Five ways to segment EDM marketing data

As we all know,the ultimate goal of EDM marketing is still to connect with the target group of customers to pull sales performance. content is the most important of business-to-business e-mail marketing, to provide effective content to match the real needs of customers, that is, to achieve personalized email marketing, business-to-business e-mail marketing The success of the key factors. How to achieve personalized email marketing in business-to-business domain? First, we need to subdivide the data to business-to-business customers. Combined with many successful combat experiences in business-to-business e-mail marketing over the years, the following is a look at the Focussend marketing team in this issue for business-to-business marketers to achieve business-to-business personalized mail marketing Five kinds of data segmentation methods.

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Blog: Five Ways to subdivide EDM marketing data

Way One: Breakdown by Function

Business in the transaction, each functional department of the customer has its own demand interest points, while measuring whether the enterprise needs can be met, the staff with specific functions will assess the value of the transaction to the department from their own professional perspective. Therefore, you must fully understand the role of the communication object in the enterprise, as well as their roles in life. For example, a product manager in a business is likely to be a father or a mother in life at the same time, in the process of e-mail marketing, in addition to highlighting the value of your products and services to their business, if at the appropriate time, such as Father's Day or Mother's day to give each other sincere greetings, will also be good to promote the effectiveness of

Way two: breakdown by seniority

Business in trading mode, the participants in the decision-making process often come from the various functional departments of the client. In order to win an order, you may need to communicate with staff at different levels and functions in the corporate client. At this point you need to pay attention to the different qualifications of the communication object to use a different message tone. For executives with decision-making authority, the tone of the message should be solemn and serious. If the product users of the technology and other departments is the end user, then try to use a peaceful and cordial message tone.

Way Three: Breakdown by Geography

In everyday life, the first thing we say when we meet someone for the first time is likely to ask where the other person is coming from, and the geographical problem can quickly get closer to strangers. More importantly, knowing where your customers are coming from will make it easier for you to figure out how they are going to interpret your email messages from a customer's perspective.

Mode four: Breakdown by industry

Classify your business customers according to industry. Your products and services may be of different value to customers in different industries. By industry Classification You can quickly identify new pain points in a particular industry, accelerate product improvements or develop new products more specifically.

Method Five: Breakdown by company size

Large companies and small companies often differ significantly in the purchasing power of the same type of product or service. Entrepreneurial companies, or small companies with weak capital and tight cash flows, are likely to be constrained by the state of the business to make the purchase decisions they expect. e-mail marketing to this type of corporate client clearly has to be differentiated from big business customers. A clear understanding of where the customer is now, standing at the customer's point of view to provide them with direct impact information.

EDM marketing in these points of the subdivision work if you can do well, that will be the effect of the EDM marketing very important role. In fact, EDM marketing, we often say heavy in detail, these hope everyone carefully to understand.

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Five ways to segment EDM marketing data