49 Copywriting Tips: How to write a good title

49 Copywriting Tips: How to write a title?

Today's introduction to the first technique:

How to write the title of an article well?

Why write a title first?

First make sure to write a good title. If your title is not well written, there is no chance for others to notice and click to read your inside article. Therefore, from the point of view of copywriting and content marketing, writing a good title is a key skill.

Many articles, the content is very good, but the reading volume is very bleak, why? One of the major reasons is that the headline is not attractive enough. No amount of reading, the article is no better written.

Here are some interesting stats.

On average, 10 out of 8 people read the headline copy, but only 2 of the 10 people read it. This is the secret of the power of your title, why it so highly determines the validity of the entire article you write.

A good title, you can greatly improve the reading rate of your article, and then, as long as your content is also good, do not bring more conversions? The article is productivity, the engine, and the title is the spark plug.

The good headline is that you can immediately attract the target reader, get his attention and precious time, let him click to read.

A quick way to get his attention and valuable time is to make a commitment to clearly convey a message of value to them in the title, telling them that it is worth the time to read.

The first thing to be sure is to make sure you write articles that attract others, grab attention, and get others to read.

How to write the title of an article well?

Here are 3 formulas to help you write the title,

1th formula: title = Target Population + problem + solution

To escape from pain, to pursue happiness, is human nature! This first formula is also based on human nature.

Example: Women save old proceeding's 10 trick

The woman is the target crowd, the husband's heart is the person to be ticked off is the question, 10 trick is the solution.

Give your title an effective commitment, create a sense of journalism, and spark curiosity.

A. Effectiveness commitment: tested, women save old Proceeding's 10 tricks, 100% effective

B. Creating a sense of news: Most women don't know the 10 tricks to save old proceeding

C. Aroused curiosity: Husband and other women ran three times, see how she turn the tide, save the husband's heart.

2nd formula: title = Get [result] in [time period]

In today's scarce attention, people do not like time wasted, they like to tell him directly what he can get.

Example: teach you how to write a good title in one minute

Target group: You; in what time period: one minute; Get what: a good title

Give your title an effective commitment, create a sense of journalism, and spark curiosity.

A. Effectiveness Commitment: Master teaches you how to write a good title in 1 minutes, anyone can learn the secret!

B. Creating a sense of the press: 2015 the latest version of the Copywriting tutorial: teach you 1 minutes to write a good title of the heart and principle

C. Curiosity: How do you write an irresistible title in a minute?

3rd formula: [Honorable person/Group of people]+[Exclusive/new information]

People like to listen to the interesting details of the people they admire and respect. This headline uses some very powerful words, including shock and secrecy. If we are a little interested in the people they cite, Curiosity drives us to take a look.

It also takes advantage of our desire for new information. Something we've never heard before.

Example:

Stevejobs revealed: Apple's revolutionary product behind the iphone design process

Give your title an effective commitment, create a sense of journalism, and spark curiosity.

A. Effectiveness Commitment:

Apple boss Stevejobs personally revealed: The revolutionary product behind the iphone design core ideas, product managers must look!

B. Injecting a sense of public information:

[Memoir Archives] Apple boss Stevejobs personally revealed: The revolutionary product behind the iphone design core ideas, product managers must look!

C. Infuse mystery:

[Internal video leaked] Apple boss Stevejobs revealed: The revolutionary product behind the iphone design core ideas, product managers must look!

The above is about how to write a title right here.

Other references for writing the title:

The secret to writing 1 irresistible titles in one minute (revealing 3 tricks)

How to use 9 simple steps to help you write a compelling headline

"7 verified 100% effectively improve your conversion rate title formula (attached: Why 7 formulas are effective principles and mechanisms)"

(Chen Jinling, a person who tells the story of the brand, focuses on the global SME Electric product brand story marketing, and the exchange of personal jinling_chen2013)

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

49 Copywriting Tips: How to write a good title