0 Yuan! Free Smart hardware in the end

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"Cardinal" Zhou Hongyi another big recruit! The big recruit is still its best "free" killer, but unlike in the past, this free big recruit unexpectedly is used in smart hardware products-"small water droplets" on the camera. 360 started because of free antivirus software, at that time 360 in the anti-virus software market is absolutely the later, but by virtue of free gimmick hoisting, defeated countless antivirus giants, laughing proud of the lake.

But in accordance with the user's consumption habits, software, applications, film and television, music and other Internet soft consumption can accept free, but never contact the free kind. Zhou Hongyi This is clearly contrary to market law practice, what is behind the "small 99", is it indicative of the advent of the free era of smart hardware? Free smart hardware, in the end is not?

Wool out of the Pig Zhou Hongyi good abacus

At the "Find China Maker" conference, Zhou Hongyi announced that the small water droplet camera hardware is always free, the early stage will be 1 million units to test. In the future, 360 will also take this as a starting point, and constantly try the hardware free mode. If the small water drop camera free effect is good, the future car recorder, children's Watch will continue to be free.

This high-profile action, immediately caused the grand slope. You know, even if you think that "rebels" lei June is just constantly emphasizing the cost-effective of its smart hardware products, to attract users with low prices. And Zhou Hongyi unexpectedly "verging", directly to the price of smart hardware products to 0, penetrated the industry bottom line, also refreshed the user's cognition. As the Internet industry's most will make money, marketing one of the big guy, Zhou 祎 flatly will not be in vain to send millions of smart hardware, definitely hit the "wool out of the pig" idea.

Sure enough, users who want to get this camera for free must accept 360 of cloud services. In other words, users must store their personal data on top of the 360 cloud. In this way, Zhou Hongyi both by virtue of the free gimmick to open the door of smart home, but also for their own cloud services opened the widest channel, can master more big data, is a one-off three, and sure enough to play a good abacus.

Free Smart hardware No rare market winds will rise

In fact, free smart hardware is not uncommon, just too restrictive conditions, only to appear Zhou Hongyi suddenly shout out the free slogan so "blockbuster." When the company launched its super-mobile phone, it said that if the purchase of music-based annual fee membership, will be a part of the reduction in the cost of mobile phone hardware, the final purchase of a certain number of years, mobile phone completely free. 360 It is not the same as, do not need to pay for the user, and Le video phone even if free, users have to buy other services, and prices beyond the price of the phone itself, not really free.

In addition, Youku Tudou has previously launched the "can make money route treasure." If users share the bandwidth, they can make money, although the money is poor. But users still have to pay to buy routing treasure, to enjoy the right to make money. It can be said that free smart hardware has appeared, but the manifestation of different forms. As a result, be good at marketing Zhou Hongyi Rob first. After all, pre-completely free gimmicks are attractive enough.

According to this development rhythm, the whole intelligent hardware market will start. The industry has been shouting before, hardware is only a carrier, content, service is the core of real profit. Just under the pressure of hardware cost, nobody really stepped out of the hardware completely free of that step. Or, there is no measurement of the relationship between hardware costs and the profitability of the content and services. But as the 360 stepped out of this, the show might be on the horizon.

Whether the choice is right in the hands of users

Perhaps, in the future, users will be exposed to more and more free smart hardware. Small to humble portable wifi, big to smart phones, and even a variety of smart home products. But there is no real free lunch, when users choose to accept free smart hardware, will inevitably be bundled with certain services, or other annoying things, on the other hand to benefit the enterprise. Otherwise, this free smart hardware mode will not continue.

In this way, the choice is completely given to the user. is to "covet" free intelligent hardware, have to endure the mess brought harassment, or spend money to buy "casualgirlfriend", practical first intelligent hardware, with everyone's consumption concept. For me, if the bundled services are harmless, free smart hardware is not allowed to touch. But if it affects the normal life, the work, or compels me to change the existing habits of the past, it is still far away. Like now, I have never used 360 of all the software and products, is a little afraid ah ... (New discoveries of science and Technology, Constantine/Wen)

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0 Yuan! Free Smart hardware in the end