3G portal Network

 

3G portal network Zhang Xiangdong

HOST: Welcome Mr. Zhang to accept our interview. Would you please say hello to everyone first?

Zhang Xiangdong: Hello, everyone. I'm Zhang Xiangdong from 3G portal network.

HOST: Let's get into the topic. Ad search and paid programs are the highlights of the wireless industry. What are the biggest benefits for 3G portals?

Zhang Xiangdong: in fact, the profit in the wireless market should be said to be a norm for everyone who has entered the market since last year and is still in the exploration stage. I think there is still a problem with your suggestion, because in terms of the revenue of search engines, the current revenue of search engines is mainly about advertising, and you are talking about paid advertising programs.

The wireless Ad market starts with the first advertisement on 3G portal network last year. So far, I should say that if I define wireless ads as an advertisement on a temporary website, at present, the entire market is still not that large, nor as high as we expected at the earliest, but now it is a relatively stable revenue for 3G portals, I believe that it will rise to a relatively high level in two years.

It is still a million-level revenue. In addition, there are also paid programs like games, which charge fees. These 3G portal networks should be started this year, and the growth is also good, at present, I think these applications are very important from the perspective of income. It should be said that each of them accounts for half of the total.

HOST: when talking about the paid program, I want to play the paid Premier League in cooperation with Tian Sheng earlier this year. We know that the current paid digital TV program market in China is not very mature, when we first thought about cooperation with them, what factors or how did we decide to sign a contract with them?

Zhang Xiangdong: Tiansheng owns the exclusive live broadcast rights of the European Football channel in China, including mobile media. We have established such cooperation with both parties as well as the demands of both parties, not only for our resolute determination, but also for Tiansheng's resolute determination, they were not very familiar with the wireless market when they were most involved. They believed that sports live broadcasts of such videos were directly watched on mobile phones, and they believed that they were not at that stage.

When we had dinner with Song Zong of Tiansheng, he was surprised to see that our 3G portal network video broadcast was so smooth, they immediately called their vice president to build the fastest plane to talk about this cooperation with me, and we had such a large amount of traffic on the wireless network, taking the lead in the wireless Internet.

In fact, it is also true for 3G portal networks. We are eager to introduce some unique video content as soon as possible and make some payment attempts for users. The combination of the two sides is actually very consistent, everyone has the need to become an exclusive video partner for 3G portal networks.

Then we soon introduced the Premier League live video content to users, and we also made a dedicated Playback System for them, currently, all my mobile phones still use the European football channel special version. Therefore, this cooperation is perfect.

HOST: It's a win-win situation. What are the results of our programs? We know that advertisements cannot be played in the middle of these charged video programs. We may not be able to make any profits in advertising, but simply pay for them?

Zhang Xiangdong: Yes, this is an overall strategy provided by Tiansheng. Since it is a paid program, no advertisement is played. Therefore, during negotiations between the two parties, the entire European football channel is also a video, all are highlights of the competition or competition. The news of the Premier League does not contain any advertisement.

HOST: What about the rating?

Zhang Xiangdong: I think it is still in line with our calm expectations. For the first time we paid for our mobile phone, we still expect this event to bring our dedicated sports fans in. However, one in the Premier League is compliant with our standards in many aspects. For example, he is a unique piece of information, because you don't pay for it, and he is very important to users, because watching the live video and watching the video are two different things, both of which are consistent, but one is not quite consistent, that is, the premier league competition is mainly in the evening, in the evening, people may have a much higher rate of getting in touch with the TV than during the day. For example, if the students are already in the dormitory, they may be able to see it at this time.

So why do I say this? This is our calm expectation. We believe that his user attention must be a constant fan, so that we can see it at this time. Because he has to pay, for example, to be patient. There are some other things in our cooperation. We are working with Tian Sheng on the payment channel, and Tian Sheng is responsible for this. This operation is indeed more complicated for wireless. Therefore, the overall operation is in line with our stable content expectations, rather than, as you may expect, the cooperation between 3G portal network and Tiansheng wireless Internet has opened up a situation, the charge suddenly reaches the scale of 10 million RMB, of course not to this point.

