A quick way to improve the ranking of new Web pages

Source: Internet
Author: User
Tags html tags

First, URL and keyword optimization: the use of English keywords embedded in the homepage, because the word insurance is relatively long English, so use shortened abbreviations, so Google is also popular, connectors with "-", but do not use more than 4 times, or be considered cheating. The main is to ensure that the URL level not too much, the length of not more than 50, for example: landingpage/ driver-ins.shtml keyword Analysis: the use of Google keyword inquiries and data found in the Vehicle Insurance Day search volume is very large, but also in line with the content of this page, so the main keywords vehicle insurance, auxiliary keywords car insurance, auto.

Second, K3 factor optimization:

1, the title: for example,:<title> vehicle insurance necessary supplement-car owners personal accident insurance online purchase-</title>, with long tail keyword + home site name, which still use "-", and the main keyword vehicle insurance at the beginning, highlighting the importance of, And the use of long tail keyword, you can make the page title rich. Control within 28 words can be. And remember to put the company name as far as possible, and many people mistakenly think it's better to put it in front of you unless your company has a big size.

2, Description: <meta name= "Description" content= "vehicle insurance and personal insurance, which is more important?" The vehicle personnel liability insurance and the owner Accident insurance combination purchase proposal, specially for has the car one clan design, the owner accident insurance 100 yuan can obtain 100,000 above insured amount, enjoys the emergency rescue Service, the medical expenses advance, the excellent guarantee net-professional driver personal insurance on-line insurance platform. "/>. The main work is to incorporate vehicle insurance, such as the meaning of similar keywords, still highlighted in front of the vehicle insurance keyword. And the use of long tail keyword, and with a comma-separated (there is no, need to be optimized), the statement to ensure fluent fluency, description content and text content, words not more than 110 words or so. This is what Google values very much, and is also the most important K3.

3, Keywords: <meta name= "Keywords" content= "auto insurance, car personal insurance"/>, this Google has not fancy, but some other search engines still have to calculate, plus the total than not to add better. The key is to use car insurance and auto personal insurance two words to support the vehicle.

Iii. keywords and other code optimizations

1, alt tag attached keyword introduction, at least the relevant text introduction, not more than 8 Chinese characters for good.

2, for the article in the keyword bold, such as: "Vehicle insurance", bold can only be a single core keywords, it is best not to add more than two different core keywords at the same time.

3, the key words in H1, H2, H3 label, according to the high and low order reasonable arrangement, should not deliberately emphasize H1.

4, the code part of the table <tr> and <td> using the independent form, that is, the small table and content from the large table out, so that the content of the page can be dispersed, so that the SE download easy to parse.

5, in the

6, if there is anchor text link, the best is <a href= "" > Content </a>.

7, if there is anchor text link, the best is

IV. Website Design Optimization

1, the use of DIV+CSS style, reduce the volume of pages to ensure that the page size control within 20K, but later found that some of the page's garbage code has not been eliminated, at least a lot of empty lines and indents can be removed, there are some HTML tags can be converted, such as the use of bold tags <b> So there needs to be further optimization.

2, although the product page, but resolute do not use a large area of the picture, please do not make hyperlinks to the picture, try not to put important text on the picture, but if there is no way, the use of JS external call is wonderful.

3, the page to take the left important second to the right, above important second bottom of the principle, to the right to put some relevant introductory articles.

4, the first page is a dynamic page, and then resolutely use static pages, and STHML, can add content at any time. No frame, flash and other, avoid increasing the page opening time.

5, because the product is a separate page, so the text must be enough, that is, the picture needs to have the introduction of text, so as to meet the requirements of the crawler, after all, se know is the text!

6, the source document keyword control good density of the threshold, grasp the key word frequency, using the form of keyword combination.

Five, internal chain optimization

1, this is only an important page of the website, no way to use bread crumbs form, but must have to the home page a reverse link.

2, because the network homepage PR has risen to 5, so this new page must have a homepage link to him, not only to improve the weight, but also to increase the source of traffic from the homepage and the promotion of the side page.

2, because the page theme is online insurance products, so export links do not much, but also to ensure freshness, remember to use the "_blank" statement. All internal links should use absolute path!

3, export links to ensure effective, stable, and subject vehicle insurance related, but this needs further testing.

4, always keep the page link update, right link update. Control the new and old proportions of the site page, I suggest 7:3.

Vi. External Construction

Familiar with the site design internal optimization just completed a part of the search engine optimization, for Google, in the page just set up the weight of the PR very low situation, want to quickly improve the ranking must have high quality and high quantity of the outside chain support. Do Google optimization know, so quickly went up. But in the meantime, do not completely believe that the outside chain support ranking this legend, the main premise is that internal optimization has been quite good. The rest is some promotional and transformational analysis.

1, the planning of anchor text, such as vehicle insurance for the main keyword, car insurance and motor vehicles for the auxiliary, the proportion of 6:2:2.

2, plan to do not less than 20 articles, to ensure the relevance of the case, to some high weight, update speed, popular website to publish your article, such as the forum, stick, there are some SNS community, as soon as possible to increase the search engine collection time and included the number of crawler visits.

3, the article is proposed to be part of the original, but must be false original, planning good title and anchor text (not more, 2-3 can be). Then publish to your blog and space, these must be updated faster, not simply as link farms. Record forums and communities and delete posts.

4, to the encyclopedia and related industries to submit entries or industry articles, here to tell you, do not casually add links, Google like the freshness of links, to ensure relevance is kingly. However, it is recommended that anchor text links be more effective than direct URLs.

5, focus on the main page and link existing situation, to ensure that there are articles updated every day in the external, and to ensure that the proportion of keywords, otherwise it will cause weight dispersion.

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