5 International Classic Top-Class HTML 5-case broadcasting

In the domestic HTML 5 momentum is fierce, foreign peers are not to be outdone. Today's selected 5 HTML 5 cases, party A is not bad money business, BMW, Adidas, Procter and Gamble, the quality of the works is unmatched, there is no gap, experience will know.

All cases can scan two-dimensional code access in the text.

　1. BMW Mini:the MINI Story

Advertisement main: MINI

Promotion Product: Mini series automobile brand Promotion

Agent: AKQA

For the mini such brands, selling feelings is simply more important than selling products. The next one is not just for you to see a mini interior, but for all of the brand's models and histories, you can learn through the interactive way the phone can operate on the site. It is worth mentioning that, relatively limited screen space and a lot of content levels, this work provides the right guidance to avoid users in the exploration of lost interest because of lost.

Car brands through the mobile phone built-in motion sensor to simulate the angle of the driving position of the incident has not been surprising, similar works is the completion degree. This "the MINI Story" can be called a high degree of completion standard.

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　2. Peugeot: Peugeot Catch the Dragon

Advertiser: Peugeot

Promotion Products: Peugeot 2,082 car

Agent: DPDK

Another use of mobile phone motion sensor case, but this time is not to let you sit in the 4S shop car fooled quiet handsome man, but in the mountain road rush to chase at the same time! Peugeot 208 below the exterior hides a Gang (hot Hatch) Heart, Completely through the work of the speed sense to show out, it is boiling blood.

Who says A0-grade car's selling point only benefits and save oil?

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　　3. Adidas: FW15 X & Ace Introduction

Main Advertiser: Adidas

Promotion Products: ACE & X Series Football shoes

Agent: DDB & Tribal/amsterdam Superhero cheesecake

There is no doubt that the interactive advertising of sports brands should be cool. This is true of Adidas's mobile Web site, which is made for the new two-pair of top football shoes this season. In the context of a large amount of information, copywriting, visual design and the perfect combination of dynamic effect does not give people a burden or dazzle the feeling of skill, but very good transmission of the product and football itself surging passion.

The same is unlimited under the pull flow, if the domestic part of the work is simply ppt, that adidas this is at least keynote.

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　　4. Procter and Gamble old Spice:muscle surprise

Advertisers: Procter and Gamble

Promotion product: Old Spice Bath Dew and fragrance Series

Agent: Wieden + kennedy/mediamonks

Will your boss and clients pay for a mobile site that has more than 30 minutes to process? Chanping explosion "seems to be the law of Internet marketing law, a little to the consumer poor brain to add a little burden is treason. The "most manly" fragrance of Procter and Gamble is the opposite of the brand Old Spice of Bath Dew. In the old acquaintance Terry Crews buried dozens of (anyway I do not count) agency, all found and watched the animation is absolutely more than 15 minutes, but murder countless not customs clearance will die of compulsive users of the mobile phone charge.

So here's the problem: global creative localization is an ace in our interactive advertising company, sometimes even a lifesaver. W+k for Old Spice advertising has always been flying to death, we have any brand can follow?

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　5. Ana: Ana Planet

Advertiser: Ana

Promotion Products: Ana brand Promotion

Agent: Birdman/neandertal/tohokushinsha FILM CORPORATION

Also a decryption theme of the event, this time is an ANA and Star Wars Cross-border cooperation, a full 37 close Ah pro, 37 off. Players need to follow the instructions at the bottom of the screen in the ANA has opened the route to find the key to the customs clearance, and the pain of the players will eventually unlock the theme of Star Wars wallpaper, I believe has been imperceptible to remember a lot of routes. Not only does the challenge require adequate cell phone power, but also a small requirement for geographic knowledge, and I wonder how many KPIs this Ana has set for this campaign?

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