I can show you that this is the situation of the European Football channel on our channel. You can see that this effect is to meet the expectations of watching these things while moving, of course, this is a paid service. You can hear the sound clearly, and the network performance will be better.

HOST: Are you recording?

Zhang Xiangdong: I am a live video. On the European football channel, he is on a 24-hour program, so his content is constantly being played and the effect is very good.

HOST: Based on this cooperation project, we may charge videos in the future. Do we have other strategic plans?

Zhang Xiangdong: of course, our basic video services are always free of charge, and a lot of content is free of charge, when we talk to more companies with video content, such as movies and TVs, we want to be our partners, there is a common basic service with us. A large basic service content must be free of charge, and the rest of the services to be charged must have additional value, it is the content that users need to pay for and generate the desired value.

For example, if he has content earlier than the TV, or is exclusive to him, he will not be able to watch it after you miss that time period, and he will feel much worse, we have a department to discuss these resources and introduce these resources, some of which will become our charged content.

HOST: Another point is advertising. I know our 3G portal advertisement revenue declined last year. This year has reached the end of the third quarter. How is the current situation?

Zhang Xiangdong: that is to say, you also know about advertisements every year. Advertisements in any year have off-season and peak season. The decline you mentioned may be the one in the off-season, maybe everyone has a hope for new media advertisements. There is a good hope for me, that is, the hope is to keep moving forward, and we are so optimistic about our expectations, however, it was found that the industry still needs patience. Although you have enough users and clicks, there are advertisements and other conditions in the industry, it takes time to make your mode rotate.

I think it is acceptable to use the time from zero rise to a million-level income, and we will carefully study the development history of the Internet, you will know that when an Internet portal website has been built, after three years, the advertisement revenue of the Internet portal website is very small.

I know that your website should be the first place on the Internet where advertisements were born.

HOST: Yes.

Zhang Xiangdong: I did some research, especially when you should know something better. When looking back at history, you should not hold that mentality and hope that he will fly in the sky, but on the whole, for example, next year, as a whole, we believe that next year will be a turning point. After this turning point is over, the monthly advertising revenue may not be as simple as 1 millions or 2 millions growth, it may be 2 million at the beginning of the year, but it may be tens of millions at the end of the year. This is a possibility and is characteristic of this industry.

When your website started from the earliest first advertisement to the whole Internet advertisement, RMB was used as the computing result, the early-stage earnings showed a very long period, we also have this patience.

It should be said that our advertising director has looked up this quarter. I mean his performance has risen. He is not as old as now, that is to say, after I look up here, I don't know where I will be next week. Now he knows exactly what we will do in the next two months. He can make an estimation of what we will do in the next two months, this proves to be more stable than before.

HOST: I also saw our mailbox on our 3G portal. I heard that the user response was good, but as the BlackBerry mobile phone entered China, its business also emerged, I don't know if this has an impact on our 3G portal's own mailbox. I also want to ask if we will consider developing this technology on our own in the future and joining our own mailbox.

Zhang Xiangdong: all the questions you asked are very professional. I just thought it was a bit strange to know about the promotion method now, because the promotion method is, they are used by professionals outside China. For example, investment banks have certain requirements. For example, mailboxes cannot be used by people outside China, but they are only available to these professionals. They also need to get e-mail in time. I seem to be wondering if you want to use this service for a period of promotion in China. For example, if you want to use this service for a few hundred people, your company will be able to use it, in addition, the cost is relatively expensive.

In the Chinese market, because the company's cost control is relatively strict, simply using email as a paid service, I personally think that his model may go over and think about how it fits into the Chinese market. I think this is a good service, but his service model needs to change. For 3G portal networks, we can see that the entire platform is not at the top of the mailbox currently, this is not at our level, so I did not really ask such details about this business recently. I think in our last discussion, we think this mailbox is not very demanding for common users, howeverCommunityServices exist.

