8 user experience points from Google worth looking at

Recently work things more, two months did not write, ashamed. Recently read a lot of books, this is the most harvested, how the Google works, today to some interesting points recorded, combined with the user experience design industry, do some personal thinking and annotation, a good point. ：)

In high school, the geography teacher spoke well, I was impressed, he said that reading geography books, there is the point of view, this sentence I remember well, although my geography has been not very good. lol

So here's the illustration from the book to start a point that you are interested in.

　　1, independent thinking mode

The book's views are clear, whimsical way of thinking, most people do not, they are used to "impossible" to negate their ideas, but the minority can do without to meet the "secular wisdom" of the independent thinking way to achieve ambitious enough goals.

This unrestricted way of thinking can result in a near-cheating approach to accomplishing a task, just like a lady in a maze of jumps in the picture. Such an approach would be to solve a problem in an innovative way, and it would probably open up a whole new business.

We also have the same design pattern in our organization. Each designer will meet a variety of constraints, business strategy constraints, profit limits, operational constraints, development restrictions, platform constraints, industry constraints, and so on. After more restrictions, naturally let the designer in the limited working environment into a limited work thinking mode, when we go maze (solve the problem), we have to a lattice to touch, not a foot across the past. Therefore, we should maintain a certain mode of independent thinking, there is the ability to think out of the frame, so that while we are not always able to innovate, we can at least ensure that there are some local breakthroughs in every design process, rather than doing something in the same way indefinitely, Such a design would be interesting and accomplished.

The company "can not only only gradient, do not seek breakthroughs", the design is the same.

　　2, Corporate culture

Each company culture is different, we in each company must understand, absorb, conform to the company culture, in their own team to have in line with the company's culture but also have a team characteristics of the small culture, so that everyone will work comfortably.

The first horn in the picture above is a director in very fierce to the team shout, we do not understand or pretend to understand, feel Meng Meng appearance ... The second horn is everyone in the shouting, strength to make together, very happy feeling. Companies and teams should work like a second horn.

Each company's culture and slogan we are familiar with, not a detailed, I remember is in each team work culture, with every job memories have always brought me a very warm feeling. At Yahoo's time, the search team is always thinking about how to give users the best results, we all try to make every search process and results to make users satisfied and happy; in at&t, we do YP App, always think how to the yellow pages of this traditional way of information transfer to the app, Give the user a sense of inheritance and innovation, one time creative design, we always think, another idea, another one; in Tencent time, do open platform, cloud platform, we work together for Tencent's cooperation developers to provide complete closed-loop open service, cloud services, large data services, so that developers feel at ease to do their own products And make them make good money, and Tencent helps them deal with other complicated things; when Huawei, we send a product to customers and users all over the world, let the Filipino users listen to our music products, let Middle Eastern users play our game platform, let the German users see our video products, We all do our best to help our customers to succeed and to benefit the users. Every time we work together to do these things, I feel that there is a unified culture in the traction of us, again difficult problems, we can overcome, no longer possible innovation, we can do half.

These work cultures, in retrospect, are happy memories.

Get caught up in the good memories of work for a minute ... Continue to write ...

　　3, a rigid plan is wrong.

Graduate students to learn the user experience assessment, the first lesson notes there is this sentence, "Never change is the change", the plan is formulated, must continue to adjust, the overall goal unchanged, the basis unchanged, but the plan has been changed.

The designer is also a project manager and we need to control the progress of the design project at all times. Design project Control I think there are two stages. The first stage is to be able to make a reasonable plan, for example, the assessment of workload, scheduling, and so on, and then steadily carry out the plan to promote the design of all aspects of the perfect integration of the product design and development process, this is the ideal state, the fact that this is not the case, most of the sudden changes will make the first design plan is flawed, The first stage of the designers will be through bickering, reasoning, overtime, compromise and other ways to solve these problems. The second stage of the designer has some different, after many changeable design processes, they mastered the business form and team work style, evolved to suit their own design ideas and style of project management methods, then they can grasp the design project is a key point, rhythm, like breathing, priorities, Run fast when the shortness of breath, slow to run slowly when the adjustment, then the design project management with the direction of the product flexibility to adjust the swing, often more efficient design, but also in the tight project cycle to squeeze time and energy to do innovation and reflection.

We designers in adapting to change always have to do so honed over, we continue to work hard ...

Responding to changes, the book also suggests that "reliance on technology insights, not market research", is really good for Google, where innovative technologies and solutions are often the most competitive, but there are not many companies that do this or have the opportunity to do so.

　　4, recruiting is your most important job.

Most Silicon Valley companies have similar recruitment style, is the elite team, they believe that a type of talent to bring a type of talent, B-type talent will bring BCDEFG type of talent, so the recruitment of a type of talent is very important.

I think a type of talent is not common, it is difficult to recruit a team is all a type of talent. The team should be in the overall thinking clear, cultural unity, let a type of talent as a benchmark to affect the progress of other colleagues. Just finished reading Jonathan biography, said the Apple industrial design team's formation process memorable, but a few companies have such a budget to wayward recruitment ... lol

The book also mentions that "employing learning animals" is very agreeable. People who keep learning are the most valuable, because they can deal with this bizarre and changing world.

　　5, making decisions, reaching consensus

No organization can do without controversy, no design team can do a design idea to get everyone's approval, so quarrel inevitable, decision-making must exist. The process and outcome of the decision are critical to the development of the Organization, and many details are not discussed, but the two points mentioned in the book are very interesting.

First, the time limit. There must be a definite time limit for not arguing about one thing indefinitely, and the person with the highest voice at this time will be able to make this decision more difficult.

Second, executive power. After the decision is made, it takes enough execution to push it. After all, the outcome of the decision is likely to be part of the people to take a part of the people, how to coordinate the work of the team so that the decision can be carried out, relying on the leaders of the decisive and team overall combat capabilities of the unity.

The book also mentions the importance of "making decisions with data".

This argument has been very common, in the era of information explosion, data is ubiquitous, the use of data speech has become a key decision of many teams to make the important basis, user experience design is the same. Data collection, collation, conclusion, do not wait for the next customer report, the Supervisor report to do the day before, but to carry out the product design process in every aspect, at all times to ensure the face of any customer, supervisor, other functions of the challenges of colleagues, can be justified to say the design, the reliable data out to convince them.

　　6, Innovation

These two pictures are interesting, the book mentions the idea to "think big enough", then "set out unreachable goal" to do, and then accidentally made a cool thing.

Of course, most of us are familiar with Google's 20% creative time, the only time I get close to the benefit is the design boss (formerly working in Google) in the afternoon of Yahoo will take me out for a walk around in Friday, put forward some of the product plans are not in the creative point of discussion, drawing. Then I went home, and then ... And then... All right... lol

　　7, endless imagination.

This picture is enough, not to write. Just look happy.

　　8, the advent of a new era

This world is a young man's. On the user experience Design planet, the world is a more than 20-year-old young man. (Let's just be quiet for 30 years ...) )

On the one hand, to maintain a young mentality, learning mentality, to ensure that in the design of the immature mentality of professional, designers must insist on doing things. On the other hand, learn from young people. I asked the Spring festival when I carefully 00 cousin their generation of mental process, is simply enlightened, now I look at micro-bo popular every day Tfboys, Wu Yifan, Lou My thinking is simply clear, not like the previous look at a Weibo popular are not understand the vacant state.

Of course, be comfortable with the challenges of young people. Facing the challenges of a younger, more dynamic and smarter generation, I like the last words in the book:

"Some may shudder, but we are boiling." ”

Thank you for reading!:)

Hi,

Yoyo