The title of the following ten articles was originally "10 lessons for young designers", which is John C Jay's ten lessons for young designers, but it is helpful to all normal young people, it has nothing to do with the designer profession, so I expanded the scope of the title without authorization and translated it in a bit.
Ten lessons learned for young people:
1. Be a real person. A unique personality is your most powerful capital. Do not follow others' instructions.
Be authentic. The most powerful asset you have is your individuality, what makes you unique. It's time to stop listening to others on what you should do.
2. Work harder than others, and there will always be gains.
Work harder than anyone else and you will always benefit from the effort.
3. Leave the computer world and walk into life to get in touch with real people and things and appreciate life.
Get off the computer and connect with real people and culture. Life is visceral.
4. Constantly improve your skills and do it yourself. It is far from enough to pat your head alone.
Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5. If you want to walk out as much as possible, you will find that you have too many things to learn.
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don't know.
6. Originality is still king, especially in this era where technology is the first productive force.
Being original is still king, especially in this tech-driven, group-grope world.
7. Try not to work for anyone else, or you will become the same sooner or later.
Try not to work for stupid people or you'll soon become one of them.
8. Instinct and intuition are both important. Learn to trust them.
Instinct and intuition are all-powerful. Learn to trust them.
9. This golden rule still applies-do good deeds.
The golden rule actually works. Do good.
10. If it doesn't work, 2nd items will remain the most important in any career.
If all else fails, no. 2 is the greatest competitive advantage of any career.
Finally, ask who John C Jay is? One of the creative directors and shareholders of W + k, founded W + k Shanghai Branch.
I can't find more information about him. I don't even have a Wiki entry. It seems like a person who is not cool but can do things silently. An English blog has been published, but his Chinese Blog remains on blogbus. There is not much content, and there is a brief introduction to him next to it.
As for W + K (wieden + Kennedy), it is one of the largest independent creative advertising companies in the world.Just do itThe advertisement language ...... You can search for other services by yourself. This kind of global service is mysterious and appealing.
John C Jay Chinese Blog:Http://wkjohnjay.blogbus.com/
W + k Shanghai official website:Http://www.wkshanghai.com/