For example, if a mailbox grows and has a combination with their mailbox, this method is used by users. I personally use it a lot, I think the PUSH Service has no impact on 3G portal networks. I think these two business models have no impact. As for the push technology you will talk about in the future, I think we will certainly make users feel some advantages of using mobile terminals in the service. It is not particularly difficult to achieve this, it is not a technical issue.

We want to adopt this mode when the mailbox reaches a certain number. This technology is not very difficult.

HOST: technology is not a problem. The key is that the time is not up yet.

Zhang Xiangdong: Yes. Our current mailbox is not that important to the headquarters.

HOST: We all know that no matter whether it is a traditional internet or a new wireless network, copyright may be involved in content extraction. I want to know how to deal with this issue on our 3G portal, because we have a lot of news online and a lot of business pictures.

Zhang Xiangdong: Yes, this is indeed a very big problem. On the Internet, it should be said that this is not a good solution, but on wireless because we are the largest website in this industry, we hope to establish a benign model in our own way. This includes the fact that we have already done this kind of work, and our current starting point is not the same at all business levels. For example, in news, many media groups in our company cooperate with each other. Such cooperation is not a simple purchase, authorization, or similar. Our cooperation with them is a concept of joint operation. For example, we are working with the Guangzhou Newspaper Group and Guangzhou is China's largest daily newspaper group. In terms of income.

All of their content can be published on our website in a timely manner, and the brand is still on both sides. Then Guangzhou broke through the limitations of the paper media, and he can publish content via wireless. In this mode, for example, the copyright of news content in South China has been solved, and some things have been made in our videos, such as the premier league, we will also know that we have many other large video groups, not one, but many of them.

HOST: Can I disclose it now.

Zhang Xiangdong: it may not be easy to talk about it now, because it involves a third-party company, not that I don't want to talk about it. I am the least confidential person, but it involves the third square, you will see that we have to admit that for a new economic model, it will certainly have a certain impact on the traditional existing model, or else its market will not change, the market will not make such great progress. However, in this process, it also requires patience to choose a method. How can you solve this problem. In fact, many people have realized that this problem is changing, including copyright. It is a legal concept. This legal concept has encountered an obstacle, that is, in the face of new technologies.

For example, when we talk about the concept of video, you say block this thing. In the end, the line between one person watching the video and the public is there. I don't know whether you know that you are a media player or not outside China, there is a copyright issue in the copying of books, that is, when you copy a book in the United States or in a mature copyright country, the copy cannot exceed 1/3 of your book, but in China, you just copy a book. I often ask my secretary to copy a book, because this book may not be available, for example, the platform version or something I want to read, I copied the entire copy, but no one asked you this question.

This is a wireless Internet, and the Internet has no special laws against it in China. This problem also exists in the world. This is why every internet copyright lawsuit has been held internationally, there are only one or two cases, but people around the world are concerned about it. The law is always lagging behind. I think a person who is an enterprise must follow the law, when there is no legal basis, we need to find a solution for this industry. I think we are working hard to do these things now. I think a lot of efforts are quite good.

I can also give some examples. For example, in terms of books, the signing of books is also done by signing contracts. Music is all done, but if I completely solve these problems, I dare not say that we are also very painful. On the one hand, there is a high copyright cost, and on the other hand, there is a need for a new solution for the new model, both of which are being done.

HOST: I remember you mentioned in the Peking University lecture last week that the 3G portal network is based on wireless networks. I wonder if, like the development of the traditional internet, you will also form your own report team as a portal network, and then make your own news in the future?

Zhang Xiangdong: You have made another mistake. There is no right to access the Internet, that is, the Report team is not legally available. In fact, due to the fact that in the fields of sports and entertainment, I think this is an attempt. The country is not trying to set up a few gray areas for you, but trying to see if they have the ability and the power of communication. Can they do this, you can try it slowly.

I think the features of wireless Internet will make users highly competent to participate, because, for example, when you are in the mobile status, he wants to report something, for example, in some emergencies, he is much better than the Internet, and the competition between Internet portal websites is the first thing to do is to edit the team and buy the content. But does wireless technology use this method? I personally have a skeptical attitude, and I have made some news. I often think about this problem myself. I cannot tell clearly, I personally feel that 3G portal networks cannot collect news. I don't think 3G portal networks will do this in a year. This is not what we are good at or where websites are competitive.

