Alibaba website Operation mode

The goal of Alibaba's website is to build the world's largest and most active online trading market, leaving the world with no hard business. It has a clear business model created from the start, this is different from the early Internet companies are mainly technology-driven, the founders are computers or communications technology, such as talent or enthusiasts, from the entertainment to create a unique website, and then explore the possible network service model.

Alibaba founder Jack Ma's experience makes its website can have a clear positioning. In 1995-1997, he founded China's first internet business information publishing Station, "China Yellow Pages", and 1997-1999 joined MOFTEC China International Electronic Commerce Center and successfully operated the wealth Management Information Technology Development Co., Ltd. In not-to a year's time, has developed the MOFTEC official site, the on-line Chinese commodity exchange market, the on-line Chinese technology export Trade fair, China merchants, the online Canton Fair and China foreign trade and so on a series of sites. 1999 set up a research and development center in Hangzhou, Hong Kong as the headquarters, the founder of Alibaba website.
Alibaba from the pure business model, with a large number of venture capital and business partners linked to form the online trade market, its operating model has been successful mainly for the following reasons:


First of all, dedicated to the flow of information, gathering a large number of market supply and demand. I have participated in this year's Alibaba in the Canton Fair during the E-commerce Seminar hosted by the meeting, MA Yun elaborated the following view, that is, China's e-commerce will experience three-stage, information flow, capital flow and logistics phase. is still in the information flow phase. Trading platform is technically not difficult, but no one to use, the enterprise on the online transaction is basically no demand, so do online trading meaning not-big. This is the biggest feature of Alibaba, is to do what can be done today, step-by-step development of E-commerce.


Alibaba in the full investigation of enterprise demand on the basis of the enterprise login convergence of Information integration classification, the formation of a unique site column, so that enterprise users to obtain effective information and services. Alibaba main Information Service section includes-:① Business opportunity, has 27 industry more than 700 product classification business opportunity to consult, usually provides approximately 500,000 supply and demand information ② product display: Displays by the product classification display each kind of pictures and illustrations of Alibaba member-Information base ③ Company entire storehouse: company website Daquan, More than 40,000 company websites have been brought together today. Users can search for trading partners to find out more about the company's information. Members are also free to apply for their own company to join the Aliba-ba "company-wide", and link to the company's entire library of related categories to facilitate members have the opportunity to understand the company's overall picture. ④ industry Information: According to various types of industry to publish the latest dynamic information, members can also be classified to subscribe to the latest information, directly-through e-mail acceptance. ⑤ Price Quotes: According to the industry to provide the latest quotations and market prices dynamic information ⑥ to the Merchants Club: businessman. Here members Exchange industry insights, chatting. Which coffee time for members every day-to provide new topics for members to analyze how to do online marketing and other topics. ⑦ Business Services: Shipping, foreign currency conversion, credit investigation, insurance, taxation, trade agency and other consulting and services. These columns provide users with a full range of modern commercial gas-interest, rich practical information, constitutes the main body of the online trading market.


Second, Alibaba uses the localization website construction Way, uses the local language in the different country, easy to read, this kind of convenience and the affinity will integrate each country market organically. Alibaba has established four mutually-linked sites: English-language international Web sites (http://www.alibaba.com) providing professional services to global businessmen; Chinese web site in Simplified Chinese (http://china.aliaba.com) mainly serves Chinese mainland market ; A global Traditional Chinese website
(http://chinese.alibaba.com) for Taiwan, Hong Kong, Southeast Asia and all over the world of Chinese business Services, Korean Web site (http://kr.alibaba.com) for Korean users service. And will soon be launched for the local market in Japanese, European languages and South American websites. These sites are linked to each other, providing members with an integrated international trading platform that brings together business information and personalized merchant communities in 1-78 countries (regions) of the world.

Third, in the initial stage, the site lower membership access threshold to attract enterprises to register users with free membership system, so that the convergence of business flows, active market, members of the browsing information at the same time also brought a steady stream of flow and create-build unlimited business opportunities. As of July 2001, the number of Alibaba members reached 730,000, divided into 202 countries and regions, each day registered as Alibaba's merchant membership of more than 1500. The majority of Alibaba members-for small and medium-sized enterprises, free membership system is the most important factor to attract SMEs. In the market competition will become increasingly complex situation, the small and medium-sized enterprises of course would not miss this low-cost opportunity to use the online market to seize business opportunities-. Large and small enterprises active in the online market, in turn for Alibaba brought all kinds of supply and demand, expanding the online trading platform. Alibaba monthly Page browsing volume of more than 45 million, information inventory trading class business opportunity information up to 500,000, daily new sales of more than 3,000, more than 300,000 inquiries per month, the average sales information will be four feedback.

Four, Alibaba through value-added services for members to provide a superior market services, value-added services on the one hand to strengthen the online trading market service project functions, on the other hand, the site can have a variety of ways to achieve direct profit. Do-The current Alibaba does not charge members, but according to Ma, Alibaba website is currently profitable. Alibaba's profit columns are: China's suppliers, commissioned the design of the company's web site, online promotion projects and integrity Pass. China-suppliers are offering special enquiries from international buyers to Chinese businesses through Alibaba's trading information platform. Customers can entrust Alibaba to make a one-time investment construction company website, this project is mainly A-libaba help the enterprise to establish has the independent domain name website, and links with Alibaba. Online promotion project, is composed by the mail advertisement, the banner advertisement, the text link and the module advertisement. E-mail ads are interrupted by a daily business advertisement by the website to the merchant's latest Business Express mail; text links place ads in text links. The new Integrity project can help users understand the potential customer's credit status, find a real online trading partner; Enter-line the certification of authoritative credit agency, confirm the legality of the member company and the business identity of the contact person, show the company's certificate and honor, with business partner's good reputation to become the best proof of the strength of the company.
A modest but relatively successful market operation, such as the Forbes selection, has enhanced Alibaba's brand value and financing capabilities. Alibaba, in association with the Japan Internet Investment Corporation Soft Softbank, has asked soft Ku Gang-chief executive officer, Asia's richest man, son, as Alibaba's chief advisor, to ask the former Director-General of the World Trade Organization and Peter Sutherland, chairman and president of Goldman Sachs International Group, to serve as a special advisor to Alibaba. Through various types of publicity operations, Alibaba has been selected as one of the world's best business-to-business sites. October 2000, Alibaba won the first of the 21st century China hundred Best Brand website selected "Optimal trade network."
Alibaba credentials its workable, persuasive business model in the fast-growing e-commerce market in a leading position, successfully created a reputation as a classic online trading market.

The existing problems, strategic orientation and measures of developing e-marketplace electronic market in China
The development of Alibaba's online trading market is not a copy of the US business model, it is mainly for Asia, especially China's situation to develop their own development strategy. Alibaba based on the current situation of China's network development, focus on the letter-interest flow to build the online trade market, to avoid the capital flow, logistics, the current situation of domestic e-commerce is temporarily unable to solve the problem. Overall, China's e-commerce is still in the initial stage, many problems to be solved,-the development of E-commerce and online trading market can not copy the United States model. So what are the main problems of developing e-marketplace electronic market in China at present? According to the present situation of China, what strategies and measures should be adopted in developing e-m-arketplace in China?