10 basic rules in the age of user experience technology

The world of the Internet, the only constant is change. How can product design and interaction be adapted to the new mobile Internet environment? A foreign product talent has given 10 suggestions, it is worth our reference.

1 more features are not necessarily good, but worse.

Too many features are becoming a fact, the user is ultimately confusing, and this is more confusing than the technical note, unless you are an expert? Only those nerds will see the list of features. (I know I'm not one of them)

2 Adding things does not make things simpler.

Simplicity means doing one thing with the least amount of simple steps, in fact, anything can be simple, but by adding features you don't necessarily get it done.

3 Confusing users is the ultimate means to destroy the business. (Do not confuse users in terms of functionality and presentation).

To confuse a user with a product, you lose a user, which can be of no avail and is more confusing than complex features and non intuitive functionality.

4) style is critical.

Although those nerds may think that style is worthless. The important thing is that style is as important as character, at least. For a good user experience, the elegance of style is very important. But the pattern is not what it looks like, it's a global process, and gorgeous packaging is not enough.

5 Add it only if a feature can enhance the user experience.

Why is the ipod popular? Because it is not required to be explained, and in the user experience retains market leadership. Of course, making devices like digital media players or computers easy to use may be difficult, but if a product is complex, more compelling to use or confusing, The chances of its success are very small.

6 Any function that requires learning will only attract a small number of users.

Learn new features, even if users are very interested or curious, but the truth is: no one has the time. Getting users to upgrade and use new features is one of the biggest problems that software publishers face today.

7 The useless function is not only useless, it will destroy the ease of use.

Outdated products make it difficult for users to understand and increase the complexity of their use. It is worth considering that a functional setback that you need is not found in a whole bunch of things you don't need, don't want, or don't even understand. (Have you ever heard of a program being called a word?)

8 users don't care about technology, they just want to know what the product can do.

The best tools are the tools you don't pay attention to. Why do you think that in the age of intellectual eruption pen and paper are still very popular, because you do not need to think of them, the pencil will not collapse. (That is, good users don't care what the form is, they only focus on what the final results and functions can do)

9 Forget the key features and focus on the most important user experience

10) Simplicity is difficult, so less is more.

Let's face it: it's usually hard to do a simple thing very well compared to just stacking up. 80/20 rules are also applied here: always do the 80% things your users do, you will have a good user experience.