HOST: copyright may be sensitive. Recently, 3G portals and 3gv8 have some minor disputes over the book reading software. I would like to ask this question, that is to say, if you are concerned about the same VC, that is, the IDG investment, what attitude they are holding and whether they are putting any internal pressure on you?

Zhang Xiangdong: I think it is a very interesting thing about the legal side. In fact, when everyone in a company has a certain competitive relationship, we need to draw a clear line by law, I think I need to do some work. I am a good friend of 3gv8 Wu Gang. I think we have also responded to this matter in law. This is quite a good thing. I think it's okay for my brother to settle the account clearly. You think you have any objection and I think you are also right, I can go to the court to talk about it. I can ensure all the software development for the 3G portal.CodeAll of them are written by us. Our team has a sense of honor for their products. They will respect their labor achievements, so we are willing to draw this line.

As for our relationship with 3gv8, we all share the same shareholder: IDG. In this incident, I think IDG has a very good attitude. What is better? IDG defined itself as an investor rather than a manager from beginning to end. Although I am your shareholder and your director, I will not intervene in your management issues. In fact, for a company, there are many problems such as litigation, legal disputes, and other problems. We will not have a lawsuit that everyone will pay attention, IDG has invested 100 or 200 companies in China, and each of them will handle this friction. The IDG attitude is still the same as the attitude towards all other things, that is, it is not his care. You can ask him for help, but he will not interfere with you.

We don't need them to communicate with Wu Gang, because we are familiar with each other, so I think IDG's attitude is a very mature attitude towards venture capital.

HOST: at the beginning of this year, there were rumors that China Mobile wants to govern free WAP websites. There may be two possible results: one is that our website has abandoned some of its benefits and cooperated with it. The second possibility is what interfaces should be used for login. In this case, we have certain restrictions, which should be said to be an impact, so far, we have observed that our 3G portal does not have any action to cope with this measure. What are our plans.

Zhang Xiangdong: Do you think wireless companies have taken any measures? Are there any actions.

HOST: some small ones are undergoing transformation, including some small WAP.

Zhang Xiangdong: What kind of transformation is this? I have not noticed it?

HOST: they will adopt some billing methods, because after all, they are responsible for the free network management?

Zhang Xiangdong: In fact, I think we may want to differentiate the news from the news. We can see the official release of China Mobile. What about the wireless market, because mobile is a public company and the largest of China's two major wireless operators, it has a background of state-owned assets. Let's take a look. His most formal statement may be issued, rather than the news circulating in the industry. I think I know that China Mobile's concept of the Chinese Internet is published by Wang Jianzhou, chairman of China Mobile.

He clearly stated that the wireless Internet market is open and fair, and supervision is managed by the Ministry of Information Industry rather than by a certain operator. So I don't think we are doing a governance job in China Mobile, but for the industry, everyone is in this industry to propose some management methods for him, I think it is a normal thing, and I think it is a good thing.

To distinguish between access points, we use WAP and separate sites through cm. net charges. I heard this rumor for the first time in 04 years, but now we have never heard of any real execution news. Therefore, it is not convenient to express this opinion before an event is confirmed. However, for China Mobile, you mean we have never been able to defend against the attacks. We have not been directed at the operator, and there are actually a lot of communication between us and the operator, including before our National Day, china Mobile has cooperation departments to visit our company. It is very polite to interview us.

We have a lot of such communication, and we do not think that we have exactly the same relationship with China Mobile. We think that in the wireless industry, operators serve as a basic operation department, in addition, the relationship between him and us is closely related to two links in the industrial chain. Although he asked them that they may be involved in some service fields, I think that as a company, he should also strive for some benefits. This is a normal thing. As long as the market is open and fair, I don't think there is any problem.

HOST: It has been two years since the 3G portal live streaming mobile phone gala?

