Introduction: How to create a valuable, availability and feasibility of the Internet products, product managers can not open a book, after going through one or two of products on the line, read more feel. This reading note is also a combination of the contents of the book and its own practical sentiment. This book is explained in three parts: personnel, process, product. A person is a participant in the definition and development of a product; The process is a development step and some related experience; the product mainly introduces some design principles.
Simple, huh? This book is the product manager must read the number, so take the method of intensive reading, three parts for the upper, middle and down reading. Watercress Rating: 8. 5 The first chapter:
A product manager is a role that evaluates product opportunities and defines product development (functionality) with the market, and clearly describes the features and properties of the product with the help of the product requirements documentation. Chapter II:
Products define what products to develop from the details, and the smaller the BRP document the better. Two people share product work not clear the person in charge of the words will have trees trees of the shortcomings, only stay in the "production" stage, the starting point of the station is relatively low, can not let people play special skills, a knife cut limit innovative thinking. If the Product manager defines a product that does not have the availability and feasibility, the product manager should have a keen sense of the market, and must not use radish fishing, to find the source is the core, so-called tactical diligence can not conceal the strategic stupidity. Chapter III: Product Management and project management product managers are responsible for products, defining valuable, availability and feasibility products, and the project manager is responsible for resources, implementation plans and control progress. How to become a good (high efficiency, strict requirements, strictly follow the project management) project manager:
- Excellent product planning
- Continuous business Development
- Deliver products on time
A strong project management capability is a major advantage for product managers. Excellent project manager's seven characteristics: work sense of urgency, good at catching problems, clear thinking, use data to speak, decisive, judgment, attitude (this is obviously a product manager to have the quality of ah, I do not want to clearly judge the scene is like live eat Xiang Wow) The fourth chapter: Product Management and product design good products must provide a number of user experience. The book gives a division of labor that is closely related to user experience: User research-interactive design-visual design-prototyping. In the MVP phase, the market, user research-prototype-interactive-vision is more suitable for the current mainstream product design rhythm. There is a reverse thinking process, that is, strategically, that is, with the commercial market demand is the highest strategic level, the most visually weak, once the user experience phase is the opposite, that is, the face of user vision, interaction becomes the highest strategic layer. Fifth: Product management and development all say that the product and technical team love each other, give birth to the son of the product, and then let the operation feed. From the product point of view, the technical team is to realize the "feelings" of the direct resources. Products should be 1 Let technology know the user's pain point, let it empathy? 2 know the latest technology through technical staff, otherwise it will eventually be fantasy 3 for developers to continue to follow. 4 Control Development Rhythm 5 control version 6 ready to meet demand, come up with a solution. This is clearly the product is always cheap and the technology of the total cheap table on the work of the collusion. How to communicate with the development of remote locations? Write a good document, do all the ability to coordinate, every month past a trip, with an offsite product team. About outsourcing: Be sure to find a cool programmer, don't save money about code refactoring: Code refactoring risky, product stalled, try to avoid it. To set aside 20% of the technical allowance, make a workable plan and timetable. Inevitably, to block, to achieve incremental changes, so that users feel in the improvement, it is sneak bar. We also refactored the ... sixth: recruiting product managers (measuring their own benchmarks)
- Passion for products: With love and respect for excellent products, curiosity. Be a product enthusiast.
- User position: Think about the target user's experience, preferences, values, perception, tolerance, and technical understanding. There's got to be money.
- Intelligence: The ability to solve problems, incorrect answers, and the thinking and methods of solving problems. (Intelligence is better than knowledge)
- Professional Ethics: To maintain the spirit of entrepreneurship. The level of attention and anxiety that a competent product manager has on the product, and the enthusiasm it is willing to pay for, will not change. It's not me, is it? Remember my friend once again said to me: how do I feel you are more worried than your boss!
- Integrity: Yes
- Confidence: Well
- Attitude: This is my product, I know every detail of the product, the product no matter what problems are my responsibility, this is my attitude. Since other product colleagues to join, feel this kind of control is reduced ... The second chapter of the question we also met.
- Skills: understanding of technology. In the study
- Attention: Focus on priority, streamlining.
- Time Management: Practice GTD has been around for three years, purchased Omnifoucs and paper Schedule book, found weekly schedule more suitable for me.
- Communication skills: Verbal and written expression skills, emotional management, who is angry who is a jerk. [Action] Pyramid principle
- Business skills: Bilingual, both to develop and discuss technology, and to discuss cost structure, marginal effect market share, product positioning and branding with management and marketers.
Does industry experience matter? Through positive integration is can customer service, more important is the product 80% skills, Product manager is a problem-solving thinking: To create excellent product flow, leadership team, coping with product expansion experience, personal awareness and self-motivation ability. The seventh chapter: Management product manager said to the boss to see. For later when the boss stole to learn a little: 1 set up a good product manager team
- Create learning conditions for newcomers and monitor progress
- Design training programs to fully engage users and technology.
- Trust TA, the team's excellence is their own excellence.
2 The overall planning company is the product strategy.
- Understand company strategy, product support business
- Complete Product Planning
- Establish product principles
- Strict implementation of product principles
- Identify and resolve compatibility issues between co-ordinating products (managers)
- CEO's Trust
- Rhenish corporal, integrity, openness and transparency
How to evaluate the role of the product Manager: Would you like to recommend your own product? Eighth: General Patton's advice never tell anyone what to do. Tell them what to do, and they will naturally give you the gift of surprise-General Patton. Don't stifle other people's creative power. The Nineth chapter: excellent deputy Manager to observe and identify outstanding colleagues, consult and invite TA to participate in the product. The tenth chapter: 10 Experiences in managing supervisors
- Be prepared for volatility: demand always changes, the only thing that never changes is the constant change
- Pay attention to the way of communication and frequency:, to ascertain preferences,
- Pre-session communication: Use different times to mention, table, road, etc.
- talk more about advice and less on issues: give choice not to challenge
- To lend a power to a boss: let them convey their conclusions
- Full Preparation: Detail
- Shorten the message space: say the key
- Multi-use data and facts to speak:
- Internal propaganda
- Be an employee of worry
----------------------Gorgeous split-line--------------------------------Part II: Process 11-30 Chapter III: Product 31-39 Chapter Fourth Summary attached this part of the catalogue:
2016 2nd of the Book of Revelation-The People's chapter
