As the only two companies active in the manufacture of x86 chips for PCs, AMD shares the Intel in the PC CPU market. In recent years, the company's various declines in the news a lot, but recently, AMD joint vice President and Embedded Solutions Division general Manager Arun Iyengar said AMD will trickle into the arm market river.
In a Forbes statement about the company's upcoming G-series x embedded chip, Iyengar a new strategy for the company to move forward. On AMD's embedded chip, Iyengar and Engadget said: "Our newest G-Series Chip has an X logo in the lower right corner, which means it is a x86 product, but if it is selected, it also gives us an arm version." As a result, we have both x86 and arm in our portfolio. ”
AMD's embedded chips can be used in devices like industrial tablets and vehicles.
Irengar does not provide any timeframe for policy changes, but earlier this year AMD hired Qualcomm Charles Matar as its new VP of Chip Systems development, and it is likely to show that the new strategy is on the way. And as you all know, AMD announced at the end of last year that it was working with arm to develop a 64-bit CPU, but those were developed for cloud and data center servers.
AMD's main rival in the graphics market, NVIDIA, has successfully developed the Tegra product line for ARM chips, and in the second quarter of 2012, Tegra helped the company boost its quarterly revenue. Jen-hsun Huang, Nvidia's chief executive, also Hsun Huang the platform, saying it would eventually become a major source of revenue for the company.