Zhang Xiangdong: Yes, it has been two years. It was very interesting for the first time during the Spring Festival Gala. For the first time, they spoke about the content of the TV program in the form of a transcript, they have compiled a lot of programs together with this program and integrated them with CCTV. It is not our live broadcast of his video content, but our interaction with users, many people participate. I remember this year, when I was doing this activity on the 30th of the year, I went to the company for a visit on the 30th night to give them food, it is interesting to see that they are doing well, and about 100,000 of users are going online to participate in this activity.

HOST: will we break through the text live broadcast on our mobile phone next year's gala to enable Video watching for users?

Zhang Xiangdong: as a content, I think it is a good idea. He needs us to reach a cooperative relationship with CCTV. I think we should have such a plan. I am not very clear about how they plan their summary. I absolutely do not know what they think about it, because our content is tightly integrated with the Business Cooperation Department, they will discuss things with each other, which is urgent and urgent. They will talk about things and they will not talk to me about everything.

HOST: next year's Olympic Games will be an opportunity for many industries. What will our 3G portal do during the Olympic Games?

Zhang Xiangdong: this is a big project, because the ownership of video copyrights on the mobile phones of the Olympic Games has not yet been officially released, and competition or ownership issues exist, up to now, the Olympic Committee has not provided an answer. The news has never been published. We are also working with our organizations to learn information and communicate with them, but at present, there is no definite authority in the market.

I believe that 3G portal networks are the best partner if they are authorized to broadcast live videos on mobile phones. Why? Because 3G portal networks have very active users who have the best streaming media, including technology, and their player installation volume has reached this level, I think we will be the preferred partner.

HOST: as popular as the Olympics, wireless 3G is used, which refers to bandwidth. Then we say that 3G is what is coming. What preparations have we made for the arrival of the 3G era in our company?

Zhang Xiangdong: This year is not the beginning of this year.

HOST: The Olympic Games have been suspended before.

Zhang Xiangdong: I think when 3G is good news for us, and all the reserves of technology, content, marketing and commerce that we reserve are coming along with the entire market, instead of power-saving for a 3G license. Because for the portal website that provides services to users, we must follow the needs of the majority of users, and there is an innovation that provides services for them, these two parts.

Therefore, after 3G licensing, there will also be a mature market. the maturity of this market, such as the popularity of terminals, and the complete policies of operators for the new 3G service charges, and so on.

This must be a slow process. I said this slowness does not mean overnight. Of course, 3G portals will be much faster now, but it will take some time for the overall landscape to change, because it takes time to popularize 3G mobile phones. Because all mobile phones on the market in China are currently 2G and 3G mobile phones are officially sold in the Chinese market. Another one is our technical development. We have already negotiated with 3G vendors, for example, by using their experimental network, we have done some technical development, our technical staff will also discuss this.

These are our direction, and these are our reserves. In fact, I personally think that the accumulation of brands and users is the most important accumulation, and the accumulation of others is over time, with the maturity of the entire market, we will do it step by step.

HOST: After the bandwidth is reached, the number of users will surely increase. Will there be any major changes to the content provided by these users and will they add anything?

Zhang Xiangdong: I think for mobile phone users, I think bandwidth is a very important thing now. We will provide a lot of space-based services, I believe that, for example, the following video will be used, and there will be more services for large files. For example, we currently have very few online games, and gradually we will be more like online games, so we will have a lot of large screen video promotions, these mainly mean that the types of services provided have changed. They just mean that their methods have changed, making users feel better and have a better experience.

HOST: What is the current size of the company?

Zhang Xiangdong: You mean the number of employees, right?

HOST: Yes.

Zhang Xiangdong: Our company now has more than 300 employees.

HOST: What about our technical skills?

Zhang Xiangdong: The group rule does not allow users to talk about the number of people in different departments. However, I can tell you that we have been recruiting for a new round in China in March, we recruit key science and engineering colleges every year, and this year is the third. We have 140 people in this round. I welcome wireless Internet talents to join our company, whether you are a college student, it is also a mature person in the industry.

HOST: I want to know about our technology, marketing, and marketing, as well as the proportion of basic staff, among which we are 300 people?

Zhang Xiangdong: Our company is a technology-oriented and content-oriented company. I can only say this.

