2006 to do a summary of the site-and you share the webmaster

2006 years to the end, this year in the station to put a lot of effort, always feel that should be raised to write something. This year also happened a few things in life, let me to do the station has some new discoveries and new insights, write to share with you.

1, do you want to do a website, or to run a website?

Maybe a lot of friends can not hold their own station to build the direction, as I did. I have been on the internet since 99, learning to do the site, may belong to the earlier one of the dial. These years mixed chaos chaotic do come over, do a lot of site, some of the development of small achievements, and some do once very beautiful, and some such as a short-lived. Do when every station, have the original intention, but slowly blurred the purpose of doing the station. I think this is particularly evident in the people who learn to do their own stations. Or the goal of diversification, from the initial simple to operate (business sentiment or operating profit), into a learning, display, make money, share ... A hodgepodge of various purposes, which is not to grasp the direction in the process of development. The direction of chaos, the pace of chaos, and eventually lead to wandering in situ or even backwards. Today to change a program, tomorrow to change a logo, the subject has changed, so there is no benefit, is not a qualified operator. Please understand, you can not use a platform to achieve all your desires, so that the arbitrary transformation is to let their own human weaknesses to control, please be sure to overcome this impulse, must maintain the management of the idea of their original goal.

2, understand how business is going on.

In fact, this topic should be put in the first article. First of all to understand how business is going to run the site, but there are really too many friends in the last fold. And how business is going on, it is not so complicated, mainly from three aspects to understand: User value, business model, market competition.

User value: What is your service to meet the needs of users?

Business model: What form do you use to make a profit?

Market competition: How to promote, how to beat competitors?

For a simple example: Provide a free homepage space service, can meet a webmaster to build a station on the space needs, this has the user value, with the user value of your site can be described as content, there are products, will have users to visit your site; but this free service is no business model, You can not get income and profits, can only be called a public good, can not be called business, you need to plan a business model, such as in space advertising, to achieve profitability; the completion of these two steps, you may say that a site has a long-term stability of the premise, can talk about market competition. Many sites in the absence of products, no profit model design, began to think about how to promote and so on, this is the cart before the horse. Of course, the Internet is a variable industry, in the IT project with venture capital participation, they have the ability to have the capital to walk while looking, and as a personal webmaster, you can? The allure of the Internet is that every business chain can be full of innovation, while traditional industries such as steel, FMCG, books, and so on, are mostly limited to innovation in products and competition.

While this makes business easier to understand, there are a lot of places to study, see article 3rd. Some of the successful webmaster although the subjective did not carry out such planning, but the objective action is not a coincidence of this law.

3, learn more from hao123.

Even if hao123 sells sky-high prices, there are many in the industry who scoff, especially technicians-because hao123 has little skill to say. They are not wrong, because they are technical to evaluate hao123, but in order to comprehensively and objectively evaluate hao123, technology is only an indicator. Like to run a business, the most core goal is profit, the operating site should have only one of the most core indicators, this indicator is sticky users. Under the guidance of this indicator, we can put aside all the technology, from the vast number of ordinary users to think of the problem, but never from their own perspective. Maybe you still think that someone will not use the search engine, will only use hao123, then I can only say you did not really go down to understand the user, really go down to understand the market, you may only be from the side of friends, even from their own body came to the conclusion. The conclusion of the 2nd, in fact, you did not grasp the real most vast user value, "user value" seemingly very simple four words, is a lifetime to learn the course, but also I think the business of the three chain of the most core, the most important and innovative parts.

4, Long tail theory.

This year the United States handed over a book "Long Tail Theory" (Tail), it can be said in some areas of the Internet to subvert the 80/20 law. Many webmaster think 20% content brings 80% of users, but do you know that Amazon has 1/4 of the sales are ranked 100,000 after the book contribution (the average large bookstore is within 100,000), we can boldly guess that Amazon has 98% revenue is 20% Other than those brought by users. This is the long tail theory--the terrible long tail of large scale. Especially in the network resources so rich, batch add and acquisition technology advanced today, stationmaster people want to increase the amount of visits, to do is not personal originality, but as far as possible to collect and develop as many resources as possible, not only to develop a few so-called popular content. According to my observation, the long tail theory is still mainly in the content of the impact. But don't get me wrong, I'm not teaching you to build a garbage station, there are many strategies to design. Long Tail theory reference article: Http://hi.baidu.com/beidouweb/bl ... b443f431add1cb.html, recommend you take a good look. A long time ago in my blog in China published articles to refute Alibaba (HTTP://HI.BAIDU.COM/BEIDOUWEB/BL ... bab754574e0056.html), now seems to have a lot of their own limited. Although Alibaba this kind of information platform can not do the business of large enterprises, can't catch the "20% of customers", but he collected enough small business information, long enough long tail, which can be "up to the life of Wal-Mart" (Ma language). Here, I take the long tail theory as a primer, I hope to remind you to pay more attention to the unique rules of the Internet industry, from the most fundamental point of view to consider the problem.

5, the project management method applied to the website management.

At the beginning of the year with friends to invest in a High-tech IT project, make a business plan, find venture capital, develop products ..., learn a lot from it, deeply discover that everything should be done with this PM method, keep a strong purpose, do well work flow & control, Regular review ... To learn more about your friends, you can refer to the PMP tutorial. Avoid staring at the account of GG ad every day, staring at the changes in the traffic curve, wasting a lot of time, do not do something really meaningful. It's hard to be successful in everything you do.

6, adhere to, adhere to, or adhere to!

This year, like the constellation Horoscope said, "to the mouth of the Ducks are flying", obviously many times are going to the matter will be 360 degrees turned into a failed, these setbacks let me become extremely depressed. Frequent change of server, the middle loss of countless data not to say, until the last server was moved away, all the content is gone. There are 5 of hard work for more than two years of the site, because too big, only time to back down one, but because there is no server, it is impossible to open again. Everything to start from scratch, there is a time really do not want to get, and every resignation from the last unit, I do not know where to go, once let me extremely frustrated, but the bitter experience, thinking: When the world will be born, Ann can prowling vertical wings?! Objective analysis of my actual situation, and the previous experience of the summary, decided to adjust a little bit of thinking, continue to do! I know, walk hundred half nine ten, many things of success, often from more than a second insist!