Five tips to choose a target keyword

Keyword selection is the core of SEO, if the choice of keyword is not the case then our SEO work basic meaningless. Only the right choice of the key words you want to grasp the right in the general direction, today I from five aspects and you summarize the choice of key words should pay attention to the five basic principles, of course, here is only suitable for general site selection principle, for some industries, due to a variety of different situations, There are also differences in the choice of matters to be noted. Through this article hope to be able to bring inspiration to more stationmaster, also welcome everybody to correct me.

First, the content must be related: the site no matter what to do, in the selection of the appropriate domain name, should be the first to determine your topic content, and then is to determine your keyword, not the keyword first set up, and then around the key words to guide the construction of the content. We choose keywords must and the content of the site to match each other, if the content is John, keyword selection for dick, then even if every day can bring a lot of traffic, then these traffic is also ineffective. Another search engine will be serious about your site is not high enough, will not give a high weight. However, for some portals or traffic sites, the situation may be different, and their information is all-encompassing, here is not discussed in detail.

Second, there is a certain degree of competition: there must be a certain degree of competition is required to have a certain number of searches, so that the key words to do to have someone actively click, if no one search the key words we even if the rankings are not very important. But at the same time must grasp the keyword competition degree, the competition degree is very big word we best not to do, because this needs to expend certain manpower and the financial resources, even if we spend a lot of time, also do not guarantee that this kind of hot word will certainly do come up. Can take the first to do small competition words, and so on top of the rankings, focus on the words to do a bit more difficult, do SEO and test when a truth, first easy after difficult.

Third, the refinement of keywords: refinement of keywords refers to the professionalism of the keyword, not too broad. This is actually related to the two points mentioned above. If the keyword is too broad, there will be two points is not conducive to optimization, one is not obvious theme, not conducive to doing fine, the second is too difficult, not conducive to a good ranking. Do keyword most taboo is some industry generic term, such as news, tourism and other words, although these words have search volume, but individual words do not recommend such a choice, conversion rate is very low. Even if you choose a generic term for the industry, you'll probably find it worth the candle by spending a lot of energy on it.

Four, can not be specialized: Can not specialize is the choice of keywords can not be too extreme, see the front of several points, we choose the keyword when you can not choose too unpopular. The keyword choice of the website is to find a suitable balance point. If the choice is too unpopular, search term is too long and cold, so even if we do not have a lot of people to search, unless you do is a single page of the station group, so that every site although the number of people searching every day is very small, but the total amount will be very large and conversion rate is very high. But the target keywords for the entire site should not be too specialized.

Consider the commercial value: different keywords, although the same word, the difficulty is similar. But in the end it is likely to result in a different outcome. The key words need to use some commercial thinking to improve the conversion rate in the future. Many users search is to find the information they want, but find the information you want to lead to the results are different, different keywords will lead to different user use results. For example, your key word is "air conditioning principle", the user enters the website does not necessarily cause the final transformation. If your keyword is positioned as an "air conditioning promotion," it is likely that the user is ready to buy the air-conditioner, so it is possible that the user will eventually buy it. In the formulation of key words can not blindly consider the amount of search, but also should be integrated into a variety of factors to consider, improve conversion rate is a factor to be considered.

Here, through five aspects and you share my experience in the development of key words, each industry may consider different factors will be different. However, these principles can be referred to in general. We can use tools to find a large number of their own choice of keywords, based on some of their experience can determine which words have a higher business value and conversion rate, after the selection of comparisons, the overall principle of those who have a certain amount of traffic, less competitive and have commercial value of words, These words are based on the subsequent external link building and on the organization of the relevant content.

Well, this article is here, we have any good ideas welcome to communicate with me. This article from: Shenzhen website construction, URL: http://www.zijiren.net/, also welcome reprint, reprint please keep the link, thank you!