[Add to favorites] how to quantify user experience

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There are four important factors associated with quantifying user experience:
1. Brand)
2. usability)
3. functionality)
4. content)

An objective measurement and analysis tool can help your customers provide practical suggestions. Rather than speculative opinions and opinions. Our discussion in this article can help you:
1. Remove your subjective preferences as much as possible.
2. enable people with different backgrounds (designers, developers, and customers) to have a unified consensus on understanding the website.
3. create basic rules that compare with competitor websites or previous development to provide your customers with a factual basis for their website advantages and disadvantages and visually display them.

Measure User Experience

The user experience is just like the four important factors mentioned above. But how can we quantify and decrypt these seemingly intangible elements?

We divide our analysis into four parts. Each user experience element is a part. We create a series of descriptions and parameters for each element to examine the website. Each description is divided into levels. We rate each description in this range. When you finish the first part of the analysis, you should rate the descriptions of the four parts separately.

In the example analysis in this article, only five parameters are used in each element, because we set 20 points to one file with a maximum score of 100, if we add the other five descriptions/parameters to each element, each element is divided into 10 files. Below is a summary of each element and description/parameter.

I. Brand
Descriptions used to measure the website brand include:
1. Users provide an attractive and unforgettable experience for access
2. The visual effect of the website is consistent with that of the brand.
3. images, additional content, and multimedia content provide the value of the experience Process
4. The website conveys the degree to which the brand is set.
5. The website makes full use of this physical capability to strengthen or extend the brand.

Ii. Functionality
Functionality includes all technical and screen-based processes and applications, along with interactive services for all end users. And sometimes it is meaningful to the public and administrators.
Descriptions used to measure functionality include:
1. the user receives feedback on the query and submission information in a timely manner.
2. Notify of the deep dive task process (such as the success page or email update prompt)
3. Added General Security and Privacy Standards for websites and Applications
4. Integration of online functions and offline services
5. The website contains management tools to improve the Administrator's efficiency.

Iii. Usability
Usability includes the ease of use for the content and features of all websites in the general sense. Possible secondary themes also include the friendliness of navigation. They include:
1. Websites prevent errors and help users recover from errors.
2. The overall page should be optimized for the main target audience.
3. websites help them achieve general goals and tasks.
4. The website maintains its consistency and standards.
5. Websites can provide specific content for users with disabilities.

Iv. Content
Content refers to the actual content, text, images, multimedia waits, structure, and information body structure of the website.
We consider that information and content are organized according to user needs and customer business requirements.
1. Clarity and simple website browsing caused by connection density.
2. content organization facilitates users to achieve their goals
3. Timely and accurate content
4. Content is in line with user needs and business goals.
5. Comprehensive multi-language content.

Result:

First, add the value of each element, because each element sets a maximum sum of 100, and we get a percentage score. The best way is to use a spider image.

Get creativity through analysis

The advantages of the analysis and methods described in this article are that they can cater to your specific customers. You can add other elements as needed.

This analysis platform allows you to add weight to a selected element. For example, if your customer is a manufacturer, it focuses on the brand, appearance, and atmosphere. There is no doubt that you can modify the measurement system to give more and better brand elements. Give less attention to the readability.