HOST: after the arrival of 3G, this trend is still biased towards content and technology. Is there no problem and there will be no strategic changes? Or will the proportion increase?

Zhang Xiangdong: I think the absolute number will increase, but the proportion cannot be increased now. If we increase the number, our company will have no market personnel.

HOST: these days are exactly the 16 th communication exhibition. I have seen many TD terminals display their TD technologies. China Mobile will launch a bidding for TD terminals in the future, maybe this is a good opportunity for SP and WAP. What do you think?

Zhang Xiangdong: Yes, I think that the whole bandwidth upgrade is an urgent task, or our industry's estimation of the wireless market is still insufficient, I didn't think that the demand in his market was so big. As companies closest to data business users or users closest to 3G in the future, we believe that the demand in this market is very strong, and the faster the bandwidth increases, the better. This is our attitude, and the increase in bandwidth will increase the user activity, because the current users are not satisfied with the bandwidth, you will see that our website has reflected any investigation into the relevant content.

HOST: How will the 3G portal meet the TD age?

Zhang Xiangdong: Our attitude is the user attitude. We will stand on the user side and you will see this from beginning to end. In addition, we stand on the user demand side. What else will we stand on? We will stand on the technical innovation side of application services, and we will still be the same in stage 2.5. The technologies we provide services to users will certainly lead this industry and application services.

HOST: you have always said that from the user's point of view, what kind of strategy or method does the company adopt from the user's point of view, such as close communication with the customer, and whether other methods can be introduced.

Zhang Xiangdong: Actually, there are a lot of things. If you know the internet company's application methods, you will know that at the operation level, they will perform very detailed data analysis on the product and user usage.

HOST: What are our special features?

Zhang Xiangdong: we will certainly be biased towards the needs of users for entertainment through mobile terminals. This will be more.

HOST: that is to say, I remember the work we did in the last lecture at Peking University on the use of wireless mobile phones throughout China on the 3G portal, it is equivalent to a contribution. Can you talk about this problem?

Zhang Xiangdong: What do you mean?

HOST: changing people's mindset, wireless Internet access may be a common job, right?

Zhang Xiangdong: I don't want to advertise anything, but I think this portal industry has played a certain role. For example, we are a company that created this model in this industry. In the past, there were very few options for accessing the Internet via mobile phones, at the earliest stage of the launch, the operator proposed a very smart measure. However, with the increase in the number of users, this model is no longer enough. 3g portal network is the first time to come up and say, our services are free of charge and our sites can be accessed independently, which has led to such a huge change in the industry, up to today, there have been seven or eight websites on the wireless network, and the giants on the Internet have also come in, enriching the wireless market and intensifying competition, however, numerous people have come in to provide users with new services.

Second, in the field of technology, we have brought a very fresh atmosphere to this industry. Many people think that streaming media cannot have more than 10 things on their mobile phones, but after the 3G portal screen comes out, users can see such smooth playback on the Gbps network using mobile terminals, which also enables the industry to open up different application models with so much confidence in the current Gbps network, you see we have video players, we have music players, we have book browsers, and so on.

If you look at my mobile phone, you will know the six applications and six shortcuts on my mobile phone. In addition to this address book, all of them are our products. From the stock browser, music and video are all available, all of which are our own products. It can be seen that we have made a lot of things in this industry at the application level.

In terms of business models, 3G portal networks are the first on multiple nodes. For example, the birth of the first advertisement, the honor of China on the internet is yours, however, the honor of wireless networks lies in 3G portal networks, that is, the first wireless advertisement was made on 3G portal networks. With it, so many advertising agencies will be specialized, so until this year, I think there are always tens of millions of RMB in the market each month. Even if there are tens of millions of advertisements except for the site time, there may be hundreds of millions next year, I think it is a great change.

In terms of content, in other aspects, such as the charging of our first real live video broadcast, we are also here, and it is the entry of international sports events, I think these are all done in advance for the entire industry in 3G portal network, to develop this model, I think the whole market is also because we come in, our practices will allow more resources to be invested in the wireless Internet, making the industry flourish.

