10 text layout tips to get your PowerPoint design

10 text layout tips to get your PowerPoint design

Senior visual designer Janie Kliever published an article in design School, listing 10 tips and techniques to help you improve text typesetting, although the introduction of the English font, but still quite practical, let us take a look at it!

1, the message to be expressed with the appropriate feeling

With two similar glyphs? or do you always use the one you like the most? None of the above is a case of proper font selection.

Each typeface exudes a particular emotion or personality, may be friendly, trendy, serious or silly, but most of the glyphs are not universal, so you have to judge how a font feels for you and whether it fits into the design. One way to do this is to list what qualities you want to design, and if you can first determine the content better, you can choose the font directly to match the Nevin.

Font designer Eben Sorkin once said: Each font has its own voice, this sound will affect the way we read words, but also affect the process of absorbing and processing information.

It is powerful enough to make any form of communication more effective and persuasive. When the text conforms to the character of the font, it is quicker and easier for everyone to read it, and if they do not, the text becomes confusing and slows down the reader's speed. The easier it is for visitors to read, the easier it is to find the content they want and click Buy or return (or achieve other design goals).

Let's take a quick look at a few examples:

A hair-care product that follows the "traditional formula" blends retro and modern fonts.

Main back to the essence of the product, packaging go minimalist Swiss wind design aesthetics and font collocation.

To convey the historical and technological spirit of the font selection, font and the overall cause of the brand image quite match.

The classic serif font, which looks pretty good for publishers ' blogs that opened in 1925, is readable, concise and approachable, bringing a sense of modernity and a better fit for Web pages.