a link dedicated for the ad series activities! Very convenient

Source: http://semwatch.org/2010/05/5-simple-google-analytics-tips-you-should-be-using)