35 search engine optimization knowledge items

The following 35 pieces of search engine optimization knowledge can be done well, I believe the ranking will not be very poor!

1. Starting from the title, the number of words in each page title should be about 30 words. Don't ask why.

2. Keyword selection. If you can't do a hot job, you can choose a moderate one. Otherwise, you will lose confidence.

3. The target keyword is on the homepage, and the long tail keyword is on the content page.

4. Select three keywords for each page. Never get too many keywords.

5. The most important keywords are put at the top of the title, and so on.

6. The website description is simple and clear. The start-Center-end part naturally appears as a keyword.

7. Site Navigation is very important. Using images for navigation helps users, but the search engine is missing.

8. Do not add too many site images or flash files. Remember to add the ALT key label to the images.

9. The site code is concise. Call JS and CSS as much as possible.

10. You must pay attention to the application of-H6 in the first half of the year. Search engines are very sensitive to her.

11. The site front-end design is generous and beautiful. Chaos only increases the bounce rate of your site.

12. The website domain name is preferably at least two years old. Of course, the newly added domain name cannot be said to be in poor rank.

13. Assume that the contact information of the new domain name must be published and switched to the new information.

14. Domain name is best = site core keywords appear, unless you are targeting baidu and google other search engines

15. The site space must be stable and often cannot be opened. Users do not like it, and search engines do not like it.

16. It is best to find a link from another place.

17. Links do not blindly look at PR values, but also take a look at snapshots, content, and core keyword rankings.

18. The website's external links must be rich. The wider the industry, information, and life types, the better.

19. The quality of the site's external links should be addressed, so do not care too much about the quantity.

20. Do not use mass messages to find external links. Baidu is not angry and has serious consequences.

21. Don't add links to the factory. I am afraid your site will be processed as a product.

22. The external link should not only have a website address, but should have a targeted text.

23. Site links are best available for today's highly popular sites.

24. When the site is added to the statistics function, the data should not be made public.

25. The content of the site is carried out around the subject, and irrelevant content can be sent, but the quantity should be controlled.

26. If the site does not have Google or Baidu Maps, add them.

27. Website update rules. Do not update more than 100 items in a week.

28. Link the site's internal links to relevant content.

29. Make sure that the site 404 page is complete.

30. To ensure that the homepage weights are not dispersed, do not ignore 301 redirection.

31. A page that is irrelevant to the website topic. It is forbidden by robots.txt.

32. Do not change the content of a website after it is published.

33. Do not change the site Title frequently.

34. Update for a period of time to keep your mind open.

35. Wait until the ranking appears.

Keyword setting: when selecting a keyword, you should control the number of keywords. Generally, the number of keywords is within three words on one page. If there are too many words, the keywords are made into multiple pages. The selection is concise, simple, and general keywords help to make the user clear at a glance. It is the ability of the visitor to quickly locate the information they need, without causing some readers to dislike and gain a better ranking. Of course, the choice of keywords is not a pure pursuit of refinement, simplicity, and generalization. It should be considered that netizens often use those keywords for search. When necessary, they can also select keywords based on the long-tail word theory, so as to test their keyword selection and placement. Think more, discuss with the webmaster, share experiences, and enrich yourself. Secondly, the keywords are refined, simple, and generalized based on the combination of multiple pendulum columns. Synonyms, synonyms, and composite words are preferred. If we can't think of good phrases and phrases, we can use baidu or Google and other search engine tools to expand keywords and search Baidu indexes to find better keywords, this will bring greater economic benefits to later network operations. In addition, some local website owners can use geographical locations for keywords, which is more conducive to user satisfaction and convenience for customers who need to come and view. Some brand categories take for granted as keywords for their own brands. In short, we do not have to do anything with us. It is not a keyword of popular words. Finally, if you select a keyword, you should also test whether the competitor is a brand site or enterprise. If the competitor is too powerful, I suggest you set up another keyword or use the long tail word theory to select another keyword that is more suitable for you. In this way, we can get a larger space for survival and development than just easy. Imagine that if you set very few keywords to compete, then customers who need it will naturally find you. In addition, we can also take a look at some highly weighted websites, blogs, and prestigious individuals to see how these webmasters absorb traffic and how to set keywords, it is easy for you to make decisions. All in all, keywords are the core of the search engine. We need to carefully select the core keywords and expand the phrases and phrases formed by keyword column around the core. In addition, the proportion of the keyword density in the webpage text should also be noted that excessive accumulation of easy K is not very well optimized. Generally, the density ranges from 2% to 8%.

35 search engine optimization knowledge items