HOST: In terms of Changing users' habits, we may not be able to accept this kind of habit of reading, surfing the internet, and playing mobile games with high traffic fees, I think the 3G portal is also a new start?

Zhang Xiangdong: I dare not agree with you. Why? I don't think we are taking the lead of users. I think I was pushed by users. In the future wireless market, we did the same thing when we first did it. We can say that our company was doing service, I always think that the actual goal should be better than what I expected. For example, in terms of traffic and user growth, this shows that we are not taking users with us, we are changing users, but users are pushing us forward as soon as possible.

For example, for streaming media players, we used to think that the entire smartphone market share was less than 10%. In the past, we felt that our plan was enough, but in fact, we are often condemned by users. He said why we didn't develop this version of mobile phones, why didn't we develop this mobile phone player, however, our technical staff is already the largest client development technical team in the wireless Internet. From this point of view, in fact, this market is still the user guiding us, not the user.

They are actually very clear about what to ask for. They just look at whether your practitioners are smart enough to find their pulse.

HOST: I mentioned how to touch the pulse of the user. Do you have any details to provide, that is, how to touch the pulse of the user?

Zhang Xiangdong: I think this is a problem at any operation level. I think our product manager is more qualified to make these remarks. I think I am not enough. But I think the truth is the same, that is, how do you study the user's needs? He is there. For example, I can give you an example of the 3G portal network development process.

At the earliest time in, we thought that the earliest wireless internet game should be an online game. We also had teams that developed games, including scripts, I also saw some companies and wanted to buy them. We found out in the user survey that many surveys were discussed with users. We launched some small online games to view users' responses. We found that the maximum number of users was concentrated on Streaming Media, that is, the user's experience or experience in watching TV, watching movies is better than that in mobile Internet.

Because of the high requirements of online games, the number of concurrent online users will affect them. Because streaming media does not belong to users, we have a large amount of traffic. This is a very big transformation, and we were right later. It is right for us to feel the user's feelings. Things like this are actually very meticulous. For example, we have a very strict user promotion system. We will discuss with our customers separately, then analyze the data. For example, when he designs a product, the time for him to play, and how long after he leaves, the problem is very serious. The time for playing is ten minutes, it still takes a few hours to complete. This has a huge impact on your product design. We need to analyze these places. I believe it companies will do this job, you just want to do it with your heart.

HOST: I want to know your hopes for the future development of domestic wireless networks and 3G portals?

Zhang Xiangdong: I think if we were looking at the Internet in China from the perspective of our age, and then grew up from scratch, you felt very excited at the time, I feel that I am in a very unique age, a revolutionary age, and very shaken. I think you may be similar, but now you will find that the Internet has already affected more than 0.1 billion people, in addition, he accounts for less than 10% of the entire advertising market based on the advertising revenue, but this is amazing because he has only such a short history. He will continue to grow and his influence will grow in the next few years. But when we go to the mobile phone today, I believe that no matter what time it takes, he will surely agree with me that mobile phones are the most powerful media in the information revolution.

There are 0.5 billion mobile phone holders in China, and the following continues to grow. This terminal is naturally capable of surfing the Internet and payment, in addition, there will be more significant improvements after 3G networks are laid, which gives us all the reason to believe that the core of China's Internet or the core of China's information society will be centered around mobile phones, the influence of this industry. I believe that, if we give the Internet the same amount of time, its value in this market will be far from the Internet, so I think this is a super, for this society, the first is a super revolution.

Next, let's talk about going back to 3G portal network. One of our goals is that 3G portal network is a very simple company. Its ideals are very simple and not so complicated. We are the pioneer in this industry. In the future, we hope that this company will bring us happiness. Our company's positioning point is completely wireless, we define that when Chinese people around the world are in 3G mobile status, you are willing to contact this website to obtain your own entertainment services.

Our CEO defines it as our portal website to be a wireless entertainment empire for Chinese people around the world.

HOST: Okay. Thank you, Mr. Zhang. We also wish you a better 3G portal.

Zhang Xiangdong: Thank you!