Agile Design Super Taobao shop design simple Composition reference template

I found that my last thought of the copy shape design method is still very effective, at least in my work has played a very good role.

The key to this typesetting method is to let the text according to the trend of the shape of typesetting, the overall effect is possible, but the composition of the text will not be too fine.

So I decided to expand this approach.

Without considering the photo of the model, we can divide the composition of the copywriting into the following seven kinds of elements:

Glyph, direction, color, number, English, texture, frame.

Then I sorted the reference sequence according to the difficult order of the design.

First, oblique typesetting & Vertical typesetting & mixed row

There is a tilt to the typesetting visual effect is very direct

Oblique typesetting paradigm

Features: Tilt angle not exceeding 45 °, otherwise affect the visual effect. In addition, once the use of oblique typesetting, it is recommended that all the text content to be used in oblique layout, otherwise it looks uncoordinated.

Vertical typesetting paradigm

Features: Vertical typesetting is suitable to do something with cultural connotations.

Mixed Row Example 1

Mixed Row Example 2

Features: Vertical and horizontal mixed row is very test typesetting ability, belong to high-end skills, although it is difficult to exhaust effect, but occasionally try also may not.

Two, two-color typesetting and three-color typesetting

The following figure shows the design of Taobao is still more common, the crux of the problem is that you have mastered the core of the design method. I have summed up this simple visual effect method into two-color typesetting and three-color typesetting. Of course, the color of the typesetting design is not so simple, I just for the efficient layout of the need to choose such a layout as my design reference template.

Two-color Typesetting example

Features: Text interlacing, and two colors contrast strongly.

Three-color Typesetting example

Features: There are three kinds of text color here. A background color, a white, a yellow, this color layout way color contrast strong but very coordinated. We can use the other contrasting colors when we make our own graphs, and the background color and white can be used as the base colors.

Three, the huge of the number

The layout of promotional drawings is a number, usually discount numbers and prices.

Here are the typical ideas for digital typesetting.

A paradigm of digital giant

Features: Numbers are strongly contrasted with text, including size and color. Of course, you can also do more creative work as shown above in position placement.

Iv. making shapes in English

Taobao Shop has a lot of advertising pictures are added in English, there are consumers will see it? not necessarily. But the English language for the entire layout of the enhancement effect is very obvious.

English typesetting Example 1

Features: The English itself as a shape, so that the copy around the English typesetting, very interesting.

English Typesetting Example 2

Features: The English language itself as a shape, center layout, simple and effective, recommended the use of an English-assisted layout method. Remember that English fonts are small, do not read it does not matter, the key is the shape of the text out.

English typesetting Example 3

Features: As I introduced in another article, a design method, first create a shape, and then fill in the copy, the above image in English as a kind of auxiliary graphics exist. Remember the key role of English, that is, to create shapes in English.

Five, the creation of texture

Sample Texture Creation

Features: The above figure has shown two common methods for texture creation. One, the number 260000, let the text background with another background to fill; two, the number 1875, this method is more high-end point, the text texture is the background content, but the color has changed, this method with good words is very easy to shine, another day I also come to try.

The combination and transformation of words

Text is the core of typesetting, but it is also the most difficult to do text effects simply.

Here are two examples of text-binding variants.

Text Combination Paradigm

Features: The strokes of the text are fused to form a whole shape. The difficulty coefficient is extremely high, the design method is not commonly used.

Examples of text transformations

Features: Although the above example effect is very good, but it is not efficient typesetting method, the effect of the text needs a good idea, the day-to-day design often do not have so much time to give us creative.

Vii. selection of the copywriting framework

The specifics of this method have been described in detail in my first two articles.

Details: A Christmas example of Agile design copy typesetting & Agile Design

Example of a copywriting framework

Features: The possibility of shape selection for a copywriting frame is unlimited, and you can design your own original design drawing without reference to other design drawings. I think of this method as the simplest and most difficult design method, said is simple because the shape can be randomly picked, and then you fill in the content of the copy can be, difficult because the copy and frame matching also need a lot of skills, design to do perfect is always difficult, like the above figure this effect is very good, But we want to imitate it is still a lot of thought.